Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Mobile Ads Targeting You need to niche down on your audience to get the conversions which is the main objective.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech Series

JANUARY 26, 2023

Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 98

eCommerce Machine Learning Display Advertising Electronics 98

Ad Monsters

JANUARY 7, 2025

According to PwC’s Global Entertainment & Media Outlook 2024 , consolidated media groups now control over 65% of digital advertising inventory across major markets, marking a 12% increase from 2023. Publishers implementing shoppable video content have reported conversion rates 2.2x

Media 99

Media Conversion Rate Affiliates Retail 99

Basis

JUNE 30, 2025

Like AI overviews (AIOs), AI Mode offers a more conversational search experience, delivering AI-generated responses that pull together information from multiple sources to provide greater breadth and depth. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

Retail 75

Retail Search Advertising Machine Learning Audience 75

Monetize More

MARCH 2, 2023

Most companies or advertisers who have tried to market a product or service online will be familiar with that term. Advertising via Facebook or Google AdWords is a good example of PPC. An advertiser does not have to buy ad inventory in bulk and risk wasting money on untargeted or irrelevant website visitors.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Monetize More

DECEMBER 25, 2022

Monetization isn’t just limited to standard display advertising too. Here’s our secret sauce on how to monetize a gaming site: Display Advertising. Display Advertising is probably the most popular way to monetize your gaming site. All you have to do is put the focus on promotion or advertising.

SEO 52

SEO Affiliates Display Advertising Ad Exchange 52

Ad Beat

MAY 9, 2024

Per the National Retail Federation , 74 percent of consumers sent their mom flowers for Mother’s Day 2023 , making them the nation’s go-to Mother’s Day gift. Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers.

Display Advertising 89

Display Advertising Video Ads Audience Shipping 89

Basis

APRIL 25, 2024

Direct Buying for Privacy and Premium Placement The advent of programmatic advertising brought advertisers a level of speed and scale that they couldn’t access via direct buying. of US digital display advertising in 2024 totaling $157.4 And, like direct buying, contextual has advanced considerably in recent years.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. Generating high-quality leads is crucial, but can be a real challenge. Why Choose Sculpt?

Agency 59

Agency Marketing SEO Conversion Rate 59

Digiday

JANUARY 26, 2023

16 “was the first week where we felt this defrosting,” they added, partially thanks to the in-person conversations that the sales team was able to have in Davos. Given the uncertainty of 2023, everyone was in ‘grab as much money as you can’ mode in Q4 [2022]. It was a little bit unsettling,” said the fourth executive. The week of Jan.

Healthcare 82

Healthcare Finance Conversion Media 82

Single Grain

MARCH 28, 2023

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. You may opt to count a conversion as valuable if the user signs up for a product demo or free trial. Below are a few ideas: Programmatic advertising.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Ad Beat

SEPTEMBER 19, 2024

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. We’d bet dollars to donuts that this trend is true across display ad categories like YouTube and the Google Display Network.

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Single Grain

AUGUST 24, 2023

Updated August 2023. Once armed with this comprehensive data, an agency can intricately map consumer behaviors to your marketing objectives to create a tailor-made strategy that speaks directly to your target market, enhancing engagement and significantly boosting conversions. They can include banners, images and even videos.

Agency 98

Agency Marketing SEO Brand Awareness 98

AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. Keep honing your social media advertising approach for killer results!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Digiday

MAY 25, 2022

We remain more focused on 2023 and beyond and will continue to make the changes and take the charges necessary to set up a cleaner and clearer future for the business,” wrote Joey Levin, CEO of Dotdash Meredith parent IAC in the holding company’s Q1 2022 shareholder letter from May 9. Kayleigh Barber. million, up from 6.8

Media 69

Media Audience Affiliates Display Advertising 69

Relevant-Digital

SEPTEMBER 25, 2024

Meeting new contacts and long-time partners and engaging in inspiring conversations about future possibilities was especially nice. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. Europe's leading digital advertising markets are the UK, Germany, and France.

Media 52

Media Advertising Retail Cookies 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digital Remedy

JANUARY 31, 2022

Podcasts are playing a huge role in the rise of digital audio advertising. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023. Role of Podcasts.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

AUGUST 7, 2023

Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3 More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. adults using mobile devices is only growing.

Advertising 52

Advertising Banner Mobile Ads Video Ads 52

Spoton Digital Media

MAY 22, 2024

Back in March 2023, we released our first guide on the topic , and by now, you probably have tried an AI tool. Users can have a conversation with ChatGPT, asking it questions and talking back and forth. Automation Automation is not a type of artificial intelligence, but it can sometimes be referenced in the same conversation.

Machine Learning 52

Machine Learning Marketing Communications Display Advertising 52

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. International PPC marketing is the art of running targeted online advertising campaigns across multiple countries and regions.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. that assist in maximum conversions.

Agency 52

Agency Advertising Retargeting Conversion 52

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. Conversely, displaying content in front of an entire zip code or neighborhood might be cheaper.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. Conversely, displaying content in front of an entire zip code or neighborhood might be cheaper.

CPM 52

CPM Advertising Audience Brand Lift 52

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. The solution lies in understanding what makes a great display ad “clickable.” ” And the best way to get that understanding is to study successful display ad examples.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 billion by the end of 2023, and that’s because it works. greater than display advertising, making a native advertising strategy a very smart investment.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

AUGUST 8, 2023

To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver. Work With Us What Is Programmatic Advertising (with Examples)? Facebook uses programmatic advertising to sell ad space on its social media platform.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

JULY 18, 2023

Dynamic Display Ads Dynamic Display ads are personalized and dynamically generated based on user data, preferences, or contextual factors: This type of advertising delivers highly relevant and customized content, such as product recommendations or pricing, to create a tailored ad experience for each user, increasing engagement and conversion rates.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Ad Beat

FEBRUARY 21, 2024

Dove ran the above campaign from Nov 2023, gaining 8.5 Leverage user testimonials and reviews Gone are the days when shooting an ad with celebrities was guaranteed to get you conversions. This is where “social proof” enters the conversation. Here’s what the results of this landing page campaign look like: Source: Adbeat.

ROI 52

ROI Marketing Impressions Conversion 52

Single Grain

JULY 17, 2023

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Types of Programmatic Ads To effectively harness the potential of this form of advertising for your business, it is crucial to have a comprehensive understanding of the primary types of programmatic ads available.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

AUGUST 15, 2023

Updated August 2023. They determine the best keywords to target to bring a highly relevant audience for maximum conversions. They have a team of expert PPC professionals who aim to double your conversion rate and reduce your cost per click. And the marketing tactics that worked for Web2 don’t necessarily work for Web3.

Agency 52

Agency Marketing SEO Media 52

VideoWeek

OCTOBER 21, 2022

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Single Grain

JUNE 16, 2023

This is a form of search engine marketing where you pay for the top result on SERPs, positioning your brand to be displayed to those searching for relevant keywords or phrases. Google Ads have an average conversion rate of 4.40%. For example, Amazon is one of the most diverse marketplaces for advertising.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52