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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

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Marketers Can Expect the Unexpected and Watch for Innovation in 2025

Ad Monsters

Advertisers will increasingly seek platforms that optimize for meaningful engagement, ensuring ads appear on screens and genuinely capture audience attention. These include powering personalized content, enabling smarter ad targeting, and streamlining campaign automation.

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How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

million in 2023 to $1.79 Privacy-compliant audience expansion becomes possible without third-party data as synthetic data advertising generates GDPR-compliant audience segments that mirror real-user attributes within 10% accuracy, delivering double-digit lifts in return on ad spend. compound annual growth rate.

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Reimagining Identity With AI At The Core

Ad Monsters

By redefining how advertisers recognize and engage audiences, AI unlocks new possibilities for existing use cases and introduces new ones. As data-driven strategies evolve, AI brings intelligence, adaptability and speed to identity systems, transforming how brands understand and connect with audiences in real time.

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The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

That’s what PubMatic’s marketplace seeks to provide, for example by identifying and targeting the most dramatic moments in live games where audience engagement is likely to be highest. Whether it’s connected TVs, in-car platforms, or AI assistants, gatekeepers are the middlemen between us and our audiences.”

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp. BDG hasn’t paid rent since October 2023, according to Adweek.