Basis

DECEMBER 20, 2023

With 2024 fast approaching and 2023 slowly fading in the rearview, we’re taking a look back at some of our favorite blog posts from the year that was. Read on to get a taste of our advertising and marketing industry coverage from 2023—and check out the Basis blog for all the rest (including our most-read posts of the year ).

Agency 98

Agency Advertising Ad Targeting Marketing 98

Ad Monsters

APRIL 17, 2025

By redefining how advertisers recognize and engage audiences, AI unlocks new possibilities for existing use cases and introduces new ones. As data-driven strategies evolve, AI brings intelligence, adaptability and speed to identity systems, transforming how brands understand and connect with audiences in real time.

Ad Targeting 52

Ad Targeting Audience Impressions Advertising 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JUNE 30, 2025

million in 2023 to $1.79 Privacy-compliant audience expansion becomes possible without third-party data as synthetic data advertising generates GDPR-compliant audience segments that mirror real-user attributes within 10% accuracy, delivering double-digit lifts in return on ad spend. compound annual growth rate.

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Ad Monsters

OCTOBER 14, 2024

A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

Basis

SEPTEMBER 27, 2024

Amidst these concerns, recent regulatory efforts in the United States have intensified, with both lawmakers and platforms taking action to safeguard younger audiences. hours per day on social media platforms, and US children averaged two hours per day on TikTok and over an hour per day on Instagram in 2023.

Media 97

Media Advertising Ad Targeting Audience 97

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Read Clearcode’s piece in Exchange Wire’s Industry Review 2023 to learn more about: The privacy landscape in programmatic advertising.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Single Grain

MAY 30, 2023

Some of the key areas where AI marketing agencies often apply AI technologies include data analysis, predictive analytics , personalization and targeted content, customer service, content creation, ad targeting and marketing automation. AI marketing is no singular thing.

Agency 52

Agency Marketing SEO Machine Learning 52

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Ad Monsters

APRIL 4, 2023

These websites are often niche, focusing on specific topics or interests and catering to particular audiences. While they may have smaller audiences, their visitors are more engaged and passionate about the content they consume. YY: What other plans does IAB Tech Lab have in store beyond 2023?

Banner 105

Banner Cookies Audience Advertising 105

MNTN

FEBRUARY 7, 2025

That phenomenon, along with rising costs, has encouraged many consumers to shift towards more ad-supported viewing options as a means of cutting costs. As of Q4 2023, 64% of consumers reported that they would choose to save money on subscriptions, even if that were to require viewing some streaming ads. The post What Is SVOD?

Audience 52

Audience Advertising Ad Targeting Marketing 52

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience 117

Audience Cookies Retargeting Marketing 117

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Martech

AUGUST 23, 2022

Media planners must also take into account: Skews in audience characteristics (such as age or geography). The available ad load on each network (commercial minutes per hour of content). The overlaps between various ad platforms or audience universes. The data used to make these assessments is limited and fragmented.

Marketing 102

Marketing Audience Media MarTech 102

Ad Beat

MAY 9, 2024

Per the National Retail Federation , 74 percent of consumers sent their mom flowers for Mother’s Day 2023 , making them the nation’s go-to Mother’s Day gift. This speaks to the brand’s broad audience: rather than targeting one or two niche customer demographics, they’re essentially chasing anyone with a mom.

Display Advertising 89

Display Advertising Video Ads Audience Shipping 89

Ad Monsters

JANUARY 3, 2024

2023 felt like the beginning of the end. Ad spend was plummeting. AdMonsters Publisher Playbooks of 2023 AdOps Are Rock Stars. According to the FBI, American consumers lost $10 billion to online scammers in 2022, and 2023 promises to be an even worse year for consumers. There’s a storm a’ coming.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Monetize More

MAY 31, 2023

In addition to analytics and reporting, many high RPM ad networks also offer advanced ad optimization tools that can help you display the most relevant and engaging ads to your audience. Another advantage of using high RPM ad networks is their level of support and guidance.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Monetize More

JANUARY 2, 2023

A profitable mobile app monetization strategy in 2023 is vital to get some good returns out of your app. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Native Ads.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting.

Advertising 98

Advertising Marketing Cookies Impressions 98

Ad Monsters

MARCH 23, 2023

Building Trust with Consumers Drives Sales KP: What steps can publishers take to help build trust with their audiences? AS: Building trust with audiences is crucial for publishers who rely on user data for advertising revenue, particularly in a privacy-centric world where users are increasingly concerned about data privacy and security.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Monetize More

APRIL 19, 2023

Mediavine Benefits and Drawbacks Benefits: Ad placements optimized to enhance user experience and engagement while ensuring non-intrusiveness and relevance. Strong ad targeting capabilities for publishers to serve ads to specific audiences based on their interests, demographics, and browsing behavior, maximizing ad performance and revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Single Grain

DECEMBER 8, 2023

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. They can include images, videos or carousels. are based on your objective.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JUNE 29, 2023

Human creativity is vital for pushing the boundaries of marketing and creating outstanding content that resonates with audiences. This could apply to pricing decisions, ad targeting, content recommendations, and more, enabling an adaptability to market and consumer behavior changes like never before.

Marketing 52

Marketing A/B Testing Machine Learning Ad Targeting 52

Ad Monsters

FEBRUARY 7, 2024

Therran Oliphant, Head of Data & Technology, EssenceMediacom After an early career in wholesale car buying, Oliphant began his advertising journey by building audiences from vehicle purchase data at Polk Automotive (now HIS Markit). It was hard in 2023 to be a part of two contrasting companies going through two different experiences.

Ad Tech 105

Ad Tech Media Agency Audience 105

Brid.tv

NOVEMBER 22, 2022

InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g., by OS, device, ad format). Key Features: Advanced audience filtering (e.g., OS, device, GEO, channel) Ad preloading support Rich selection of non-intrusive ad formats Comes with a regularly updated SDK.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Martech

AUGUST 13, 2021

With the rollout of FLoC delayed until 2023 , there may be indication that Google is adjusting how the privacy-focused ad-targeting system may work, based on comments by Josh Karlin, a senior software engineer working on Google’s Privacy Sandbox team, at an Internet Engineering Task Force. ” Read more here. Why we care.

Retail 124

Retail MarTech Entertainment Ad Targeting 124

Ad Monsters

JULY 2, 2024

YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting? This approach helps maintain personalization and audience engagement, thus overcoming the hurdles posed by evolving identity standards.

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. You’ll need to evaluate your target audience thoroughly when deciding which platforms are most ideal for you to position your brand.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

APRIL 13, 2023

* Best Lead Generation Tactics for Content, Email & Social Media Marketing 6 Tips for a Successful B2B PPC Strategy From choosing the right keywords to targeting the right audience, these six tips are designed to help you optimize your campaigns and increase conversions.

SEO 52

SEO Audience Conversion Click Through Rate 52

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. million in Q3.

Ad Server 98

Ad Server Ad Tech Agency Media 98

VideoWeek

OCTOBER 10, 2024

Tesco is also spinning up a new insights portal within its offering for ad targeting and personalisation, which will include expanded audience segments delivered through dunnhumby’s (the tech company which powers Tesco Media and Insights Platform) Sphere platform.

Video Ads 59

Video Ads Retail Media eCommerce 59

MNTN

FEBRUARY 17, 2023

Streaming services are more popular than ever, the CTV landscape is changing rapidly, and while the ad sector may see a slowdown in overall spending in 2023, Connected TV is expected to do the opposite and see a 14.4% CTV finds the audience without cherry-picking and follows that user to the shows they would be watching,” said Silva.

Audience 52

Audience Conversion Education Ad Targeting 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

Digiday

OCTOBER 25, 2022

In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert. Not only are marketers better able to track ad effectiveness and return on ad spend, but learnings from CTV can be applied across retailers’ marketing mix. ” .

Retail 68

Retail A/B Testing Shipping Audience 68

Ad Monsters

JUNE 20, 2024

During this discussion at the Cannes Lions International Festival of Creativity , Musk elaborated on the evolution of X (formerly Twitter), highlighting its significant enhancements in ad targeting. This evolution presents a compelling opportunity for advertisers to engage more effectively with their target audiences.

Advertising 105

Advertising Entertainment Ad Tech Ad Targeting 105