article thumbnail

Real World Performance Wins from MNTN’s Top Retail Advertisers

MNTN

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. Increase conversion rates? If that sounds like a performance marketing channel, you’d be right.

Retail 52
article thumbnail

Instagram Ads Cost in 2021 – Complete Up-to-date Guide

Karola Karlson

If you’re interested in fresh data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average CPC is between $0.5 – $3,5. Instagram ads CPC in 2021. to $2 per click.

CPC 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Jebbit Releases Sixth Consumer Data Trust Index Revealing Ranking Consumer Trust in World’s Leading Brands

Martech Series

“As Google, Apple and federal legislative policies continue to shine a spotlight on data privacy issues, the stakes for consumer trust have never been higher for brands, and trust starts with consumer education and transparency”. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

article thumbnail

Assess Funnel-Stage Strategies to Maximize Marketing Spend

Adtaxi

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. From there, determine how much of that percentage will go toward digital marketing.

article thumbnail

Why this startup dining app is spending all of its marketing dollars with influencers

Digiday

But as we grow, brand awareness efforts could become more of a priority,” Petrauskas said. Prior to deploying its current strategy, Skorch experimented with paid ads on Instagram and considered out-of-home advertising, finding customer conversion rates to be better with influencer marketing. It’s working now.

article thumbnail

Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Lemonads

Not only has Outbrain reached a 50% higher time on site vs search, but they also have a 20% conversion rate of Outbrain users clicking on the App store link, without talking about their 25x more monthly downloads per month! Why is Outbrain so extraordinary for advertisers and publishers ? OutBrain That’s right! But, as you can see.

article thumbnail

Christmas Campaigns That Stood Out from the Crowd In Recent Years

Martech Series

in 2021, US retail internet sales will decline dramatically throughout the holiday season. in 2021, the highest rate in years, as consumers who previously shopped online are likely to visit physical stores instead. A charity drive must be initiated for brand awareness. From 32% in 2020 to 14.4% in 2020 to 9.0%