Martech

NOVEMBER 16, 2023

In 2021, Big G paid $26.3 ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company. Confused yet? Tech comes and goes, but cash is forever.

Marketing 117

Marketing SEO Conversion MarTech 117

Ad Monsters

SEPTEMBER 8, 2022

Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.

Cookies 106

Cookies First-Party Cookies Ad Tech Audience 106

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Clearcode

OCTOBER 21, 2024

Industry groups such as the Interactive Advertising Bureau (IAB) and various digital marketing firms worried that the Privacy Sandbox could limit their ability to track users effectively, thereby reducing the precision and profitability of targeted advertising. The initial version of FLoC ran from Chrome 89 to 91 and ended on July 14, 2021.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Digiday

NOVEMBER 14, 2022

Given the current global economic outlook, announcements of mergers and acquisitions are rare compared to 2021. Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie.

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Mediavine

JULY 29, 2021

As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it right. How do you do that?

Cookies 52

Cookies Ad Targeting Audience Advertising 52

InMobi

DECEMBER 17, 2020

They discuss mobile loyalty, IDFA, and what Postmates is doing in the User Acquisition space as we move forward into 2021. Apple has announced that in early 2021, they will require developers to ask users for permission to use IDFA identifiers for ad targeting purposes.

Cookies 52

Cookies Ad Targeting Retail Conversion 52

Automatad Inc.

JANUARY 31, 2022

2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S. German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page. In 2021, Walmart Connect generated $2.1

Retail 59

Retail Media eCommerce Audience 59

Clearcode

FEBRUARY 10, 2022

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. How can advertisers show ads to users via the Topics API? Is Topics a privacy-friendly ad targeting method?

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Clearcode

APRIL 4, 2022

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. Top Stories AdTech and MarTech News Stories. Google Chrome Shuts Down FLoC and Introduces Topics API.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

Digiday

JANUARY 10, 2023

We’re already performing better than a lot of the other ad targeting systems out there. Not when we’ve launched in several new markets since 2021. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023. What makes you so confident in this plan?

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Digiday

APRIL 24, 2023

Platforms expand data clean room and ad targeting options While perhaps not as colorful a category as ad innovations, platforms’ recent data innovations warrant discussion as well. The Roku clean room creates audience segments that can only be targeted with its proprietary DSP OneView. million accounts since 2021.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The group added that the watchdog’s proposed alterations would render the deal futile for the French broadcasters to pursue.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Single Grain

JULY 25, 2023

Source ) Decrease in average Facebook ad prices: The average price per ad on Facebook experienced an 18% decrease in Q3 2022. This decline can be attributed to data challenges related to iOS updates and third-party cookies. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5%

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

MAY 16, 2023

Dive Deeper: Spotify Ads 101: How to Run Successful Audio and Video Ads Trend #4: Programmatic Advertising Automation More programmatic native advertisers are using automation in their campaigns – so much so that the marketing automation industry grew 22% between 2021 and 2023.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. What’s The Difference Between a CDP And a Data Clean Room?

Cookies 107

Cookies Ad Targeting Retail Audience 107

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

OCTOBER 19, 2022

In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. The margin on ad sales is usually 70% to 90%, according to BCG. According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks.

Advertising 126

Advertising Marketing Ad Exchange Retail 126

Adtelligent

MAY 26, 2021

The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Non-Profit Audience 52

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Digiday

OCTOBER 10, 2022

Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly. Reach , a U.K.-based That’s where we want to get to.”

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

VideoWeek

JANUARY 26, 2024

Sony agreed to acquire a majority stake in the Indian media firm in 2021, with the aim of creating a $10 billion entertainment giant. Sony Terminates Zee Merger as Streaming Competition Intensifies in India Sony this week called off its merger with Zee Entertainment, putting an end to a deal two years in the making.

Media 52

Media Agency Entertainment Cookies 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

VideoWeek

JUNE 3, 2025

How would digital advertising operate if you removed third-party cookies, a technology never intended for advertising, but which have nonetheless become a core component of digital marketers toolkits? Should we just give up on targeting individuals and go back to contextual targeting? A theoretical exercise?

Cookies 89

Cookies Ad Tech GDPR Ad Targeting 89

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! Distributed ID Systems. First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 40

Advertising Marketing Pop-Up Cookies 40