InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

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Advertising Video Ads CPM Viewability 104

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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Header Bidding Video Ads Fill rate CPM 52

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

DECEMBER 12, 2019

VAST over VPAID For many marketers today looking to run video ads, there are two key video ad serving tags available: VAST and VPAID. InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates.

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Viewability Fill rate Advertising Video Ads 52

InMobi

MAY 4, 2020

The top 5 categories saw over 100 percent growth in ad spends. Vertical Video is the way to go for top spenders Vertical video accounts for 35% of all video ad spends while landscape video owns the lion’s share. Programmatic Video Advertising in ANZ 1.In-app

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Video Ads Finance Viewability Entertainment 52

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

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Viewability Marketing Banner Rich Media 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

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Advertising Banner Marketing Rich Media 52

InMobi

JANUARY 23, 2022

And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. Interactive Mobile Formats Drive Engagement Not only is mobile where most of us spend our time, but it also offers several uniquely engaging ad formats not available in other media channels. smartphone owners are games.

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Banner Viewability Cookies Click Through Rate 52

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

SpotX

MAY 24, 2021

Interactive ads delivered a 54% higher click-through rate (CTR), with a 29% uplift on viewers’ likelihood to visit a brand’s website and a 17% uplift on the viewer’s likelihood to click on the ad to learn more. 5: Consistent, quality OTT measurement is impossible. 6: Fraud is low in OTT.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

APRIL 30, 2019

Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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Ad Server Fill rate Rich Media Viewability 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 57

Marketing Viewability Agency Ad Tech 57

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

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Viewability Non-Profit Agency Ad Tech 52

InMobi

MAY 4, 2020

The Rise of Digitally Connected TV Video has been the most popular form of entertainment for the masses ever since television went mainstream but consumers are moving away from pre-programmed linear TV to connected TV. As eMarketer’s U.S. The gap between pay TV viewers and those who forgo traditional TV is closing.

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Viewability Audience Entertainment Mobile Ads 52

InMobi

OCTOBER 7, 2019

Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. They have seen great success from this, with video ad completion rates up to 90% and higher.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

JUNE 12, 2020

Mobile app ecosystem offers comprehensive support for third-party measurement solutions to measure campaign effectiveness, across the marketing funnel - be it to measure viewability (based on OM SDK standards), audience reach metrics or any conversion metrics (for example lead generation). Further, consider these stats from 2019.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

OCTOBER 27, 2020

In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads. Brand spending witnessed 4x growth and UA spends grew by 7x in this period.

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Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

VideoWeek

MARCH 24, 2023

Attention metrics provide a more precise alternative to easily gamed metrics like viewability and video completion rate, empowering advertisers to chart a new path forward,” said Adelaide CEO Marc Guldimann. Robbins joins from the Washington Post, where she served as chief revenue officer since 2019.

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Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 1, 2023

“TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. The parent company generated revenues of €9.7 percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

AUGUST 23, 2019

16 Branding Trends to Increase Awareness in 2019. Dove is one of the first brands that popularized the idea of featuring their customers in their videos. Below are the different types of storytelling formats for advertisers: 1) Mini Ads. Get Inspired: 13 Best Super Bowl Ads of all Time: What Your Business Can Learn from Them.

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Marketing Banner Audience Impressions 111