programmatic-in-app-advertising-what-you-need-to-know 
InMobi
SEPTEMBER 19, 2019
Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S.
InMobi
SEPTEMBER 11, 2019
Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Let’s dive into what these terms mean. So which option is right for you? What is a DSP Anyway?
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Automatad Inc.
NOVEMBER 20, 2023
Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process. What Is Preferred Deal? What Is Preferred Deal? How Does Preferred Deal Work?
InMobi
SEPTEMBER 30, 2019
Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.
InMobi
APRIL 16, 2019
On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. What do these specifications do, and how do they help programmatic advertisers? What is Sellers.json and How Does It Work? Keep reading for more information.
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. So let’s dive in and see for ourselves. Importance.
Single Grain
JULY 20, 2021
Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know.
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