VideoWeek

APRIL 28, 2025

Mahon joined the UK broadcaster in 2017 as the channel’s first female CEO, after more than 20 years in the TV and production sector, including leadership roles at Fremantle, Shine Group and Foundry. ’ brand in 2022, designed to target 13-24 year olds with content distributed on YouTube and its social media channels.

Conversion

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. That means shifting from volume-driven output to content with a purpose targeted, relevant and real.

Audience

VideoWeek

APRIL 2, 2025

But in today’s climate, blocklists have become appropriate only in narrow use cases, as one brand safety specialist from a major media agency tells VideoWeek, and technology has advanced to the point where their blunt application is no longer needed. “It’s become table stakes to set up and then forget about.”

Agency

Digiday

MARCH 25, 2025

Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. links per opened newsletter.

CPM

Ad Monsters

MAY 12, 2025

The Industry Giants Arent What They Used To Be eMarketer reported in 2023 that walled gardens lost share in the programmatic ad spend market for the first time since it started tracking the space in 2017, predicting that the decline would continue in 2023. There are a few reasons for this.

Fill rate

Adweek

JUNE 26, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators SUBSCRIPTION ONLY Publishing News Anna Wintour to Step Down as Editor in Chief of Vogue She joined Condé Nast in 1980 Anna Wintour will remain at Condé Nast as global chief content officer and global editorial director at Vogue. Email SUBSCRIBE Loading.

Fashion

Single Grain

JUNE 30, 2025

Spike Digital generated GDPR-compliant synthetic audience segments that mirrored real-user attributes within approximately 10% accuracy, then activated these segments for look-alike targeting across paid media channels.

Advertising

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. The ad tech stock fell by 30 percent following the results.

Ad Tech

Martech

SEPTEMBER 17, 2024

She explained that NewsCorp wanted to switch ad servers back in 2017, but the revenue risk was too high because of Google ads’ position. Google has created a “trial media center” website where they post documents related to the case. 40%-60% of NewsCorp revenue was from AdX, and 40%-60% of that was Google Ads demand.

Header Bidding

Ad Monsters

JUNE 2, 2025

In 2017, she launched an agency to help mid-market brands. uses AI agents trained to excel in social media, SEO, influencer marketing and more. So, when digital technology emerged, it felt like disruption rather than progress. When the pandemic hit, business boomed, but a core issue remained. We look at the brand, she said.

Ad Ops

OpenX

JANUARY 14, 2025

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. Instead, its a key differentiator for us, built on our strong focus on data and identity since 2017. At OpenX, we dont see privacy as a challenge.

Conversion

AdvertiseMint

FEBRUARY 27, 2025

According to a Nielsen report, ads that use humor are more likely to generate positive consumer responses and result in a higher purchase intent (Nielsen, 2017). When humor resonates, it encourages conversations, shares, and interactions which, in turn, boost sales.

Marketing

Advendio

JULY 7, 2025

In today’s competitive retail media landscape, standing out as the go-to advertising partner is crucial. We know what retailers want In 2017, we signed our first retail customer, and since then, we have been tailoring our solution to retail needs to great effect. Now we satisfy retailers across Europe, North America, and APAC.

Retail

illumin

APRIL 4, 2025

This surge underscores the tournament’s value for television advertising and athlete social media sponsorships. TV and streaming sports rights is expected to nearly double between 2017 and 2027. In fact, NCAA data has suggested more than two-thirds of NIL social media deals were under $1,000 in 2024.

Advertising

VideoWeek

NOVEMBER 8, 2024

Discovery (WBD) is losing money from its linear TV business as revenues transition to its streaming operations, according to the US media giant. “Our readers are more conscious than ever of their media choices. WBD Streaming Gains Fail to Offset TV Losses Warner Bros.

Ad Tech

VideoWeek

JUNE 13, 2025

Top Stories ProSieben and FreeWheel Enable Cross-Media Campaigns in Pan-European Partnership German media group ProSiebenSat.1 1 has announced a new partnership with FreeWheel, the video tech firm owned by Comcast, enabling pan-European cross-media campaigns across TV, streaming and digital channels.

Media

VideoWeek

APRIL 17, 2025

percent of companies surveyed by the IPA expect budgets to be up across the 2025/26 financial year, with at least some of this increased spend set to be allocated to traditional media channels. A net balance of +18.4 “While these adjustments may offer immediate relief, they are not a sustainable path to long-term brand growth. .

Marketing

VideoWeek

MAY 2, 2025

Whether youre watching a podcast on your phone or streaming YouTube on the TV, how we consume media is becoming increasingly video-centric and thats shaping where advertisers are investing budgets, said IAB UK CEO Jon Mew.

Video Ads

Digiday

FEBRUARY 9, 2025

meanwhile, made headlines last week for its Super Bowl marketing featuring influencer Alix Earle in a more overtly sexualized ad, seemingly resuming a marketing strategy the brand left behind in 2017. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Its not just the Super Bowl, either.

Pop-Up

Digiday

JANUARY 20, 2025

It seems his relationships with the media, tech and marketing industries already show as much. President Trumps second term will be different from his first.

Marketing

Adweek

JULY 6, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Amazon News Amazon’s Prime Day Is Growing as Tariff Jitters Rise A 24-hour shopping event, started in 2015, has morphed to 96 hours Since its 2015 inception, Amazons day has grown longer and longer. As its name suggests, Prime Day originally ran for 24 hours.

Retail

Digiday

JUNE 18, 2025

2017 called. It wants its keyword blocklists back. Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing margins — it was something far more familiar: keyword blocking. This is a member-exclusive article from Digiday.

Media

Martech

FEBRUARY 26, 2025

This is especially true of data on product usage and customer feedback from social media and review sites. However, customer happiness has barely increased since 2017. The report found customer data is underutilized because many companies are not effectively collecting or using data from digital channels.

MarTech

VideoWeek

JUNE 27, 2025

BBC to Introduce US Paid Subscription Model The BBC will introduce a subscription fee in the US, the British media organisation revealed on Thursday, in efforts to boost overseas revenues for the public service broadcaster. ”, said Rebecca Glashow, CEO of BBC Studios global media and streaming. The subscription will cost $49.99

Display Advertising

Digiday

JUNE 10, 2025

Since joining the company in 2017, Hatcher has risen through the ranks, bringing a unique blend of strategic insight, operational excellence and people-first leadership to every role she’s held. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Retail

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators TV Biz Gray Names Jessica Laszewski GM of WSAW in Wisconsin Jessica Laszewski Gray By Kevin Eck --> Gray Media has promoted Jessica Laszewski to general manager of WSAW , the CBS affiliate in Wausau, Wisconsin.

Affiliates

Adweek

JULY 14, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators MSNBC 5 Questions for.MSNBC’s Raelyn Johnson on Her Weekend Duties She has been with MSNBC since 2017 MSNBCs director of weekend programming Raelyn Johnson. She has also worked at Al Jazeera, CNN, and ABC News.

Audience

Adweek

JULY 14, 2025

Newsers from within CNN and outside mourned and celebrated Gregen’s passing with on-air and social media tributes. tomforemancnn & @ErinBurnett with a segment on the remarkable career of Presidential Advisor David Gergen 7.11.25 Based out of New York, Mark has also contributed to ADWEEK.

Clickbait

Adweek

JULY 2, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators NBC Affiliates Tom Durian Leaving WTMJ After Eight Years Tom Durian WTMJ By Kevin Eck --> WTMJ morning anchor Tom Durian is leaving the Milwaukee NBC affiliate at the end of the month. Durian joined the station in February 2017.

Affiliates

Adweek

AUGUST 4, 2025

Brian has worked with many of our member schools, athletic directors, coaches, athletes, our staff and various media across the state.” He’s been WKYT’s sports director and principal sports anchor since 2017. “To Milam started his career at WYMT in Hazard in 1998 before he moved to sister station WKYT in Lexington in 2010.

Affiliates

Adweek

JULY 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door KARK AM Anchor Claire Kreuz Signs Off After Six Years at Little Rock Station Claire Kreuz KARK KARK By Kevin Eck --> NBC affiliate KARK in Little Rock, Arkansas said goodbye to morning anchor Claire Kreuz.

Affiliates

Adweek

JANUARY 12, 2023

Dentsu has named Paolo Stucchi, a 12-year veteran of the agency network, to head up its EMEA media division. Stucchi steps up from CEO of Southern Europe, a role he took on in 2017. He takes over from Thomas Le Thierry, who will transition to become its client adviser for the region. In overseeing the.

Media

Adweek

JULY 18, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators ShopTalk Former Local Crime Reporter Helps Inmates Find Perspective by Telling Their Stories Des Vignes CNN By Kevin Eck --> A former local crime reporter said she has found her purpose by teaching inmates how tell the stories behind the crimes they committed.

Affiliates

Marketing Tech News

JANUARY 23, 2024

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one.

Media

Adweek

NOVEMBER 21, 2022

Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers.

Electronics

Adweek

MARCH 29, 2023

In 2017, Sports Business Journal put the average age of an MLB viewer at 57. While the league has used streaming, social media and other tools to bring younger. Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter.

Media

Adweek

NOVEMBER 5, 2024

LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity.

Media