Adweek

JULY 11, 2025

million viewers for ESPN in 2024 during what was considered a lull for an event that drew 7 million viewers as recently as 2021 and 8 million in 2017. Even the Home Run Derby averaged 5.45

Marketing 245

Marketing Ad Inventory Media Food 245

Adweek

JULY 17, 2023

1, reporting to Paul Cheesbrough, CEO of Tubi Media Group. Top line Sud comes over from Vimeo, where she's served as CEO since 2017. There's a new sheriff in town at Fox's streaming service Tubi. Anjali Sud will join the AVOD as its new CEO on Sept. Previously she was the general manager and head.

Media 243

Media 243

Fuel Lines

AUGUST 22, 2014

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It’s hard to believe that social media didn’t really exist just a decade ago.

Social Advertising 279

Social Advertising Agency Advertising Media 279

Martech

MARCH 10, 2025

A study by the Pew Research Center as far back as 2017 highlights that information overload is a significant factor contributing to this trend. This phenomenon is exacerbated by the prevalence of social media and short-form content, which cater to quick consumption and instant gratification (Pew Research Center, 2017).

Marketing 122

Marketing Audience MarTech Media 122

Adweek

JULY 6, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Amazon News Amazon’s Prime Day Is Growing as Tariff Jitters Rise A 24-hour shopping event, started in 2015, has morphed to 96 hours Since its 2015 inception, Amazons day has grown longer and longer. As its name suggests, Prime Day originally ran for 24 hours.

Retail 175

Retail eCommerce Education Media 175

Ad Espresso

SEPTEMBER 20, 2017

Summer is (almost) over

Marketing 145

Marketing Media Advertising 145

More About Advertising

JULY 1, 2024

All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends about $330m on media globally. IPG Mediabrand agency Initiative, which repitched, has been Lego’s media agency since 2017.

Media 104

Media Agency Advertising Finance 104

Adweek

JUNE 23, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence Reddit May Use Sam Altman’s Iris Scan Tech, But Some Are Looking Away The proliferation of AI content is spurring the social media platform to work with third parties to verify humans Iris scanning may soon span the globe.

Media 220

Media Advertising Agency Marketing 220

Martech

AUGUST 13, 2024

Chris Ridley, head of paid media at integrated digital agency Evoluted, predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017.

Search Advertising 116

Search Advertising Agency Advertising Marketing 116

Fuel Lines

AUGUST 17, 2017

Click Here for a free copy of the RSW/US 2017 Thought Leader Survey Report. It includes additional insights, statistics and advice for small to midsize advertising, digital, media and PR agencies. Only 36% of agencies are consistently applying creativity in the development of their pricing and compensation proposals.

Agency 254

Agency Marketing Media Advertising 254

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators TV Biz Gray Names Jessica Laszewski GM of WSAW in Wisconsin Jessica Laszewski Gray By Kevin Eck --> Gray Media has promoted Jessica Laszewski to general manager of WSAW , the CBS affiliate in Wausau, Wisconsin.

Affiliates 130

Affiliates Media Agency Marketing 130

Adweek

JULY 2, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators NBC Affiliates Tom Durian Leaving WTMJ After Eight Years Tom Durian WTMJ By Kevin Eck --> WTMJ morning anchor Tom Durian is leaving the Milwaukee NBC affiliate at the end of the month. Durian joined the station in February 2017.

Affiliates 161

Affiliates Media Agency Marketing 161

Martech

OCTOBER 31, 2024

PebblePost and Postie, founded in 2014 and 2017 respectively, were early proponents of putting data at the heart of their direct mail operations; indeed, PebblePost has always called its offering “programmatic direct mail.” Are you a veteran? Are you a Medicaid recipient? ” It began, said Ross, with retargeting.

Marketing 134

Marketing Retail Retargeting Conversion Rate 134

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. That means shifting from volume-driven output to content with a purpose targeted, relevant and real.

Audience 130

Audience Healthcare SEO Impressions 130

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Adweek

OCTOBER 22, 2024

Discovery, alleging that the electric vehicle maker ripped off scenes from 2017 film Blade Runner 2049 to promote its new robotaxi. (LA A Los Angeles-based production company sued Tesla, CEO Elon Musk, and Warner Bros.

Entertainment 162

Entertainment Media 162

Adweek

SEPTEMBER 9, 2024

Those ticket sales rank as the second-biggest September debut of all-time, ahead of 2019's It Chapter 2 ($91 million) and behind only 2017's It ($123 million). Beetlejuice Beetlejuice scored a huge $110 million from 4,575 theaters in its opening weekend.

Marketing 162

Marketing Media 162

Ad Monsters

OCTOBER 31, 2022

Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. . In 2017, Pratt started her position at 84.51? where she was instrumental in the creation of Kroger Precision Marketing and became a pioneer of retail media. . “If

Retail 129

Retail Media Ad Tech Impressions 129

Martech Series

JANUARY 16, 2023

ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. conferences and events business into ClosersStill Media U.S. CommerceNext, the leading U.S. CommerceNext , the leading U.S. Europe and Asia.

eCommerce 111

eCommerce Media Retail MarTech 111

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech

JUNE 10, 2022

It’s unparalleled in the approximately quarter-century of the digital media industry. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. The post IAB Tech Lab prepares digital media industry for ‘watershed moment’ appeared first on MarTech.

Media 116

Media Viewability Ad Exchange Impressions 116

More About Advertising

FEBRUARY 29, 2024

WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in the UK alone. EssenceMediacom won the business in 2017 and has since added more digital work.

Media 81

Media Advertising Ad Tech Finance 81

Adweek

SEPTEMBER 11, 2024

explored switching away from Google's advertising tools in 2017 but estimated that doing so would cost The Wall Street Journal publisher at least $9 million in ad revenue, a former executive testified Tuesday at Google's antitrust trial in Virginia. Reuters) Fox is ready to deal. During an interview at a Goldman Sachs conference.

Advertising 147

Advertising Media 147

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Digital media is filled with such gotchas. Case in point: the “website reduction” experience of JPMorgan Chase in 2017 as noted in the ANA report.

Media 128

Media Impressions Education Viewability 128

Martech Series

NOVEMBER 21, 2022

Intention.ly, the growth engine design consultancy firm transforming the way fintech and finserv firms approach marketing, announced today that it has acquired C-Suite Social Media, an all-in-one digital marketing and social media agency supporting the financial services sector. Together, Intention.ly The post Intention.ly

Media 98

Media MarTech Marketing Agency 98

Digiday

JUNE 18, 2025

2017 called. It wants its keyword blocklists back. Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing margins — it was something far more familiar: keyword blocking. This is a member-exclusive article from Digiday.

Media 42

Media 42

Digiday

MARCH 25, 2025

Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. links per opened newsletter.

CPM 45

CPM Audience Media Advertising 45

Ad Monsters

MAY 12, 2025

The Industry Giants Arent What They Used To Be eMarketer reported in 2023 that walled gardens lost share in the programmatic ad spend market for the first time since it started tracking the space in 2017, predicting that the decline would continue in 2023. There are a few reasons for this.

Fill rate 90

Fill rate Machine Learning Ad network Audience 90

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98

Media Advertising ROI Entertainment 98

Martech Series

JULY 13, 2022

While fake social media accounts have been problematic for years, recent developments have raised the stakes and created a defining moment for consumers to take safety into their own hands. Cases of online child grooming continue to rise, with social media accounting for the vast majority of these cases.

Verification services 98

Verification services Media MarTech Advertising 98

Martech

MARCH 5, 2025

How many people visit, participate in in-store experiences, share their visits on social media and return after their first visit? However, customer demand proved otherwise, and in 2017, Everlane opened its first store in New York City. Thats why CMOs must rethink what success looks like for physical stores.

eCommerce 86

eCommerce Retail Brand Awareness Food 86

AdExchanger

SEPTEMBER 21, 2022

A podcast interview withJeff ClarkVP, Product and AnalyticsJeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart is homing in on a major opportunity in the booming retail media category.

Retail 96

Retail Media Ad Exchange 96

Digiday

AUGUST 1, 2024

The deal will see 35 million Outbrain shares of common stock issued to Altice, the Europe-based telco that paid a reported $305 million for Teads in 2017, with the transaction additionally consisting of $105 million of convertible preferred equity, according to the August 1 news release. Continue reading this article on digiday.com.

Finance 100

Finance Ad Tech Media Marketing 100

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 106

Ad Tech Media Real Estate Communications 106

Digiday

APRIL 8, 2024

The 14-year-old brand first distributed ISO-certified eclipse glasses around 2017’s “Great American Eclipse.” Another tenet is “learn, grow and repeat,” and the 2024 eclipse provided “an awesome opportunity,” to implement its 2017 learnings, he said. This article was first published by Digiday’s sister site, Glossy.

Marketing 94

Marketing Retail Media 94

Digiday

OCTOBER 3, 2022

Women’s health care network Tia is using social media and out-of-home ads to drive conversation around their patients’ care. At the same time, the company, which launched in New York in 2017, is aiming to continue to boost awareness in the city with its OOH push. Wade earlier in the year.

Media 89

Media Brand Awareness Agency Conversion 89

Exchange Wire

SEPTEMBER 4, 2023

“I think we have come a long way since Marc Pritchard’s infamous quote: ‘murky at best, fraudulent at worst’ in 2017. The industry deserves to be recognised for these efforts, however we now face a new set of challenges.” Ahead of [.]

Media 114

Media 114