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Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Dark Social.

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Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Display advertising. ” Mobile advertising.

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Airtel Wynk Music, the #1 music app in India, partners exclusively with InMobi for display ad monetization

InMobi

We are excited to leverage the InMobi SDK and their long standing advertiser relationships to power some really interesting and engaging ads to our users from their favourite brands.” Wynk crossed 50 million downloads in March 2017.

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InMobi's 2020 Mobile Video Advertising Trends Report is Here!

InMobi

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018. We’ve been making this point since at least 2017 — and so far, we’ve been right.

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6 Common Types of Mobile Ad Fraud You Need to Know About

InMobi

According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. It’s also sometimes known as click flooding, and it accounted for 16 percent of all app install fraud observed by Adjust between 2017 and 2018. This kind of fraud can be especially problematic for brand awareness campaigns.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. In 2017, global sales from in-app purchases had already reached $37 billion. Pros of Interstitial Ads.

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7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. During Prime Day 2017, sales for brands off Amazon jumped 30%. These ads are good for building brand awareness before the event, even if they don’t convert as many sales just yet.

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