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Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Dark Social.

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InMobi's 2020 Mobile Video Advertising Trends Report is Here!

InMobi

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. The average completion rates of both horizontal and vertical video ads. between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Mobile video play rates are higher on in-app (14.0%) compared to mobile web (8.3%).

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7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. If you sell directly through Amazon, the uplift in traffic of deal-hungry shoppers will, of course, have an effect on sales.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now!

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7 Types of Search Ads Brand Marketers Need to Know About

NewProgrammatic

The algorithm takes into consideration expected click-through rate, ad relevance, and landing page experience to decide the quality of your ad. But the availability and popularity are also what make search ads an extremely competitive field where the most expensive keywords cost $50 or more per click. Video Search Ads.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 An advertiser is a brand or company (e.g.