Banner Flow
DECEMBER 7, 2016
As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Dark Social.
Agility Ads
MAY 26, 2022
Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. With more information, it’s easier to tweak and polish your campaign to increase click-through rates by making more accurate and relevant ads.
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InMobi
DECEMBER 21, 2020
Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. The average completion rates of both horizontal and vertical video ads. between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018.
Martech
MARCH 10, 2022
63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Specifically: Translate ABM brand awareness from target accounts into website traffic. It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc.
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. In 2017, global sales from in-app purchases had already reached $37 billion. Higher click-through rate (10.6%). Better ad engagement rate (14.0%). Interstitials’ performance has been reportedly good.
Karola Karlson
FEBRUARY 1, 2021
While there is no way to tell exactly how much you’re going to pay for a click or results on Facebook, there are some benchmarks you can follow. For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. You should now be ready to pay up to $3 per ad click.
NewProgrammatic
OCTOBER 12, 2021
The algorithm takes into consideration expected click-through rate, ad relevance, and landing page experience to decide the quality of your ad. But the availability and popularity are also what make search ads an extremely competitive field where the most expensive keywords cost $50 or more per click. Video Search Ads.
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