Agility Ads

MAY 26, 2022

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. This allows you to customize messages to speak directly to the needs of each customer, which can increase engagement and conversion rates.

CPC 40

CPC CPL Click Through Rate Advertising 40

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. In 2017, global sales from in-app purchases had already reached $37 billion. For example, an advertiser may report more conversion rates when they decrease or increase the difficulty. Higher click-through rate (10.6%).

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Karola Karlson

FEBRUARY 1, 2021

While there is no way to tell exactly how much you’re going to pay for a click or results on Facebook, there are some benchmarks you can follow. For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. You should now be ready to pay up to $3 per ad click.

CPC 52

CPC CPM Click Through Rate Audience 52

NewProgrammatic

OCTOBER 12, 2021

The algorithm takes into consideration expected click-through rate, ad relevance, and landing page experience to decide the quality of your ad. But the availability and popularity are also what make search ads an extremely competitive field where the most expensive keywords cost $50 or more per click. Video Search Ads.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. How Remarketing Can Help Increase Conversions.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 10, 2019

If you sell directly through Amazon, the uplift in traffic of deal-hungry shoppers will, of course, have an effect on sales. During Prime Day 2017, sales for brands off Amazon jumped 30%. These ads are good for building brand awareness before the event, even if they don’t convert as many sales just yet.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate.

Marketing 111

Marketing SEO Machine Learning Banner 111