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Amazon Dodges 35% Prime Day Sales Drop by Stretching It to Four Days

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Amazon Dodges 35% Prime Day Sales Drop by Stretching It to Four Days Doubled in length, Prime Day saw a 10% sales increase, reports Momentum Commerce Since its 2015 inception, Amazons day has grown longer and longer.

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What Ending the De Minimis Rule Means for E-commerce Ads

Single Grain

billion de minimis shipments entering the US in 2023, up from just 139 million in 2015. Optimize for efficiency: Focus on improving conversion rates and click-through rates rather than simply cutting budgets. A US House committee found that Shein and Temu alone accounted for over 30% of these shipments.

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InMobi Native Ads On South Korea’s #1 Social Network Platform

InMobi

InMobi Native Ads, an innovative native advertising platform supercharged with numerous targeting capabilities, has been integrated with KakaoStory Performance Advertising effective March 1st, 2015. From Audience Personas to Appographic targeting , InMobi enables brands and app developers to reach their target audience at maximum efficiency.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent. 1) Because It’s Effective In short, video ads work.

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10 Most Important Google Ranking Factors (& How to Optimize for Them!)

Single Grain

In February 2015, Google announced mobile-friendliness as a ranking factor. Moreover, a good URL structure helps Google crawl your site better, increase CTR (click-through rate) and improve user experience. So make sure your website has an active SSL certificate and opens with only HTTPS. 3) Mobile-Friendliness.

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Video is eating the world 55% of all content consumed on mobile in 2015 was video and this is expected to grow to 75% by 2020. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? owned a smartphone.