InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. Real Time Bidding (RTB) has helped improve accuracy levels of campaigns – advertisers are now able to bid intelligently on mobile ad inventory in a cost effective and efficient manner. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media

InMobi

AUGUST 23, 2018

close to half of all video ad inventory is fullscreen now. “We That figure climbed to 64 percent in 2015 and then to 77 percent by February 2018. Here’s a small snippet of what we found: Globally, spending on in-app mobile advertising grew 109 percent between 2016 and 2017. In the U.S. owned a smartphone.

Advertising

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange

Monetize More

OCTOBER 18, 2022

They provide a range of InRead video ad formats that make viewing video ads pleasant and offer a fantastic user experience. With Google AdX, publishers can earn the best CPMs & access the largest video ad inventories and ad exchanges around the world. They come with a customizable video player for ad serving.

Ad network

Automatad Inc.

FEBRUARY 9, 2023

The social giant launched its Instant Articles feature in May 2015 and courted publishers by promising them just that: More engagement with Facebook users, which leads directly to more pageviews and potentially greater ad revenue. The feature presents an opportunity for publishers of all sizes. We’re just a click away.

Header Bidding

InMobi

JANUARY 26, 2017

With economic uncertainty looming and with recent ad blocking apps, marketers are looking to maximise every opportunity to engage with customers. billion) in 2015. billion) in 2018 from about 90 billion Yuan ($13.1

Marketing

Digiday

MARCH 7, 2023

As the agency executive quoted above indicated, the ultimate aim underpinning YouTube’s principles appears to have the support of ad buyers. “YouTube is the largest source of connected TV ad inventory, and it’s one of the first places a lot of our brands anchor their video plans.

Viewability

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? Case Study: 113% increase in Avg.

Header Bidding

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Read more on VideoWeek.

Media

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. In other cases, the transaction occurs through a DSP.

First-Party Cookies

VideoWeek

OCTOBER 7, 2022

“In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

GDPR