InMobi

DECEMBER 2, 2014

An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile video currently accounts for over a quarter of video consumption.

Video Ads

Martech

APRIL 18, 2024

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. Impact Media is an AI-powered media buying platform billing clients only when a display ad is seen for one second or a video ad for three seconds.

MarTech

VideoWeek

JANUARY 18, 2024

Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. percent and 0.7 Meanwhile 11.3 percent of panellists said their budgets fell.

Marketing

InMobi

FEBRUARY 28, 2014

This was followed by our Video Ads launch that garnered us rave reviews and is being lapped up equally by our brand and developer customers. The teams have done a phenomenal job in up leveling the conversation around video ads by creating some stellar “advanced formats” that are great rut-busters.

Video Ads

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So Which Is Better?

Header Bidding

InMobi

JANUARY 6, 2015

In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.

Native Advertising

InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. As more innovators enter this space, they will address challenges such as the nature of the ad format and scalability.

Native Advertising

InMobi

MAY 10, 2021

. “InMobi’s demand brings new monetization opportunities to our publisher partners, helping drive even better results by bolstering their interstitials, banners and rewarded video ads.” ” “Digital Turbine has been a key partner for InMobi since 2014.

Header Bidding

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising

Martech Series

DECEMBER 22, 2022

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. In December 2014, The reach of Snapchat extended to the financial realm with Community Geofilters. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

Audience

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content.

Demand Side Platform

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. Video on mobile is pretty appealing.

Display Advertising

Single Grain

JULY 7, 2020

This is TikTok's mission statement , which sums up what they are all about quite nicely: Here's a quick timeline: In August 2014, musical.ly was launched as an app on which people could create short (up to one minute) lip-syncing music videos with sound tracks and effects. : Definition and Demographics. So, what exactly is TikTok ?

Marketing

Single Grain

OCTOBER 25, 2022

GoPro, one of the best small vlogging/action cameras, was already taking UGC seriously back in 2014 and incorporating it nicely into their marketing campaign. This means that UGC should be the backbone of your social media marketing strategy to get it into user feeds, where they will see and engage with your brand. The Case Study.

Marketing

Single Grain

MAY 5, 2023

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising

Ad Beat

JULY 26, 2019

.” While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. The videos were also seen on the several web properties owned by eBay (acquired by PayPal in October 2002). PayPal (@PayPal) September 15, 2014.

Conversion

InMobi

FEBRUARY 19, 2016

Mobile Video Mobile video is one of the fastest growing areas of mobile advertising. watch mobile video at least on a monthly basis, which is nearly 14 percent higher than 2014. Video has already become the mobile ad unit of choice for both brand and performance marketers.

Advertising

Single Grain

JUNE 30, 2022

They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. 5) Include Videos in Your Programmatic Ads. Expenditure on programmatic video ads is likely to reach $74.8

Agency

NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

SEO

Digiday

APRIL 24, 2023

“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.”

Audience

Single Grain

MAY 5, 2023

The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. Strategy: Feature Families in Their Ads Sand Cloud’s previous advertising efforts didn’t feature families – their ads featured young people on a luxurious beach vacation.

A/B Testing

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. This takes total funding to around $232 million according to Crunchbase.

Media

Single Grain

APRIL 28, 2020

Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. In the fourth quarter (as of January 31 2020), Slack’s revenue rose to $181.9 million , a gain of 49% compared to the year-ago quarter, and up 37% from the previous year. However, because most companies think this way, it’s actually a great opportunity.

Marketing

Ad Beat

OCTOBER 30, 2019

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 By simply associating your video content with specific emotional triggers, brands are able to engage with a wider audience and accelerate their decision-making process. trillion, according to a 2015 Nilsen report. .

Finance

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

InMobi

JANUARY 18, 2015

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. Wearables were the most heavily talked about gadgets in 2014. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers.

Video Ads

VideoWeek

APRIL 4, 2025

Roblox Announces Programmatic and Measurement Partnerships for Video Ads Roblox has partnered with Google to offer its rewarded video ad format in Google Ad Manager, the online gaming platform announced on Tuesday, enabling brands and agencies to buy the format programmatically in the coming weeks.

Ad Tech