Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over. Heres how to evaluate your zero-click searches.

SEO 52

SEO Click Through Rate Impressions Conversion 52

Single Grain

APRIL 29, 2025

Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. The Evolution of E-E-A-T E-E-A-T began as E-A-T (Expertise, Authoritativeness, and Trustworthiness) in Google’s 2014 Search Quality Rater Guidelines.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Lemonads

AUGUST 18, 2020

What’s the most important thing to know about Taboola’s algorithm, is that it looks at two important factors which will help you figure out when and where to recommend your campaign items and those factors are: Click-Through Rate ( CTR ); Cost Per Click ( CPC ). but what can CTR and CPC do for you?

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

MAY 5, 2023

They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase. cost-per-click and only spending $1,495.88 The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. over the course of six months.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

MAY 5, 2023

The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%. The CVB collaborated with their PPC agency, Simpleview, to design a multi-channel online campaign for promoting 2014 visits to Rochester, Minnesota.

ROI 52

ROI Advertising Conversion SEO 52

Ad Beat

JULY 26, 2019

2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres. PayPal (@PayPal) September 15, 2014. However, it does not persuade an already interested consumer, thereby, making it more effective for the early impressions and not the late ones.”. Let’s enjoy our money, not worry about it. pic.twitter.com/e5udR8zGBJ.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. High impressions. Higher click-through rate (10.6%).

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52