Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. How Are In-App Ads Served? Fast forward to 2023, when 1.96

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Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools. How the data stacks up.

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Ad Beat

JULY 26, 2019

On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . During the same year, Apple also unveiled their digital wallet and mobile payment service—Apple Pay, establishing themselves as direct competitors of PayPal. “It’s so easy and quick.

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