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Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies AKQA Names Accenture Songs Baiju Shah Global CEO The exec arrives following a significant restructuring and the departure of founder and former CEO Ajaz Ahmed By Audrey Kemp --> AKQA has appointed Baiju Shah as its new global CEO. Shah, a 25-year Accenture veteran, co-founded its marketing division, Accenture Song, and most recently served as global chief strategy officer (CSO).
As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Merger & Acquisition News Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement The younger AI company acquires the legacy firm, signaling a broader shift in the media landscape The deal allows Rembrand to insert AI products into TV shows and serve those clips as part of programmatic ad campaigns.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The definition of “media quality” in advertising technology has always been subjective. But today, a wave of objective metrics and how they apply to business processes is reshaping the programmatic landscape. From Blunt Tools to Granular Signals We’ve moved beyond the historical model where SSPs performed basic domain-level checks and DSPs handled the rest, often through blunt keyword blocking or post-impression analysis like IVT deductions.
Key Points: Live streaming creates fundamentally different engagement dynamics - With 500 active live viewers often delivering more business impact than 50,000 passive video views, live streaming transforms audience relationships from broadcasting to real-time conversation. AI-powered contextual advertising unlocks systematic opportunities - Advanced platforms use conversation analysis, moment recognition, and sentiment-based activation to identify optimal brand integration moments that feel lik
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Diversity, Equity and Inclusion Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV A new Samba TV report found a 5% year-over-year decline in non-white talent in popular TV programming, dropping to 42% overall Samba TV recently released its 2025 State of Diversity on TV report.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Diversity, Equity and Inclusion Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV A new Samba TV report found a 5% year-over-year decline in non-white talent in popular TV programming, dropping to 42% overall Samba TV recently released its 2025 State of Diversity on TV report.
Holiday shopping habits are changing so fast that, for advertisers, crafting campaigns can feel like trying to hit a moving target. Frustrating as these shifts may be for marketers and media planners, their emergence marks an evolution in the marketing funnel that’s critical for advertisers to understand. As platforms increasingly blur the line between browsing and buying, traditional shopping patterns—such as the gradual build from early research to Black Friday purchases—are giving way to more
Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026.
Half of US ad buyers say they are currently using generative AI for digital video ad creation, with another 34 percent planning to use gen AI tools in the future, according to data from the IAB’s 2025 Digital Video Ad Spend & Strategy report, released today. And around 30 percent of digital ads bought by US advertisers and agencies will have been built using generative AI this year, with that number expected to rise to 39 percent next year.
Key Points Live stream advertising requires finesse : Unlike traditional advertising, live stream ads need seamless integration into content, forcing promotional content causes viewers to leave as quickly as they would exit a pointless meeting. Authenticity drives results : The most effective live stream advertising doesn't feel like advertising at all, with 67% of audiences prioritizing video quality (including content relevance) over everything else.
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Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Business News Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales The social platform is expanding its sales unit, also bringing on a Google veteran and a former exec from The Trade Desk. Snap, Mary Ann Belliveau, ADWEEK By Kendra Barnett --> Mary Ann Belliveau, an alum of Reddit, X (then Twitter), and Google, is joining Snap as its president of North America Sales, Snap announced on Thursday.
With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn. The creative and strategic insights brands gather now can set the tone for success during the all-important […] The post From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage appeared first on AdExchanger.
Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM) —from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is headed—particularly in marketing—and what we can expect in the years ahead.
Kara Chiles, SVP of product management at Gannett and the USA TODAY Network, began her career as a newspaper journalist and has since worked in nearly every medium, except broadcast television. So naturally, what drives her is not only what we communicate, but how we do it. Chiles has always been drawn to the flow of information and how to build digital experiences that deliver it effectively.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Data-driven advertising promises precision, yet only 32% of marketing professionals worldwide report being “very successful” in executing these strategies. Around 63% achieve only partial success , citing segmented audience targeting and real-time decision-making as significant hurdles. OpenXSelect directly tackles these challenges, elevating supply-side targeting beyond traditional curation to deliver unmatched precision, transparency, and efficiency for advertisers.
Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “ Let Them Theory ” offers a simple but powerful mindset: when others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. In the noise of modern marketing, that kind of clarity is more valuable than ever.
The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an opportunity to be of service Silence is an option, and so is leadership There is no perfect moment to begin Shame is a dream killer Everyone who disagrees with you believes they are correct Ship the work Treat different people diffe
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The DOJ’s antitrust case against Google could upend the digital ad industry—but with AI reshaping discovery and search, it’s also a chance to rebuild the ecosystem on fairer, more transparent terms. The US Department of Justice is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publisher
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creativity x Culture Lucy Liu Replaces Jon Hamm as the Voice of Mercedes-Benz CMO Melody Lee says the change signals a fresh era for the brand as it ramps up U.S. marketing Mercedes-Benz By Cydney Lee --> Mercedes-Benz is turning the page on Jon Hamm’s 15-year run as its brand voice, replacing the actor with Lucy Liu.
If you’re a publisher using Google Ad Manager (GAM) with ADX access , you may be wondering: What’s the real difference between Offerwall and Rewarded Ads? Here’s the breakdown: Quick Comparison Feature Offerwall (AdSense) Rewarded Ads (ADX / GAM) Integration AdSense UI or code snippet googletag.enums.OutOfPageFormat.REWARDED Ad Type Offer-based (video, survey, app install, etc.
The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
StackAdapt, the leading technology company in advertising and marketing, today (10th July, 2025) announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle. With AI at its [.] The post StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions appeared first on ExchangeWire.com.
While the macroeconomic environment and the progress of its merger with Interpublic Group were, inevitably, big topics on Omnicom’s earnings call following its Q2 results, CEO John Wren seemed keen to put AI centre stage in the discussion. Before CFO Philip Angelastro was invited to talk through financials, Paolo Yuvienco, Omnicom’s chief technology officer, took the microphone to lay out the agency group’s AI strategy.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Unpacking the Cannes Lions 2025 Award Scandals With the ad world’s glitziest awards under fire, can Cannes Lions fix its credibility crisis? 2025 has marked one of the most controversial Cannes Lions in recent memory. By Rebecca Stewart & Audrey Kemp --> The ad world’s glitziest awards are under fire.
When Siemens deployed their AI-powered Industrial Copilot as a virtual brand ambassador, it didn’t just create a digital spokesperson; it engineered a scalable influencer marketing solution that delivered 30% productivity gains for engineering teams. This is the reality of virtual influencers in B2B marketing, where AI-generated personas are transforming how enterprise companies build trust, educate prospects, and drive pipeline growth.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new leads. It’s your moment. You’re a star. But wait. The valuable content you created is already gathering dust. No one planned for repurposing, no one clearly owns the follow-up and now your content’s lifespan is shorter than ever.
Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital platforms capturing a greater share of advertiser spend, it’s harder than ever for resource-strapped publishers to monetize through legacy channels. With a digital landscape as complex and fragmented as it is today, many publishers are unaware of how much revenue they lose due to stagnant or ineffici
RTL-owned sell-side ad tech business smartclip this morning announced ‘Sidekicks’, a new AI platform which will support operational teams working in advertising via a portfolio of specialist AI agents. The company says Sidekicks is designed to address concrete use cases, at a time when industry interest in the use of AI agents is growing. smartclip says the core technology could also be deployed outside of media and advertising, opening up an interesting potential new revenue stream
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice Cannes Has Become a Festival of Great Work and Great Denial There’s a deep, real fear of irrelevance hanging over the creative industries We need to stop treating these festivals as temples of applause and start using them as forums of reckoning. Toni Anne Barson/Getty Images for iHeartMedia By Leonid Sudakov --> There were reasons to be happy at this year’s Cannes Lions.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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