Adweek
JUNE 26, 2025
Melted Solids, a Brooklyn-based creative duo with deep roots in TV and advertising, helped propel Zohran Mamdani’s insurgent mayoral campaign to a decisive primary win through a scrappy, collaborative social strategy grounded in authenticity, experimentation, and community storytelling.
Seth Godin
JUNE 24, 2025
Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget works. But if we hope for resilience, perhaps it makes sense to show off how gracefully the system breaks. Because it will break. Because plans won’t work out. Because we’ll be surprised. And then what happens?
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Martech Series
JUNE 23, 2025
In the ever-changing world of online marketing, the advantage goes to those that can relate to the audience on a personal level. The advent of artificial intelligence has fundamentally reshaped this dynamic, propelling relevancy to the forefront of every successful strategy. You see, in the vast ocean of online information, if your message isn’t relevant, it’s simply invisible.
VideoWeek
JUNE 24, 2025
The measurability of ad products on Meta and Google give the “appearance of control”, says Ross Jenkins, CEO of Mediahub EMEA and APAC, leading to advertisers overinvesting in the walled garden platforms. “Sometimes brands’ use of the Meta and Google platforms can be quite narrow, and actually there are other uses of those platforms – to move those brands up the funnel, to engage consumers in different ways, to build their brands in different ways – that are m
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
JUNE 22, 2025
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era. EMarketer research further predicted the days of double-digit growth rates will soon be over with year-on-year growth to be just 8.7% in 2028 — compared that to the market conditions of 10 years earlier when growth was consistently above 20%.
Adweek
JUNE 25, 2025
CNN Brasil filed a legal complaint against DM9 and Whirlpool over the unauthorized and AI-manipulated use of a news clip in a Cannes Lions Grand Prix-winning campaign, though it now says it will take no further action following DM9’s apology.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 27, 2025
A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.
Martech
JUNE 25, 2025
For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It’s a tricky balance.
Ad Tech Daily
JUNE 25, 2025
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the […] The post As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative appea
Adweek
JUNE 23, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ShopTalk Tegna Names Three Regional VPs to Oversee Local Stations By Kevin Eck --> Tegna has named Carol Fowler , Julie Wolfe and Chris Peña vice presidents of content. Each will oversee local stations in a dedicated geographic region, focusing on the quality, depth, and relevance of coverage, and emphasizing the local impact and the daily practical value of the information.
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illumin
JUNE 24, 2025
Meta is introducing ads to WhatsApp as part of its push for more revenue. How can WhatsApp advertising potentially impact its users? One of the world’s most popular messaging services, WhatsApp, is finally getting ads, marking its entry into direct ad revenue for the first time since Meta acquired them in 2014. Announced at Cannes Lions 2025 , the native ads will appear exclusively in the Status section of the Updates tab of WhatsApp, a format similar to Instagram Stories , where users share ph
Marketing Dive
JUNE 26, 2025
The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing.
Martech
JUNE 27, 2025
Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads with strong creative deliver roughly 30% higher ROI than average, per The State of Creative Effectiveness report (registration required) from Zappa and VaynerMedia.
Digiday
JUNE 23, 2025
TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage. This theme continued last week at the media industry’s flagship conference, Cannes Lions Festival of Creativity, with a slew of announcements at the glitzy affair underlining this shift in the sands.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JUNE 23, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Hello Sunshine’s Sunnie Hopes to Empower Gen Z IRL and Online E.l.f. Cosmetics and Purdue University are key partners in Sunnie’s new youth initiatives Sunnie By Elena Cavender --> Sunnie, the new brand from Reese Witherspoon’s Hello Sunshine, was born out of a desire to empower Gen Z girls.
Digital Remedy
JUNE 24, 2025
In the constantly evolving digital advertising landscape, agility and flexibility are paramount. As agencies and advertisers look to maximize campaign outcomes while navigating fragmented ecosystems, the value of working with a supply-agnostic media partner has never been clearer. But what does being “supply-agnostic” really mean, and why should it matter to you?
Marketing Dive
JUNE 24, 2025
The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views.
Martech
JUNE 25, 2025
Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on the economy, marketing leaders everywhere are searching for a clear path forward. In this episode of Conversations with MarTech, we sit down with Lisa Cole, an award-winning marketing leader and four-time CMO who’s currently at the helm as CMO of marketing managed services firm 2X.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JUNE 22, 2025
AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be holding off on the full-blown ad pitch but the economics say that will shift. GPUs, cloud computing, data pipelines, top-tier engineers — it’s a high-burn business.
Adweek
JUNE 23, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Fundraising Pitch Decks Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search Fintech brand Ramp’s mentions in AI search rose from 3% to 22% after using Profound’s tools Profound is working with over 100 brands, including Indeed, U.S. Bank, and Mejuri.
VideoWeek
JUNE 24, 2025
While AI has certainly been a major talking point in the industry for the past few years, a lot of the products which are now coming to market have been in development across a much longer period of time. But AI has played a major role in ad tech for a long time, says Gurman Hundal, Co-Founder and Global CEO at MiQ (which released its own AI-powered platform Sigma earlier this month).
Marketing Dive
JUNE 25, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 26, 2025
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage.
Ad Monsters
JUNE 26, 2025
Google Ad Manager’s new Offerwall tool offers an in-between option for ads and paywalls. Pubs can unlock article access by having readers watch an ad, answer a survey or sign up for a newsletter. After years of complaints that banner ads and open-exchange programmatic can’t keep quality newsrooms afloat, Google has rolled out a new option it believes can bridge the gap between free content and hard paywalls.
Adweek
JUNE 25, 2025
The petition calls on Cannes Lions to implement clearer codes of conduct, visible and accessible support spaces, mandatory training for staff and partners, and confidential, trauma-informed reporting mechanisms.
Digiday
JUNE 24, 2025
Platforms are having an identity crisis. Or maybe, it’s a rebrand. Whether they built their businesses on social graphs, short-form video or niche communities, the story from Cannes last week was the same: they’ve always been AI companies. That’s the new message being sold to marketers. The fact that AI rarely showed up in their pitch decks until recently seems beside the point.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JUNE 25, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Martech
JUNE 27, 2025
There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. But the real problem isn’t just that marketing lacks a seat at the table. Even when we’re technically invited, strategic decisions are already made, and marketing is just there to execute them.
Ad Monsters
JUNE 24, 2025
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate. I know most folks who hit the Croisette this year left talking about how far AI has advanced and what agentic AI will do for marketing (don’t worry, we’ll get to that too), but my biggest takeaway from Cannes was something more human.
Adweek
JUNE 26, 2025
This post was created in partnership with Nielsen For today’s most innovative companies, creators have become essential partners in both marketing strategy and brand storytelling.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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