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Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Robert Valdes to Lead Production at VCCP Amid U.S. Expansion The former FIG and Droga5 exec will launch content studio Girl&Bear in the U.S. Left to right: Brett Edgar, Robert Valdes, and Claire Young By Audrey Kemp --> VCCP has named Robert Valdes chief production officer of Girl&Bear, its in-house content studio, amid its expansion to the U.S.
As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.
Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.
As cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance. LiveRamps Travis Clinger shares why the future of marketing depends on smarter connectionsand why the time to act is now. Having now been in the ad tech industry for the life, condemnation, and resurrection of the third-party cookie, I understand why marketers may be unsure of what cues to take for their long-term strategies.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The first is philosophy, history and political drama, all woven together to explain, perhaps for the first time most people will truly understand, how quantum mechanics works (and doesn’t).
IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance, as well as addressing some of the fundamental challenges that generative AI and LLMs pose to content monetization. The two-part announcement details two key initiatives with the LLM Content Ingest API Initiative, addressing publishers concerns prompted by AI agents and large language models, as well as AI-driven search summaries that reduce pub
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. That’s effective persuasion. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy.
Key Points AI-Powered Creator Marketplaces Go Beyond Discovery These platforms use machine learning, natural language processing, and behavioral analysis to match brands with creators based on values, content, and audience intent—not just follower counts or demographics. Mid-Tier Creators Deliver Superior ROI Creators with 1,000–50,000 followers often produce 3–5X more engagement and greater authenticity, making them ideal for scalable campaigns.
Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain , if they can trust CTV middlemen , or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of resolving those concerns.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture
SUBSCRIBE In this solo episode, Michael kicks back by the river in Texas and reflects. Read More The post The One Activity That Will Fix Your ACOS in 2025 [The PPC Den Podcast] appeared first on Ad Badger.
Key Points AI-Enhanced Targeting : Modern AI influencer marketing campaigns leverage real-time analytics, sentiment analysis, and audience behavior tracking to optimize brand partnerships beyond traditional approaches Multi-Platform Integration : Top gaming influencers like MrBeast, Pokimane, and Ninja demonstrate how AI tools can enhance cross-platform storytelling and audience engagement measurement Authentic Brand Integration : AI technologies enable more natural product placements by analyzi
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Marc is joined by Molly St. Louis, co-founder of Mosaic Group Media, to explore: The effectiveness of social selling. The decline of traditional PR. The complexities of brand measurement in today’s AI-driven landscape.
Oatlys marketers dont do normal even when it comes to market research. Usually its sanitized committee-approved, consultant-scripted and delivered too late to shape real creativity. Oatly, the oat milk brand, however, is taking a different approach one thats looser, more intuitive and built to serve the people actually shaping the brand. Its less about rigid frameworks and more about staying closer to culture, listening in real time.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
WPP’s media arm WPP Media has lowered its forecast for global ad revenue growth in 2025 to 6.0 percent in its latest ‘This Year Next Year’ report, its biannual report laying out the trends impacting advertising revenues in the coming years. The revision, down from a prediction of 7.7 percent in December’s forecast, is primarily due to continued disruptions to global trade caused in large part by policies from the current US government.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Netflix Canal+, Netflix Extend Strategic Partnership to Africa The French media conglomorate is strengthening its grip on the continent Canal+ is establishing its presence in eastern and southern Africa. Canal+, Netflix By Mark Mwachiro --> A total of 24 French-speaking African countries will be able to access Netflix through their pay TV subscription services as part of a strategic distribution agreement between the st
Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium , brands are increasingly viewing the format as premium , complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from budgets beyond their usual audio advertising funds, including those earmarked for influencer marketing , for their podcasting spend.
Explaining the value of containerization in large software systems and introducing the IAB Tech Lab initiative to bring it to OpenRTB The post Unlocking Agility in OpenRTB with Containerized Environments appeared first on IAB Tech Lab.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Partner Content Commerce Unleashed: Powered by Creators, Fueled by Data Inmar’s data-first approach brings retail logic to creator strategy and campaign goals PuppySphere founder Francesca Alba and friend Ivan Piedra By Adweek Staff --> Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.
Programmatic media specialist MiQ today announced the launch of MiQ Sigma, a new AI-powered tool which it says will help unify the fragmented programmatic ecosystem. MiQ says that Sigma, which CEO and co-founder Gurman Hundal describes as “the culmination of everything we’ve built over the last 15 years”, enables advertisers to quickly draw insights and run or tweak campaigns across a range of partners, enabling them to take an “agnostic and unbiased approach” to pr
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
In Google Analytics 4 (GA4), attribution models aim to answer one of marketings most persistent questions: which channels drive results? The catch is that different models can give you different answers even when working with the same data. If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report.
Since ChatGPT’s public debut just a few years ago, generative AI has quickly gained traction as a transformative force both within advertising and beyond. Brands and agencies have embraced the technology with enthusiasm, using it to drive efficiency, reduce redundant and manual tasks, and unlock creativity. In fact, more than 90% of industry professionals say they use gen AI in their work monthly and more than 70% say they use it every week.
Introduction to Tech Lab's initiative to support publishers and brands against the impact of AI on the web The post Dude, AI ate my traffic appeared first on IAB Tech Lab.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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