Lyft Taps DoubleVerify to Vet Ad Performance and Safety
Adweek
JUNE 11, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms. ADWEEK, Lyft, and DoubleVerify By Kendra Barnett --> Rideshare giant Lyft today announced it is teaming up with brand safety adtech vendor DoubleVerify , one of the dominant players in
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