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‘We’ve all been spending a lot of time alone from the pandemic’: Why Merrell is addressing mental health in its marketing

Digiday

And Merrell used Instagram as its primary social media platform for ad spending, where its target audience engaged most with this campaign. Bernseen believes addressing mental health will likely become a hotter topic for marketers due to the pandemic. “I We have hiking trails on site. I don’t see it going away.

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Inside one media company’s strategy to monetize the Fifa World Cup

Digiday

It’s even been on the acquisition trail of late. That said, growth is the oxygen of business and there’s a lot of it to be hoovered up from recurring revenues around smaller communities on specialist topics like Mundial’s raison d’être football nostalgia. That’s why Footballco plans to get back on the acquisition trail.

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What trends to follow in programmatic advertising in 2022?NEW 

NewProgrammatic

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Currently, brands need to take really good care of the user experience while being presented with their campaigns.

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What is an Influencer, and What Can They Do For Your Marketing in 2022?

AdvertiseMint

For example, a brand working with a full-service TikTok ad agency or Instagram advertising agency for their marketing campaigns would only have to provide any preferences or requirements and give final approval after being presented with their best options – the agency can do the rest. Involve the influencer in the creative process.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Related Content: Why You Should Use Long-Tail Keywords in Your SEO Campaign. Having page-level relevance simply means that your guest post needs to topically match the page on the blog you’re going to be linking to. 7) Pick Your Guest Post Topics Carefully. Oftentimes, you as the guest post author get to pick your topic.

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The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

VideoWeek

Adalytics’ report claims that hundreds of these kinds of questionable websites have had their inventory sold through Google via its ‘Search Partner Network’, a tick box option which lets brands extend their search campaigns beyond Google’s core search product. The study found that 62.6

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100+ ChatGPT Prompts to Supercharge Your Marketing Efforts

Single Grain

It is an excellent tool for companies, marketers and copywriters that need to create large amounts of compelling and persuasive text-based content – such as articles, email campaigns, ad headlines, video scripts, product descriptions or other marketing copy – quickly. ChatGPT is an AI-powered chatbot that uses the GPT-3.5