‘We’ve all been spending a lot of time alone from the pandemic’: Why Merrell is addressing mental health in its marketing
Digiday
JUNE 8, 2022
And Merrell used Instagram as its primary social media platform for ad spending, where its target audience engaged most with this campaign. Bernseen believes addressing mental health will likely become a hotter topic for marketers due to the pandemic. “I We have hiking trails on site. I don’t see it going away.
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