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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

The DSP market exclusively was valued at $20.77 It’s important to note that this estimation does not account for the potential growth fueled by new players aiming to enter the DSP advertising arena. The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP?

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20 Best Video Ad Networks for Publishers

Brid.tv

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Let’s take a look at some of the most important features to look for. Its Display Network features over 2 million websites and apps that serve display ads. Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. Omnichannel Monetization.

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10 Best CTV Advertising Platforms for Publishers in 2022

Brid.tv

However, there is a handful of key features every good ad network should have. For example, you should probably look for an ad network that has contextual targeting features. Some other targeting tools and features to look for include device targeting, geographic targeting, and more. On top of all these features, Brid.TV

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Deep Dive into RTB Strategies and Margin Types for Maximum Impact

Smart-Hub

Since RTB technology implies automation and high personalization, this is not surprising. SmartHub's Features Have No Limits! Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. How does it work?

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How MediaMath is Helping Indian Marketers Drive Performance Through Transparency

Media Math

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. This isn’t off-the-shelf performance as we’ve historically thought of it—clicks—as we know incomplete metrics like this can be doctored by fraud and can’t be tied to true business outcomes. Unmatched transparency.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

So to help you reach a final decision, we’ve put together a quick guide to mobile ad networks, how they work, and which key features they should have. There may also be some differences in the steps involved, depending on the specific ad trading technology being used. . Choosing a network, however, is a whole different story.