Adweek

DECEMBER 12, 2022

Which is bigger news: The first tweet from Twitter's official account in nearly two months, or the official confirmation of the details on the relaunch of subscription service Twitter Blue? Starting Monday, Twitter users can subscribe to Twitter Blue for $8 per month on the web or $11 per month on iOS--presumably to account for.

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Adweek

OCTOBER 20, 2022

per-month Snapchat+ subscription option. released four new features Thursday for its $3.99-per-month Custom Story Expiration will enable Snapchat+ subscribers to set the time period when Snaps in their Stories expire, from one hour to one week.

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MNTN

MARCH 8, 2024

Inflation is a hot button topic for the economy, and “streamflation” (which is exactly what it sounds like) has subscription fees climbing. While this leads to online grumbles aplenty, people are not actually taking the steps to cancel their subscriptions. Streaming prices haven’t outstripped cable subscriptions just yet.

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Adweek

JULY 10, 2022

We are well and truly living in a subscription economy. From paywalled news to scheduled grocery orders and even monthly underwear deliveries, there is a subscription service for just about everything. The New York Times recently passed 10 million subscribers, a shining example of subscription success for publishers.

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Adweek

MAY 23, 2023

With Instagram parent Meta and Twitter both recently rolling out subscription products--where people can become verified overnight--there is no longer the need to build out online portfolios proving themselves as experts to support a claim.

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Adweek

AUGUST 24, 2022

The subscription management platform Zuora has reached an agreement to acquire Zephr, a company that provides personalized paywall software to publishers, for $44 million in an all-cash deal, Adweek has learned. The deal is expected to close in early September.

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Adweek

JUNE 16, 2022

In the beginning, premium streamers like Netflix brought a new way to watch shows and movies with an ad-free subscription model. After seeing their success, non-premium streaming companies joined the race and introduced ad-supported subscription options, giving us household names such as Hulu.

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Adweek

JUNE 29, 2022

The Snapchat+ subscription service that was spotted in testing earlier this month was official rolled out Wednesday. described Snapchat+ as "a collection of exclusive, experimental and pre-release features," and it is currently available for $3.99

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Adweek

SEPTEMBER 30, 2022

The rise of subscription media means there will always be people who want to try and find a way to watch the big sporting games somehow for free. This is an issue French broadcaster Canal+ highlights in its campaign as people stare over others' shoulders and around doors to catch the real-time action. With UEFA.

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Adweek

NOVEMBER 11, 2022

The Binge, Sony Music Entertainment's subscription-based podcast channel, is seeing early signs of success in the short few months that it's been live. The Binge releases one docuseries each month, bundled from SME's roster of podcasts, ranging from genres like true crime to entertainment.

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Adweek

SEPTEMBER 22, 2022

Twitch president Dan Clancy revealed a change to the streaming platform's subscription revenue share program that will bring the terms currently enjoyed by the roughly 10% of premium streamers more in line with the remainder of the community.

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Martech

OCTOBER 30, 2023

Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. Subscriptions will cost €9.99 The success of ad-free subscriptions could greatly influence reach and, consequently, ROI for this new service in Europe. Subscription costs. per month on the web or €12.99 per month on iOS and Android.

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AdExchanger

JUNE 1, 2023

The post Maximizing Performance With Personalized Subscription Data appeared first on AdExchanger. There’s no better way to improve customer trust – and boost brand reputation – than handling first-party data respectfully and effectively, writes Recurly CMO Theresa McEndree.

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MNTN

MARCH 14, 2024

And this year, its success continues, generating more than $14 billion in revenue for American OTT subscriptions, according to eMarketer. That’s around a fifth of all subscription revenue — the only platform to come even close to that amount is Disney, and that’s with Disney+, Hulu, and ESPN+ revenues combined.

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AdExchanger

FEBRUARY 12, 2024

Cox Media Group and Vizio are early adopters, and other CTV publishers are talking to […] The post TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet appeared first on AdExchanger. Now the DSP is opening up OpenPath to CTV inventory, Digiday reports.

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Digiday

APRIL 4, 2024

Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

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Martech Series

SEPTEMBER 30, 2022

Millennials and Gen Z lead demand for subscription gifts this holiday season. Subscription gifting is primed to soar for the holidays. Gen Z (73%) and Millennials (72%) lead the charge with the majority saying they are interested in receiving subscriptions as gifts. Why consumers love to give and receive subscriptions.

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AdExchanger

MAY 16, 2023

WaPo partnered with ActionIQ to overhaul how it markets to subscribers throughout the various stages of their subscription life cycle. The post How A CDP Helped The Washington Post Get Smart About Subscription Prospecting appeared first on AdExchanger.

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AdExchanger

JULY 12, 2022

Death By A Thousand Subscriptions News subscriptions. Entertainment subscriptions, sure. Gaming subscriptions … I can see it. But subscriptions have now taken over the economy. This year, Sweetgreen and Taco Bell started testing subscription offers, and Alaska Airlines also began testing a subscription.

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Adweek

OCTOBER 17, 2022

Discord revealed a series of updates that are coming to the messaging platform. Beginning Tuesday, a new App Directory will be available within the Discord application that will allow server administrators to browse Discord apps and quickly add them to the servers they manage. Once an app has been added to a server, the server's.

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Seth Godin

FEBRUARY 27, 2024

Every four years, give or take, I make a big but cheap ask: Consider subscribing to this blog. If you’re already a subscriber, please ask five colleagues or friends to subscribe. It’s free. You can subscribe by email by putting your email address in the little box.

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MNTN

OCTOBER 19, 2022

Streaming channels are hoping both will be a draw to viewers who are constantly evaluating their roster of subscriptions based on the content they are currently binging. Even though they’ve carved out this niche, they still see subscriptions grow in the lead-up to All Hallows’ Eve. What do Mike Myers and Nancy Meyers have in common?

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AdvertiseMint

OCTOBER 18, 2023

Would you like to learn how the TikTok subscription works? Now, the platform has introduced a TikTok subscription service for its live streaming feature, providing users with additional benefits and perks. This article will explain everything you need about TikTok’s live subscription feature.

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Exchange Wire

OCTOBER 3, 2023

In today's ExchangeWire news digest: GetGo reports a revenue increase of 300% for 2022; Meta considers introducing an ad-free subscription for EU-based users; and X collaborates with Paris Hilton to bring live shopping to the site. GetGo revenue soared in 2022 Singapore’s [.]

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MNTN

JANUARY 26, 2024

The post Ad-Supported vs. Ad-Free Subscription Sign-Ups: Who’s Winning? WWE’s Raw Jumps to Netflix in $5 Billion Deal, Ending a 30-Plus Year Run on Linear Fortune WWE and Netflix have announced a deal where the media rights to the long-running show will move to the streaming service starting in 2025. appeared first on MNTN.

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AdExchanger

MAY 2, 2023

The All-In Risk The natural state for digital media monetization isn’t 100% advertising or all subscriptions, but some The post Why Ads vs. Subscriptions Is Wrongheaded; Farm-To-Table Advertising appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

DECEMBER 20, 2022

When online grocery subscription service Misfits Market was founded in 2018, it took a page right out of the DTC advertiser’s playbook, says Holly Eagleson, VP of marketing. The post Thinking Outside The (Subscription) Box With Misfits Market appeared first on AdExchanger.

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Martech Series

AUGUST 1, 2022

Marketplace Listing Software Provides Multiple Subscription Options for Users. Gowd , an innovative subscription-sharing marketplace, is now available to users globally. The platform provides a place where users of third-party subscriptions can share their services at a monthly recurring charge.

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Marketing Tech News

SEPTEMBER 12, 2023

Contrary to prevailing trends of household subscription slashing, students can’t live without streaming services. Read more » The post Three in five students opt for ad-supported subscriptions to keep costs affordable appeared first on Marketing Tech News.

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Martech Series

FEBRUARY 22, 2023

Watch Outs is the latest addition to SaaSify’s powerful features to help ISVs retain customers by alerts on subscription expiration! SaaSify is excited to announce the launch of its Watch Outs feature to help ISVs facilitate customer retention by sending subscription expiration alerts.

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AdExchanger

OCTOBER 17, 2022

Seemingly every business and investment firm is all in on the subscription economy. But subscriptions. Continue reading » The post The Subscription Economy Shoulders Its Way Into Advertising; TV Measurement Meets Privacy appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email?

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Digiday

SEPTEMBER 12, 2023

This report is the third piece to come out of our Digiday Subscription Index, a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Read our previous report on the subscription strategies of lifestyle publishers here.

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AdExchanger

NOVEMBER 2, 2022

The New York Times’s subscription-focused strategy seems to be paying off amid a downturn in ad revenue. The Times reported 8% YoY revenue growth for Q3 2022, “with subscription revenue. Continue reading » The post The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack appeared first on AdExchanger.

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Digiday

SEPTEMBER 27, 2023

The Financial Times has launched another subscription-based mobile app product a year after the debut of FT Edit to reach readers outside of its U.K. Called the FT Digital Edition, the standalone subscription initially launched in 2020 on desktop as a digital version of the FT’s print newspaper and weekly magazine. The FT has 1.3

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Digiday

MAY 8, 2023

This report is the second piece to come out of our Digiday Subscription Index, a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Read our previous report on the subscription strategies of news publishers here.

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Digiday

MARCH 7, 2023

The Washington Post began offering a subscription bundle this week with the meditation app Headspace. The bundle will be offered to new subscribers, who have the option to pay $70 for an annual digital subscription to The Washington Post and a 12-month subscription to Headspace — an over 60% discount.

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AdExchanger

FEBRUARY 26, 2023

Angry Birds, a mobile The post Angry Birds Explodes Its Paid-For Version; Social Subscription Conniptions appeared first on AdExchanger. The Ad-Supported Bird Gets The Worm Free-to-play reigns supreme in the mobile game market.

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