Adweek

AUGUST 4, 2022

million subscribers during the second quarter, growing to over 43 million. million subscribers in Russia. million subscribers it added last quarter, but. In a down quarter for many streaming services, Paramount hasn't yet peaked. The company's flagship streaming service Paramount+ added 4.9 That's despite removing 1.2

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Adweek

NOVEMBER 8, 2022

Three years since Disney+ first launched, and a month ahead of its much-anticipated ad-supported tier, the streamer's subscriber numbers just keep soaring. million subscribers in the fiscal fourth quarter, for a total 164.2 million global subscribers, Disney said Tuesday. Disney+ added 12.1

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Adweek

JANUARY 26, 2023

NBCUniversal's flagship streaming service surpassed 20 million paid subscribers in the fourth quarter of 2022--a 5 million addition--driven by live sports, films and originals in Peacock's best quarterly result since its launch in 2020. Even a World Cup year couldn't make Peacock fly. That still didn't stop the bleeding.

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Adweek

AUGUST 3, 2023

Discovery, volume is up, but subscribers. For Warner Bros. not so much. During an earnings call today, Warner Bros. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its upfront talks, with volume up and pricing levels "consistent" with the previous year. In 2022, the company earned low- to mid-teen CPM (cost.

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CPM 219

Adweek

OCTOBER 18, 2022

million subscribers after previously shedding nearly a million in the second quarter--the streamer's biggest subscriber drop ever. million subscribers in the third quarter, handily beating its projected 1 million additions. Netflix rebounded following two poor quarters, adding 2.4

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Adweek

FEBRUARY 16, 2023

million subscribers in the fourth quarter of 2022 to climb to nearly 56 million total. Paramount+ may have finally reached its peak--peak losses, that is. The streaming service added a record 9.9 Still, the company is expecting to take a hit in its direct-to-consumer business in 2023 as it realigns its content strategy. As Paramount.

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Adweek

OCTOBER 27, 2022

After a rough second quarter, Peacock gained two million subscribers, surpassing 15 million paid users overall. The company announced the news at a third-quarter earnings call on Thursday, confirming numbers NBCUniversal CEO Jeff Shell told CNBC earlier this month.

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Adweek

JULY 19, 2022

Netflix just lost almost a million subscribers--but the number was only half of what it had expected. million global subscribers in the second quarter. While that's a loss of nearly 1 million--specifically 970,000, the streamer's biggest subscriber drop ever--it's far better than the 2 million dip the company.

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Adweek

MAY 22, 2023

The publisher, which topped 1 million subscribers across its 30 email products in December, has achieved its growth through a multifaceted strategy: one that blends traditional newsletters with five subscriber-only.

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Adweek

AUGUST 15, 2022

Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform's parent company, Paramount, has partnered with Walmart to offer the streaming service to subscribers of Walmart's membership program, Walmart+. The deal will give Walmart+ subscribers access to Paramount+'s essential tier, which costs $4.99

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AdExchanger

OCTOBER 19, 2023

Subscriber retention is trending on Netflix right now. The post Netflix’s Answer To Subscriber Churn? Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working. Fewer Ads appeared first on AdExchanger.

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Advertising 109

Adweek

NOVEMBER 2, 2022

million subscribers in the third quarter to reach 46 million, despite the removal of 1.9 Even with a quarter full of strong content, Paramount+ hasn't yet summited. The streaming service added 4.6 million customers after SkyShowtime launched in the Nordics. million adds for the flagship streaming service are slightly lower than the 4.9.

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AdExchanger

MAY 10, 2023

Disney may be growing overall revenue, but it’s losing streaming subscribers. The post Disney’s Solution To Subscriber Churn? Right now, Disney has two main priorities: content bundling and programmatic growth. Hulu And Programmatic appeared first on AdExchanger.

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AdExchanger

JANUARY 11, 2024

Netflix shared another update on subscriber numbers for its ad-supported tier, which currently stands at 23 million global users, and announced plans to introduce pause ads in the next few months. The post CES: Netflix Touts 23 Million Global Subscribers On Its AVOD Tier appeared first on AdExchanger.

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Adweek

JULY 19, 2023

million new subscribers, reaching 238.4 million paid subscribers. Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million globally. And in the U.S., Netflix added 1.17

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AdExchanger

NOVEMBER 1, 2023

The post Netflix Shares Latest AVOD Subscriber Numbers appeared first on AdExchanger. Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.

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Adweek

OCTOBER 27, 2022

The sports and culture publisher Defector Media, an employee-owned company launched by former Deadspin staff, has accrued nearly 38,000 subscribers in its first two years of business--that's partly thanks to the success of its breakout hit podcast, Normal Gossip. The publisher, which generated $3.8

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Media 233

AdExchanger

JANUARY 17, 2024

Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. Customers in the French cities of Bordeaux and Rouen […] The post Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In appeared first on AdExchanger. What’s In Store?

Cookies 109

Cookies Retail Media 109

AdExchanger

AUGUST 10, 2023

Streaming services still need new subscribers, but that alone isn’t enough to achieve profitability. The post Streaming Profitability Is More Than Just Subscriber Growth appeared first on AdExchanger. Which may explain the struggle to grow accounts and ad revenue at the same time.

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Advertising 98

AdExchanger

DECEMBER 11, 2023

Streamers Mourn Subscriber Churn appeared first on AdExchanger. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports.

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Communications Media 117

Adweek

NOVEMBER 2, 2022

Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business. The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C.,

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Adweek

APRIL 27, 2023

Days after Comcast fired NBCUniversal's Jeff Shell, the company held its first-quarter earnings call, addressing the former CEO's departure and Peacock's growing losses.

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AdExchanger

NOVEMBER 8, 2023

Discovery continues to lose subscribers to a lack of original content (for which it blames the Hollywood actors' strike). Discovery Loses Subscribers, But Hopes Advertising Fills The Gaps appeared first on AdExchanger. Warner Bros. But streaming advertising revenue, which is up 29% YOY, represents a glimmer of hope.

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Advertising 115

AdExchanger

JUNE 21, 2023

The dormant subscribers Daily Voice has reactivated so far this year are more engaged and attract higher CPMs for their impressions than its wider subscriber base. The post How Dormant Newsletter Subscribers Can Become An Unexpected Revenue Boost appeared first on AdExchanger.

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Impressions Media 103

Adweek

JUNE 24, 2022

The city-based network of free, local newsletters from Axios--Axios Local--has surpassed 1 million cumulative email subscribers across its 21 locations, according to the publisher--a key milestone for a venture that launched in December 2020. The expansion of Axios Local into new cities across the U.S.

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Media 201

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong. People know how to use email.

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MNTN

FEBRUARY 2, 2024

adults now subscribe to at least one streaming platform. The post 88% of Americans Subscribe to at Least One Streaming Service appeared first on MNTN. The world of streaming viewership has grown over the last few years, to the point where 88% of U.S.

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Marketing Advertising Media 98

AdExchanger

OCTOBER 19, 2023

The post Netflix Is Finally Getting Subscribers On Its Ad-Supported Tier appeared first on AdExchanger. Netflix's ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs to focus on the features that advertisers are demanding.

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Advertising 117

AdExchanger

NOVEMBER 8, 2023

Disney+ added nearly 7 million subscribers last quarter, and, of those, about 2 million new sign-ups were for the streamer’s year-old ad-supported tier. million subscribers. The post Disney Adds 2 Million Ad-Supported Subscribers (For A Grand Total Of 5 Million) appeared first on AdExchanger. Currently, Disney+ with ads has 5.2

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MNTN

JANUARY 11, 2024

In fact, a significant number of subscribers (25%) have axed subscriptions to at least three major streaming services in the last two years. Disney+ in particular is seeing success on that front, with almost 60% of the platform’s new subscribers opting for the more affordable ad-supported option. in November of 2023 — up from 5.1%

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AdExchanger

AUGUST 3, 2023

million global streaming subscribers this quarter, but streaming ad revenue is up 25% YOY, thanks to the merged company's new streaming service, Max. Discovery Loses Nearly 2 Million Subscribers, Pins Its Recovery On Streaming appeared first on AdExchanger. Warner Bros. Discovery lost 1.8 The post Warner Bros.

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AdExchanger

JULY 20, 2023

Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. The post Netflix Subscribers Are Up, But Advertising Remains Stagnant appeared first on AdExchanger. But advertising remains only a tiny piece of the business.

Advertising 75

Advertising 75

Digiday

JANUARY 16, 2024

TheSkimm plans to reach its goal of 1 million subscribers to its wellness newsletter, Skimm Well, by the end of 2024. The newsletter currently has 100,000 subscribers after launching six months ago. The company declined to share how many total newsletter subscribers TheSkimm has (though it had over 7 million subscribers in 2022 ).

Audience 85

Audience Media Marketing 85

Martech

MAY 1, 2023

So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? How to build your subscriber base. The natural starting point doubles as the most consequential initiative for engaging subscribers: your welcome series. A better approach to email campaigns.

eCommerce 107

eCommerce MarTech Marketing Advertising 107

MNTN

JULY 21, 2023

Netflix and Disney+—two of the newer entrants into the hybrid ad-supported streaming space—are reaping the fruits of their efforts as their subscriber counts continue to grow despite the saturation of the streaming industry. subscribers to Disney+ have opted for the ad-supported subscription tier introduced in December 2022.

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Advertising Marketing 98

AdExchanger

JULY 19, 2022

Netflix lost 970,000 subscribers in Q2 this year. Not great, but it’s better than the two million subscriber loss it was expecting. Continue reading » The post Netflix Expects To Bounce Back By Reducing Subscriber Churn With Ads appeared first on AdExchanger. To be fair, Netflix still saw 9% revenue.

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MNTN

MARCH 17, 2023

As more consumers continue to make the switch to streaming, cable and traditional pay TV providers are experiencing an increased loss of subscribers. million net video subscribers in 2022, up from a loss of 4.7 million subscribers leaving in 2022. Subscribers in 2022 appeared first on MNTN. million in 2021.

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