Adweek

AUGUST 1, 2022

Some 20,000 troops a day boarded ships bound for home. In September 1945, the U.S. armed forces commenced Operation Magic Carpet, the mass demobilization of American soldiers who'd fought in World War II. In their rucksacks, many of the men carried souvenirs like battle flags, helmets and even grenades.

Shipping 299

Shipping 299

AdExchanger

NOVEMBER 20, 2024

Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites The post Pirates Have Retaken The Ship; Happy As A Pig In AI Slop appeared first on AdExchanger. Live video threw sports broadcasts for a loop – and the losses are only just being tallied.

Shipping 98

Shipping Media Advertising 98

Martech

SEPTEMBER 23, 2024

That’s according to new research from online postage and shipping vendor Stamps.com. Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Why we care. The internet has not killed direct mail.

Shipping 120

Shipping MarTech Marketing 120

Adweek

JANUARY 2, 2025

Drawing on his 30 years of experience at DHL, Greg offers forward-looking insights into how global shipping is evolving to. In this compelling episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and commerce.

Shipping 253

Shipping 253

Adweek

MARCH 14, 2023

Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts. Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception.

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Fashion Retail Shipping Media 264

The Ad Tech Blog

JULY 17, 2022

And I’ve seen startups spending too much time on product design without shipping anything meaningful. It is all a nice story if you can’t ship something to the users. I’ve seen startups not planning and spending millions on refactors.

Shipping 259

Shipping Ad Tech 259

Adweek

MAY 1, 2024

Once seen as an enticing benefit to attract customers (and keep pace with Amazon), free shipping and returns quickly became the norm for ecommerce. In 2023, $247 billion--17.6% online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in stores. There was a cost to keeping these free, of.

Retail 261

Retail Shipping eCommerce Marketing 261

Adweek

JULY 7, 2022

Havas Media Group (HMG) has opened a business-to-business (b-to-b) advisory unit working with launch clients such as Danish shipping business Maersk, Twill, JDE Professional and ABB. The global division will be known as Havas Business and will be headquartered in the U.K.

Shipping 246

Shipping Media 246

Martech

JANUARY 10, 2025

Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details. .” The new skills available include: Order management. Guided shopping. Using natural language, customers get product recommendations from agents and check out conversationally. Appointment scheduling.

Retail 129

Retail Shipping Conversion Impressions 129

Martech

DECEMBER 4, 2024

When I contacted customer support to initiate a return, I was informed that I needed to email a product specialist for troubleshooting before receiving a free shipping label. Alternatively, I could return the item for store credit but would have to pay for return shipping myself.

eCommerce 122

eCommerce Retail Shipping Communications 122

illumin

AUGUST 27, 2024

Fast delivery drives purchases Same-day delivery continues its meteoric climb in popularity and speedy shipping will be incredibly important in late 2024. In a recent survey, almost 70% of customers said delivery time was an important factor when making online purchases and almost 25% said they look for next-day shipping options.

Retail 98

Retail Shipping eCommerce Entertainment 98

Seth Godin

AUGUST 12, 2024

When we ship average work, it’s not our fault. And when we hold back on shipping because it isn’t perfect, we’re also hiding. If it doesn’t ship, it doesn’t count. To ship it when it’s good enough (which we get to define in advance). Don’t ship junk, but ship.

Shipping 131

Shipping 131

The Ad Tech Blog

MAY 6, 2025

Now, with the AI tools, this has intensified : we are not only expecting our developers to do system design, coding, testing, shipping, and maintaining, but we expect them to do it 10x faster. The unbearable thought that one developer could be idle or have nothing to do is one of the worst nightmares a manager could have.

Shipping 130

Shipping 130

Martech

JULY 17, 2024

In terms of financial incentives, the report notes that free shipping remains the most compelling offer to drive opt-ins for marketing communications, with 70% of consumers citing it as a key motivator. For instance, 34% of consumers aged 18-24 value early access to new products, and 32% appreciate exclusive content.

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Shipping Communications Cookies Media 112

The Ad Tech Blog

NOVEMBER 9, 2022

One of the things I like about writing is you can ship something faster. I’ve never seen a one-line of code application. Yes, there are no-code tools that most non-technical people love, but they always require you to know the basics of programming. On the other hand, writing is much cheaper and has a much more profound effect.

Shipping 188

Shipping 188

Martech

AUGUST 2, 2024

At each touchpoint, there are things to be done, such as filling in shipping or billing information. Each touchpoint also shows us the emotion a customer is experiencing, such as angst if they’re looking for a shipping update, for example.

Shipping 115

Shipping MarTech Marketing Communications 115

Digiday

JANUARY 14, 2025

Now, Zepeto app users viewing virtual Walmart clothing items can use the app to log into their Walmart accounts and order physical versions of those items to be shipped directly to their doorsteps.

Shipping 91

Shipping Retail Media Marketing 91

Marketing Dive

OCTOBER 1, 2022

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections.

Shipping 101

Shipping Advertising 101

Seth Godin

APRIL 10, 2025

An honest answer to all three questions will almost aways fix the design long before it ships. The best way a client can tell if a design is coherent is for the designer to announce who it’s for, what it’s for and what the constraints are. The question is: How will we know if it is a successful design?

Shipping 86

Shipping 86

Digiday

MAY 25, 2025

The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ives design firm, with plans to ship 100 million units, according to The Wall Street Journal. The bull case for OpenAI to build an ads business just got a lot more real. But moonshots like this arent cheap.

Shipping 71

Shipping Media Marketing 71

The Ad Tech Blog

NOVEMBER 8, 2022

“ We will ship altogether when it is ready ” is usually how it goes. Your product must undergo major surgery sometimes. A refreshed UI or a new big feature touching critical parts of your app. In those situations, it is very tempting to delay production releases.

Shipping 189

Shipping 189

Martech

JANUARY 10, 2025

FWD: Your exclusive FREE SHIPPING notification. I did not leave something in a cart, ask about a $100 credit or get a free shipping offer from a friend. So, why is my inbox filled with subject lines like these? Did you forget something? RE: Your $100 credit. Your cart is waiting for you. RE: Your cart you need to see this today!

Shipping 134

Shipping Fashion Conversion Retail 134

Digiday

JANUARY 8, 2025

In 2023, advertisers and investors alike jumped ship from competitive gaming, leading to the so-called esports winter , a period in which esports organizations consolidated or pivoted to new business models in order to stay afloat.

Shipping 81

Shipping Media Marketing Advertising 81

Martech

AUGUST 8, 2024

Real-time decision making If the customer adds an outfit to their cart but hesitates, the platform triggers a real-time action, offering free shipping if they complete a purchase within the next hour.

Marketing 119

Marketing Communications Shipping Retail 119

AdvertiseMint

JANUARY 23, 2025

Sellers must meet Walmart’s established requirements, focusing on customer satisfaction and reliable shipping. Walmart looks for sellers with a strong track record of customer satisfaction and dependable shipping practices. Optimizing product listings and pricing competitively can enhance visibility and sales.

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Shipping Agency Marketing Advertising 52

Digiday

SEPTEMBER 7, 2022

On June 16, the gaming and esports energy drink company G Fuel let go seven of its talent managers, one day after five of them contacted HR to report their CEO’s use of offensive language to describe both current and former employees during a meeting.

Shipping 98

Shipping Marketing Manufacturing Conversion 98

Fuel Lines

APRIL 7, 2017

New business directors are like the rudder of a ship. .” – Mike Tyson. Be prepared to revise and change. The number one reason new business plans fail is a lack of discipline. They are responsible for keeping the process for new business moving even when the agency is busy. You are the one to maintain a focus for new business.

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Agency Shipping Media Audience 265

More About Advertising

NOVEMBER 26, 2024

… The post Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon first appeared on More About Advertising. It’s the most transparent audience targeting method for brands, as you can prove who you’re targeting and highlight what the specific action (e.g. a sale) was from that activity.

Shipping 52

Shipping Retail Media Audience 52

Seth Godin

MAY 5, 2024

Rushing pushes us to skip steps or ship junk. …but hurry. The words matter. Rushing has a built-in excuse. But hurrying acknowledges how precious this moment in time is. It honors our good fortune to be in this place, able to contribute something generous.

Shipping 131

Shipping 131

Single Grain

JANUARY 27, 2020

This is why most e-commerce retailers will try to eliminate all shipping costs by employing a flat rate shipping service in order to help keep the overall cart total down. Wherever possible, offer discounts and free shipping when retargeting. .

Retargeting 140

Retargeting Shipping Conversion Rate Conversion 140

Digiday

APRIL 9, 2025

Windstar Cruises, a luxury small-ship cruise line known for its intimate and unique itineraries, faced this exact challenge. The brands marketing efforts generated engagement impressions, clicks and quote requests but lacked a clear connection between digital advertising spend and confirmed reservations.

Shipping 59

Shipping Impressions Media Marketing 59

Martech

OCTOBER 24, 2024

A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. Marketers should keep different kinds of SMS messages in distinct buckets and be careful about sending each bucket of messages to the wrong customer segment.

Communications 129

Communications Shipping Marketing MarTech 129

Ad Monsters

APRIL 24, 2025

We wont fix this through a series of functional critiques or waiting for another API to ship. Weve sat in the meetings. Weve read the specs. And Ill say it plainly: enough is enough. We are through the looking glass. The world has changed, so an entirely new paradigm is required.

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Shipping Audience Cookies Ad Tech 108

Martech

MARCH 7, 2024

Order splitting: Ship to multiple locations One of the anticipated features in the latest release is the ability for customers to split items in their shopping cart to multiple shipping addresses during checkout. This feature enhances user satisfaction by simplifying the product search process and making it more intuitive.

Shipping 117

Shipping MarTech Marketing 117

Seth Godin

SEPTEMBER 29, 2023

There are two franchised pack-and-ship shops about equidistant from my home. One has a 4.5 rating and is reliably busy. The other has an astonishingly low 1.5 out of 5 rating. The physical plant is virtually identical, and the marketing and promo are the same. The only difference is the owner running the second shop.

Shipping 137

Shipping Marketing 137

Martech

OCTOBER 6, 2021

It might not be enough to simply include disclaimers that orders possibly could be shipped later than estimated due to supply chain delays. All of these shipping-related communications with the customer relate back to experience, and customers will flee or hang tough as a result of this experience.

Shipping 122

Shipping Communications MarTech Marketing 122

Ad Rants

AUGUST 31, 2022

If you're unfamiliar, the concept involves selling things on a website that another company creates and ships to your customers. For example, you might sell t-shirts that another business prints and ships for you. Dropshipping is a business that's all about marketing.

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Shipping Conversion Marketing 196