Adweek

JANUARY 4, 2024

Samba TV's AI is looking to give brands better ROI.

ROI 307

ROI Machine Learning Media 307

The Ad Tech Blog

AUGUST 23, 2023

The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.

ROI 242

ROI Marketing 242

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 97

ROI Marketing Finance Conversion 97

AdExchanger

MARCH 5, 2025

But theres another reason marketers find it difficult to understand their true ROI, says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency […] The post What It Means To Measure True ROI appeared first on AdExchanger.

ROI 92

ROI Agency Media Marketing 92

Martech

MARCH 26, 2025

Dig deeper: How to maximize event ROI using smart budgeting Here are nine ways to repurpose content: Post the report on a dedicated landing page. With an event-first approach, you maximize content ROI and create multiple touchpoints for your audience to engage with. Feature experts in live and on-demand webinars.

ROI 117

ROI Marketing Conversion Brand Awareness 117

Adweek

SEPTEMBER 1, 2023

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.

ROI 325

ROI Audience Media 325

Martech

APRIL 15, 2025

Dig deeper: Why ROI is undermining B2B marketing effectiveness How do I get awareness investment? Dig deeper: Why ROI is undermining B2B marketing effectiveness How do I get awareness investment? The post How to prove the value of brand marketing without sacrificing ROI appeared first on MarTech.

ROI 93

ROI Marketing Brand Awareness Conversion 93

Adweek

MARCH 22, 2023

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

ROI 318

ROI Media Marketing 318

AdExchanger

NOVEMBER 11, 2024

However, connecting the dots between an ad interaction and a conversion across […] The post Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands appeared first on AdExchanger.

ROI 97

ROI Ad Tech Conversion Audience 97

Adweek

OCTOBER 9, 2024

For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK.

ROI 313

ROI Cookies Advertising Ad Tech 313

Adweek

OCTOBER 7, 2024

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.

ROI 300

ROI Advertising eCommerce Media 300

Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

ROI 307

ROI Agency Media Advertising 307

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

ROI 278

ROI Electronics Marketing 278

Digiday

NOVEMBER 27, 2024

Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively.

ROI 84

ROI Banner Audience Media 84

Adweek

JANUARY 17, 2025

This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits.

ROI 270

ROI Audience Marketing 270

Single Grain

MAY 11, 2025

Key Takeaways CRO testing delivers measurable ROI with even modest improvements of 25% in conversion rates, generating substantial revenue without increasing traffic or marketing spend. Understanding when CRO testing delivers the highest ROI helps determine if investing in your specific situation is worth it.

ROI 52

ROI Conversion Rate A/B Testing Conversion 52

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

Single Grain

MAY 5, 2025

Key Takeaways Account-based advertising dramatically outperforms traditional approaches with companies reporting 60% higher win rates, 81% higher ROI, and 14% increased pipeline conversion rates when implementing targeted ABA strategies.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Adweek

MAY 12, 2025

The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.

ROI 296

ROI 296

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 124

Marketing SEO ROI Brand Awareness 124

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

Marketing 132

Marketing ROI MarTech Conversion 132

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right.

Advertising 128

Advertising ROI CPA Conversion 128

Exchange Wire

APRIL 2, 2025

The post The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform appeared first on ExchangeWire.com. Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years.

ROI 52

ROI Advertising 52

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 104

ROI Marketing Audience Retail 104

Adweek

OCTOBER 31, 2024

But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI. In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. There's an enormous amount of friction in our industry.

Media 290

Media ROI Marketing 290

Adweek

SEPTEMBER 14, 2022

We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible.

Conversion Rate 318

Conversion Rate ROI Conversion Marketing 318

Martech

JANUARY 9, 2025

A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Recommendations for marketers: Maximizing martech ROI Marketers face numerous challenges beyond the technology stack, but they can play a key role in maximizing martech value and ROI.

MarTech 123

MarTech ROI Communications Marketing 123

Adweek

JUNE 12, 2023

111% ROI, 33% faster speeds, 77% reduction in costs. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. Generic.

ROI 300

ROI Advertising 300

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Delays in ROI : AI pilots often fail to deliver significant ROI quickly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

ROI 122

ROI Click Through Rate Marketing MarTech 122

Martech

JULY 16, 2024

It unlocks personalized experiences, fuels growth, and maximizes ROI. Accurate customer data is a marketer’s goldmine. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution.

Marketing 112

Marketing ROI MarTech Data Management Platform 112

Martech

SEPTEMBER 24, 2024

We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate. Instead, invest in the program at the top of your ROI instead of being happy with just doing okay.

ROI 129

ROI MarTech Marketing Agency 129

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. That’s the “secret” for sustainable growth, not a fleeting sales spike.

ROI 124

ROI Finance Brand Awareness Conversion 124

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 108

Marketing ROI Finance MarTech 108