Adweek

APRIL 20, 2023

Increasingly, community-driven companies like GitLab, Strava and Vimeo are finding more opportunities with artificial intelligence to drive revenue growth, according to CMOs at the Activate Summit in San Francisco this week, hosted by cross-channel marketing platform Iterable.

Marketing 217

Marketing 217

Adweek

APRIL 9, 2023

Publishers have recently feared the impact that artificial intelligence (AI)-enabled search will have on their advertising revenue. If Google's Bard or Microsoft's Bing can answer a search query without directing a user to an article, publishers' bottom lines will suffer. billion visits to its.

Affiliates 264

Affiliates Advertising 264

Adweek

MARCH 26, 2023

The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media and marketing industries. Urgency is.

Media 259

Media Marketing 259

Martech Series

JANUARY 24, 2023

Primary Intelligence and Crayon announced an integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables. With this integration, revenue teams can instantly view the competitive intel and win/loss insights they need to win more deals.

MarTech 87

MarTech Marketing 87

Martech Series

JANUARY 4, 2023

6sense Revenue AI platform receives 65 Leader badges including a top-10 ranking for Enterprise Sales Intelligence. 6sense , the leading platform for B2B organizations generating predictable revenue, has announced that its products received 105 G2 badges in the Winter 2023 Grid Reports. Lead Intelligence Software.

Account-Based Advertising 77

Account-Based Advertising Conversion Rate Conversion MarTech 77

Martech Series

OCTOBER 20, 2022

Companies plan to deliver better customer experiences and AI-powered insights that drive more revenue for B2B companies. This partnership will enable businesses to elevate their marketing programs and drive revenue through customer-driven, personalized marketing experiences.

Marketing 85

Marketing MarTech 85

Fuel Lines

FEBRUARY 22, 2023

Artificial intelligence (AI) can make business development easier and efficient. Artificial intelligence (AI) offers a wide range of benefits across a variety of industries and applications. Overall, using AI for business development requires careful planning and implementation.

Agency 263

Agency Machine Learning ROI Media 263

Martech Series

NOVEMBER 9, 2022

CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue monitoring combined with improved date selection. In the newly updated version of Mapp Cloud, Smart Notifications work more autonomously while monitoring companies’ revenues.

eCommerce 89

eCommerce SEO MarTech Marketing 89

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens. Get comfortable being uncomfortable (to start).

Agency 246

Agency Communications Marketing Media 246

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. News and media publishers can now leverage Generative AI to Generate revenue via Admiral’s Visitor Relationship Management (VRM) platform. Intelligent messaging also leverages the site’s overall audience and content category, as well as on-page context.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . The best and most important revenue opportunity already is in your world — your customer base.

Marketing 128

Marketing Conversion ROI MarTech 128

Martech Series

NOVEMBER 9, 2022

The new platform, developed in collaboration with Celonis Labs, offers businesses the opportunity to dynamically personalize customer journeys based on real-time, end-to-end process intelligence and is the first process-context-aware solution available in the eCommerce space.

eCommerce 81

eCommerce Manufacturing Retail MarTech 81

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

MarTech 103

MarTech Audience Conversion Marketing 103

Martech Series

OCTOBER 25, 2022

PathFactory , the leading B2B Content Intelligence Platform, is pleased to announce that seasoned product leader, Venk Chandran, is joining its senior leadership team as Chief Product Officer. Connecting how content drives revenue is extremely relevant for customers and a key component driving durable growth.”

MarTech 84

MarTech Marketing 84

Ad Tech Daily

MARCH 3, 2023

LoopMe Achieves 55% Growth Year-on-Year, Surpassing $150 Million in Revenue in the last 12 months, Hires Lisa Coffey as Chief Revenue Officer LONDON & NEW YORK — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on the heels of significant revenue growth (..)

Ad Tech 78

Ad Tech Advertising Media 78

Exchange Wire

FEBRUARY 2, 2023

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO) and Andy Sophocli [.]

Advertising 52

Advertising 52

Digiday

SEPTEMBER 14, 2023

Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up rapidly declining print revenues.

Ad Tech 77

Ad Tech Agency Media Advertising 77

Martech Series

OCTOBER 14, 2022

NeuroID, a leader in digital behavior and behavioral analytics, announced that identity industry veteran, Kathleen Waid , has been named Chief Revenue Officer. Kathleen’s extensive background within the industry and building world-class revenue generating teams is paramount to our strategy of growth.”

MarTech 86

MarTech Marketing 86

Martech Series

NOVEMBER 16, 2022

Aki Technologies, an Inmar Intelligence company, announced its intent to mark its most-awarded year with the relaunch of its Ads for Good program. Marketing Technology News: The Impact of Artificial Intelligence on Maximizing the Effectiveness of Influencer Marketing. After raising an initial seed round of $3.75

Retail 91

Retail MarTech Impressions Advertising 91

Martech Series

MARCH 7, 2023

Frederic Lamoulie Joins Assertive Yield as SVP, Sales and Business Development, EMEA Assertive Yield , a leading provider of revenue & yield optimization solutions for digital publishers and SSPs, today announced the hire of Frederic Lamoulie as SVP, Sales & Business Development EMEA.

ROI 70

ROI MarTech Marketing Media 70

Digiday

OCTOBER 25, 2023

Related Insights Marketing on Platforms How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue Read More According to Insider Intelligence , global digital advertising spend will top $600 billion this year in a marketplace led by a triopoly of Alphabet, Meta and Amazon. revenue this year. revenue this year.

Media 88

Media Advertising Marketing 88

Martech Series

JUNE 14, 2022

Register today to learn how modern sales tech is empowering revenue teams to be insight-driven. Introhive , the fastest growing AI-powered customer intelligence solution, will be hosting a webinar at 8:00 a.m. ” McPartlin will share how modern sales tech is empowering revenue teams to be insight-driven. .”

MarTech 79

MarTech Marketing 79

Digiday

JANUARY 1, 2024

Surprisingly, GroupM’s president of business intelligence Kate Scott-Dawkins revised her estimate of retail media spend downward in her December forecast, to $119.4 of global retail media ad revenue in 2024, they will be among the slowest growing,” wrote Scott-Dawkins in her forecast, predicting 38% growth in Brazil, 24.5%

Retail 75

Retail Media Agency Marketing 75

Martech Series

DECEMBER 28, 2022

The Company promotes Sener to drive revenue growth and develop both Corporate and Go-to-Market Strategies. Chatmeter , the leader in reputation management and brand intelligence for multi-location enterprises, today announced the promotion of Cynthia Sener from Chief Revenue Officer to President, Go-to-Market.

Marketing 87

Marketing ROI MarTech Conversion 87

Martech Series

AUGUST 17, 2022

BeyondTrust, the leader in intelligent identity and access security, announced it has been named to Inc. for our revenue growth, driven by our focus on addressing the most urgent cybersecurity challenges faced by our customers.”. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent.

MarTech 92

MarTech Marketing 92

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech

AUGUST 9, 2022

With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey. Humans using data for better CX. Processing.Please wait. Why we care.

Conversion 93

Conversion MarTech Marketing 93

VideoWeek

JULY 19, 2023

The ‘unified’ element is key – Mediabrands says the solution aims to unify audiences, measurement, optimisation, and intelligence across disparate retail media partners. “This complexity is amplified for brands that also sell their products through these retailers.

Retail 98

Retail Media Audience Agency 98

Martech Series

DECEMBER 22, 2022

ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, has earned 29 No. 1 rankings in Buyer Intent Data, Sales Intelligence, Market Intelligence, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Email Verification, Data Quality, and 21 other categories.

Conversion 100

Conversion MarTech Marketing 100

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. This leads to missed sales opportunities and lost revenue.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech Series

SEPTEMBER 26, 2022

Keypoint Intelligence reviews print buyers’ purchasing trends, including their marketing budgets, most common applications of print in their marketing efforts, run lengths and trends, customization and omnichannel interests, and purchasing trends including offline vs online buying in this in-depth report.

MarTech 82

MarTech Marketing 82

Exchange Wire

FEBRUARY 22, 2024

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced significant company growth and global executive promotions. The post LoopMe Generates Double-Digit Revenue Growth & Expands UK Leadership Team appeared first on ExchangeWire.com.

Advertising 45

Advertising Ad Tech 45

Martech Series

JANUARY 12, 2023

Jscrambler , a leader in client-side web security, has been named a winner in the 2023 BIG Innovation Awards, presented by the Business Intelligence Group. With Webpage Integrity, organizations can proactively defend their revenue, reputation, and the customer experience.”.

MarTech 95

MarTech Marketing 95

Exchange Wire

JANUARY 23, 2024

Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [.]

64

64

Martech

MARCH 15, 2022

What if you could 10x your best leads, accelerate revenue opportunities and scale your Sales team easily? ” Register today for “Disrupt the Funnel and Scale Revenue Teams with Artificial Intelligence,” presented by Conversica.

Conversion 97

Conversion MarTech Marketing 97

Martech

JANUARY 29, 2024

The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. billion, up from $2.3

MarTech 100

MarTech 100