Adweek

NOVEMBER 16, 2023

One of the hottest marketing topics right now is retail media. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.

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Retail Media Marketing Advertising 231

Clearcode

JANUARY 21, 2024

For the past couple of years, the dominant theme has been retail media. But despite some trends that were simply full of hype and no substance, like blockchain in AdTech, the enthusiasm surrounding retail media is backed by some very promising opportunities that are already being realized. appeared first on Clearcode.

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Retail Media Advertising MarTech 83

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

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Retail Media eCommerce GDPR 104

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

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Retail Media eCommerce ROI 99

Exchange Wire

MARCH 19, 2024

Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products. The new Retail [.]

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Retail Media Ad Server 64

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. The guidelines will be open for public comment through October 13. Why we care.

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Retail Media Cookies GDPR 115

AdExchanger

MARCH 30, 2023

American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation. The post What’s Actually Going On Behind Retail Media Network Walls? appeared first on AdExchanger.

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Retail Media 109

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. Shoppers and retailers eye generative AI. Why we care.

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Retail Media Ad Inventory MarTech 88

Adweek

DECEMBER 6, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

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Retail Media Marketing Advertising 197

VideoWeek

FEBRUARY 1, 2024

UK grocery retailer Co-op is launching a retail media network, Co-op Media Network, the company has announced. Co-op describes its new offering as the UK’s first convenience store retail media network, distinguishing its offering from others in the grocery space like Tesco, Sainsbury’s, and Lidl.

Retail 52

Retail Media eCommerce ROI 52

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

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Retail Media Brand Awareness Ad Space 59

Digiday

MARCH 27, 2024

The rapid growth of the retail media space has continued apace this year. Some marketers are testing more retail media networks and betting on said networks as Google crumbles Chrome’s third-party cookie and first-party data becomes that much more valuable. Continue reading this article on digiday.com.

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Retail Media Cookies Marketing 74

Digiday

MARCH 28, 2024

Retail media networks are increasingly taking a page out of major media players’ playbook, hosting upfront-style pitches to advertisers, looking to locking in ad dollars sooner rather than later. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Retail Media Advertising Marketing 68

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Dig deeper: Best Buy rolls out Best Buy Ads. Third-party measurement. In your inbox. Why we care.

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Retail Media Viewability Ad network 108

Exchange Wire

MARCH 14, 2024

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. The post The Rise of Retail Media Networks appeared first on ExchangeWire.com. What are some of the opportunities and challenges surrounding this $100bn space?

Retail 59

Retail Media Ad Tech Audience 59

AdExchanger

SEPTEMBER 8, 2022

Smartify Media launched in 2020 as a digital out-of-home platform to allow small businesses in Boston to share real-time updates with customers during the pandemic. The post Smartify Media Is Building A Retail Media Network For Bodegas appeared first on AdExchanger.

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Retail Media 97

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

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Retail Media eCommerce Audience 59

Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. You wake up and there’s another retail media network.

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Retail Media Advertising Cookies 84

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

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Retail Media ROI Impressions 93

Advendio

MARCH 28, 2023

ADvendio , the leading retail media omnichannel advertising solution, will showcase its technology that enables retailers to build, manage and optimise their Retail Media Networks at the Retail Technology Show , taking place on 26 & 27 April at London’s Olympia.

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Retail Media Advertising 69

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs.

Retail 93

Retail Media ROI MarTech 93

AdExchanger

JULY 14, 2022

Continue reading » The post DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network appeared first on AdExchanger. But that news apparently landed with a thud. The Department of Justice is poised to move.

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Retail Media Ad Exchange Education 112

Digiday

DECEMBER 6, 2023

The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. That’s not to say there will be an endless number of retail media networks in the near future. and approximately 80 globally with more to come.

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Retail Media Marketing Ad network 80

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. Marriott’s network will get a test run in the U.S.

Retail 85

Retail Media Ad Inventory Ad Space 85

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 86

Retail Media eCommerce Food 86

Exchange Wire

DECEMBER 7, 2023

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024”, surveying over 400 advertisers and agency [.]

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Retail Media Advertising Agency 97

Basis

OCTOBER 26, 2022

Much of this phenomenon is thanks to the growth of retail media, or advertising within retailer websites and apps. Due to the growth—or more aptly, explosion—of retail media, many advertisers find themselves wondering: how can I effectively embrace this new(er) channel? Retail media is booming.

Retail 84

Retail Media Advertising Retargeting 84

Adweek

MAY 1, 2024

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. The partnership marks KPM's second DSP partnership since last fall, and ushers in a new focus on commerce media for Yahoo.

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Demand Side Platform Audience Advertising Retail 312

Adweek

APRIL 25, 2024

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.

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Ad Inventory Electronics Retail Media 275

AdExchanger

JUNE 15, 2022

Just don’t call Marriott’s new platform a retail media network (RMN). “I I wouldn’t put us in that category,” said Elizabeth Donovan, global director and head of ad revenue for the Marriott Media Network, as the new business is called.

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Retail Media Advertising 98

Digiday

NOVEMBER 7, 2023

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series.

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Retail Media Marketing 81

Ad Tech Daily

MARCH 27, 2023

The network unifies the fragmented retail media landscape and brings massive scale, robust measurement, convenience of execution and data transparency.

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Ad network Retail Media Ad Tech 62

Martech Series

JUNE 8, 2022

Pacvue today announced that it has partnered with Albertsons Media Collective, the retail media arm for Albertsons Companies, to expand access to on-site advertising. Retail Media Network, powered by the CitrusAd open API which connects Pacvue to the Albertsons Cos. online media. online media.

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Retail Media eCommerce Advertising 80

Advendio

APRIL 4, 2023

Therefore, to improve profits, an increasing number of supermarket chains now establish retail media networks – and brands are loving it. Global retail media spend is expected to be 121.88 Source: Statista But what exactly is retail media? What is Retail Media?

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Retail Media Real Estate Retargeting 68

AdExchanger

SEPTEMBER 14, 2022

Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. Although people tend to think of retail advertising from the perspective of grocery store chains and major CPG brands (Walmart, Target, Kroger and the brands they carry), these days the “retail media” category includes a host of new.

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Retail Media Advertising 104

Exchange Wire

JUNE 14, 2022

Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, and out-of-home (OOH) ad tech leader Broadsign announced a new partnership designed to enhance Cartology’s retail media network (RMN). The collaboration makes it easy for Cartology to schedule, manage, [.].

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Retail Media Ad Tech 59

Marketing Dive

JANUARY 31, 2023

While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

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Retail Media Marketing 74