Adweek

DECEMBER 12, 2023

The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek.

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Healthcare Finance Media 291

Adweek

JANUARY 12, 2024

In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate enthusiasts. Reaching nearly 30 million unique visitors in December, it has since set itself a new goal for this.

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Audience Media 287

Adweek

DECEMBER 8, 2023

Google's release of large language model Gemini this week has publishers troubled about its potential to further impact revenue dynamics in an industry already grappling with volatility.

Ad Tech 293

Ad Tech 293

Adweek

OCTOBER 18, 2023

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United States, according to the CDC. But since.

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Advertising 320

Adweek

MARCH 13, 2024

A decrease in search traffic for publishers.

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Media 363

Adweek

JANUARY 30, 2024

OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Now, the @.

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Adweek

MARCH 11, 2024

G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed.

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Media Advertising 261

Adweek

JANUARY 3, 2024

The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality data are in the spotlight as AI firms eye up lucrative deals to elevate their large language models and capabilities.

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Media 275

Adweek

SEPTEMBER 29, 2023

Publishers can now opt out of having their data used to train Google's AI models such as Bard. Top line While crawlers like Googlebot continue to index publisher websites in Google's search results, the tech giant's new tool, Google-Extended, offers publishers the option to opt out of their data being scraped for the training of.

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Ad Monsters

APRIL 18, 2024

April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? Here are five things publishers should be doing to shore up their finances. Here are five things publishers should be doing to shore up their finances.

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Ad Ops Finance Ad Server Impressions 111

Adweek

DECEMBER 6, 2023

Media company Bustle Digital Group (BDG), home to a portfolio of lifestyle publishers including Nylon, Bustle and Fatherly, is on pace to generate between $136 million and $144 million in revenue this year, according to three people familiar with its commercial health. The revenue range represents a 10% to 15% decline from 2022, when the.

Media 285

Media Advertising 285

Adweek

MARCH 12, 2024

Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could.

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Ad Space Marketing Ad Tech Media 198

Adweek

NOVEMBER 13, 2023

Driven by the uncertainty surrounding generative AI, news publishers have begun the complex process of drafting licensing agreements that would, in exchange for payment, grant AI firms access to their content.

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Adweek

APRIL 9, 2023

Publishers have recently feared the impact that artificial intelligence (AI)-enabled search will have on their advertising revenue. If Google's Bard or Microsoft's Bing can answer a search query without directing a user to an article, publishers' bottom lines will suffer. billion visits to its.

Affiliates 280

Affiliates Advertising 280

Adweek

AUGUST 31, 2023

New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue.

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Video Ads Advertising Marketing 321

Adweek

JUNE 29, 2023

Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media buys from brands and increase the revenue of participating publishers.

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Finance Advertising Media 232

Adweek

JUNE 20, 2023

Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo's Multicultural Content Amplifier (MCA) Program to drive more media spend toward diverse-owned publishers, beginning members of the Black Owned Media Equity & Sustainability Institute (Bomesi).

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Media Advertising 214

Adweek

MAY 11, 2023

Microsoft introduced another way for publishers to monetize artificial intelligence this week. And, despite being early days on the buzzy new tech, it's had a lukewarm response from publishers.

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Digiday

APRIL 8, 2024

01 Introduction Publishers are placing their bets on both traditional and alternative revenue streams in 2024 — even after a tumultuous 2023, when publishers’ revenues turned out to be less lucrative than expected and the media industry saw a seemingly endless cycle of layoffs.

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Media Advertising 86

Adweek

MARCH 26, 2023

The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media and marketing industries.

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Media Marketing 269

Adweek

SEPTEMBER 18, 2023

The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday, part of a larger bid from the company to capitalize on the growing wave of American interest in the sport by connecting domestic advertisers and European clubs to U.S. The new seven-person studio, consisting of four audio and video.

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Advertising Marketing 310

Adweek

FEBRUARY 14, 2023

The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher. Caruso begins the role Tuesday.

Media 257

Media 257

Adweek

NOVEMBER 2, 2022

There's an elephant in the publishing room: third-party cookies. From October 18-19 leaders and executives from the top media and publishing companies gathered virtually to discuss how they plan to.

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Cookies Media 211

Seth Godin

FEBRUARY 12, 2024

Sooner or later, we benefit from being well-published. Publishing has nothing to do with printing. It’s Bill Graham ‘publishing’ the Grateful Dead on stage at the Fillmore. Just because something succeeds doesn’t mean it’s well-published, but well-published work has a better chance to succeed.

Audience 105

Audience Marketing 105

Digiday

APRIL 7, 2024

During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. A highlight of Digiday’s summit events is the challenge board, to which attendees post the top obstacles their businesses face at the moment.

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Finance Cookies Media Marketing 78

AdExchanger

MARCH 3, 2024

Google has invited players from across the ecosystem to test the Sandbox and its privacy-preserving APIs […] The post Privacy Sandbox’s Latency Issues Will Cost Publishers appeared first on AdExchanger. Sounds idealistic – because it is.

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Cookies Advertising CPM Viewability 138

Digiday

APRIL 11, 2024

Snapchat’s recent staffing shake up has left publishers puzzled. As a result, key contacts at the platform have gone silent or become slower to respond to publishers, and replacements haven’t provided much clarity — yet. In February alone, Snap laid off 10% (530 employees) of its overall, global workforce.

Media 90

Media Marketing 90

PubMatic

APRIL 17, 2024

Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences. We are seeing a new programmatic advertising ecosystem emerge in real time.

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Header Bidding Cookies SEO Audience 84

AdExchanger

FEBRUARY 14, 2024

Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to growth in the fourth quarter with healthy margins, an increase in traffic and better ad pricing, which led to a 9% YOY increase in digital revenue to $284 million.

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Adweek

DECEMBER 14, 2023

These overdue payments.

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Affiliates Media Marketing eCommerce 243

Digiday

APRIL 16, 2024

TikTok is testing a way for publishers to attach links to organic videos, according to three publishers. However, it remains to be seen how much traffic TikTok can actually drive for publishers. However, it remains to be seen how much traffic TikTok can actually drive for publishers.

Media 88

Media Marketing 88

AdExchanger

APRIL 9, 2024

Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites. The post YouTube’s Affiliate Play; The Publisher Value Prop appeared first on AdExchanger. YouTube is expanding its affiliate and shopping monetization products.

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Affiliates Advertising Marketing 100

Martech

MARCH 1, 2024

The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden. These services adapt and evolve in partnership with those same publishers. The claims.

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Ad Tech Cookies Media MarTech 99

Oko

APRIL 11, 2024

The Google Publisher Console is an excellent tool used by publishers serving ads through Google Ad Manager (GAM), that enables you to check ad-unit implementations and diagnose delivery issues. In this two-part blog post, we explain how to enable and use this powerful tool.

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AdExchanger

OCTOBER 31, 2023

It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could ignore TTD’s lower bids if they choose to. But, knowing how publishers have been rolling over for the past few years, I think they’ll blink first. Still, it’s worth asking how we got here.

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Header Bidding 117

AdExchanger

APRIL 16, 2024

It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue.

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Ad Tech Media 109

AdExchanger

APRIL 14, 2024

Last Friday, the FTC finalized an order forbidding Outlogic, formerly X-mode, from sharing or selling location data that […] The post The FTC Targets Another Location Targeter; Publishers Snap To It appeared first on AdExchanger.

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