publications tag path-to-purchase 
Digiday
APRIL 24, 2023
“Sustainability” is one of the latest buzzwords in ad tech with it driving many of the public talking points on the contemporary conferences circuit as marketers attempt to define themselves as purpose-driven. And it’s one that will test the fortitude of those with responsibilities for revenues on the sell-side of the industry.
Clearcode
SEPTEMBER 7, 2022
Good Publicity. A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). It is an issue that needs action and one that is top of mind for consumers, brands, media agencies, and investors. Key Points. Consumer Trust. Cost Savings. Job satisfaction.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
TechCrunch Ads
JUNE 17, 2022
Today, precision fermentation is innovating the alternative protein industry as food tech startups find the best methods for brewing eggs, dairy, meat and seafood in bioreactors that taste like “the real thing” — and are priced similarly. Full TechCrunch+ articles are only available to members. Have a happy Juneteenth! Walter Thompson.
InMobi
JULY 11, 2019
They found that consumers, on average, were asking pointed, critical questions very early on in their purchase decision, and then branching out from there. Rarely will someone take a straightforward path from discovery to download to use. This is where good analytics and tagging comes into play.
VideoWeek
AUGUST 19, 2022
TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. And Catalog Listing Ads, available in the US, lead users to in-app product catalogues without the need for video assets.
Single Grain
MARCH 28, 2022
Put simply, conversions are your north star, and all the other metrics are paths leading to it: Unfortunately, most people tend to lose sight of conversions as a content marketing metric due to the complexity of the customer journey. And was the blog post a critical element that pushed them to ultimately purchase the product?
Single Grain
JULY 21, 2021
Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google also modifies its advertising platform, not to penalize its users but to empower them. Google wants you to spend more on their ad network because, let's face it, that's how they make money. Book My Free Google Ads Consultation.
Expert insights. Personalized for you.
46 
Let's personalize your content