Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? One of the main privacy considerations of Topics is to exclude sensitive topics so they can’t be used for ad targeting.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

VideoWeek

JUNE 16, 2023

Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products).

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

FEBRUARY 23, 2024

BuzzFeed CEO Jonah Peretti said the changes will make BuzzFeed “more profitable, more nimble, and more innovative” New York Times Plans Generative AI Ad Tool The New York Times is building new ad targeting solutions based on generative AI, which it plans to release later this year, Axios reported this week.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Digiday

OCTOBER 10, 2022

The New York Times’ in-house data science team built the publication’s own contextual classifications of content for ad targeting, which include the emotional tenor of a story, the topics of articles readers view and the motivations audiences feel after reading an article. Reach , a U.K.-based

Machine Learning 65

Machine Learning Audience Ad Targeting Media 65

Single Grain

JANUARY 10, 2024

They include phrases like “fast-acting” and “visible results in weeks” in the product description, blog posts, and meta tags. ” PPC : Display ads targeting skincare enthusiasts with messages like “Discover Eco-Friendly Beauty” linking to educational content.

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

JUNE 25, 2021

5) The Development of New Ad Technologies. Google, among others, has been hard at work creating new ad targeting options that provide relevant ads without needing to track users on an individual basis. 6) Reducing the Number of CAPTCHAs.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

VideoWeek

JANUARY 27, 2023

” Disney+ to Get Hulu’s Targeting, Signs Up Alternative Currencies Disney Advertising plans to roll out Hulu’s ad targeting capabilities to Disney+, the company revealed at its annual Tech and Data Showcase on Wednesday. We believe this is a critical step in moving the industry towards a green future.”

Ad Tech 59

Ad Tech Media Ad Server Agency 59