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6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store

Single Grain

Several e-commerce store owners overlook the negative impact of adding extra costs, such as shipping, tax and other fees, at checkout. When your customers have already invested their time in curating the products they want, you simply don’t want to tangle them up with an incomprehensible checkout process. Add Exit-Intent Pop-Ups.

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10 Easy Tips to Make Your Holiday Marketing Campaigns a Success

Single Grain

Set Up all Your Holiday Marketing Automations. But you’re a business owner, so you probably don’t have the time to keep sending one-off emails this holiday season, which is exactly why setting up your marketing automations is key to the success of your campaigns. These emails should be automated so they send immediately after sign-up.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

An unmoderated study is cheaper to run, easier to set up and allows you to test multiple users simultaneously, but it does not allow a business to ask any follow-up questions after reviewing the initial data. A chatbot can also be programmed to follow up any help with a survey to get customer feedback. Moderated UX Testing.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Pop-up Ads As the name suggests, these ads pop up on a screen and include a call-to-action. The CTA varies, depending on the online advertising goal; they can either compel users to sign up for a service or newsletter, learn about a product or brand, or purchase products.

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10 Direct Response Marketing Examples

AdvertiseMint

Like getting people to buy, sign up for your email, or call right away. They might buy now or sign up on the spot. You can follow up after. Compelling offer – Come up with an offer your audience can’t refuse! “Sign Up Here” or “Buy Now” No confusion. Sounds like magic, right?

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Distribution Channels: What They Are, Types, & Examples

AdvertiseMint

Effective e-commerce involves dedicated digital marketing efforts, including: SEO to drive organic site traffic Pay-per-click advertising Marketing emails and retargeting Omnichannel retailers invest heavily in localized inventory and fast shipping to deliver a premium customer experience. Source: marketing91.com Source: marketing91.com

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

If you struggle to come up with relevant and interesting material, want new ways to repurpose your curated content, or want to learn how different types of content target different parts of the funnel, this blog post is key to creating an effective content marketing strategy. For example, they offer: Free shipping.

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