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Performance Marketing vs Brand Marketing: How to Balance the Two on Mobile

InMobi

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another.

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Google’s Privacy Sandbox: What you need to know

Martech

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals.

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What Impact Will a Cookieless Future Have on Digital Marketing?

AdvertiseMint

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. A massive blow for advertisers and marketers!

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Mobile Monday: Advertising Opportunities, Apple vs. Google on Privacy, and Digital Ad Spending on Mobile

Ad Colony

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! The Advertising Experience. No one wants anyone to know — especially Nana! —

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The Power of Influencer Marketing Instagram

AdvertiseMint

Do you want to know how influencer marketing Instagram works? Instagram allows influencers to connect with their audiences personally, and businesses tap into this dynamic for their marketing campaigns. Influencer marketing can be a smart solution if you want to run an ad campaign on Instagram. Why Instagram?

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How to set up and measure CTV ad campaigns

Martech

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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What is Connected TV? CTV Advertising Explained

MNTN

In other words, it’s how mostly everyone watches television nowadays. Connected TV has changed pretty much every aspect of what it means to watch TV—from how we engage with content (hello binge viewing), to when we watch (on-demand to fit our schedules). Smart TVs vs. Connected TVs. Streaming TV vs. Connected TV.