Digiday

SEPTEMBER 30, 2022

We’re still in performance marketing, but we’re exploring and testing across all the platforms.”. According to Pathmatics ad tracking data, so far this year, Quay has spent $2.7 “I’ve been in retail for over 30 years, and while it hasn’t gone completely back to traditional advertising, the funnel is alive again.

Advertising 64

Advertising Marketing Retail Affiliates 64

Digiday

OCTOBER 25, 2022

But as a brand “in a category where most other brands have significantly larger marketing spends and more resources,” leveraging an unpaid, organic social media channel is worth exploring, per DiAntonio. million spent in 2021, according to Pathmatics. Kantar figures do not include social and digital spend as Pathmatics figures do.).

Media 64

Media Marketing Advertising Audience 64

Digiday

SEPTEMBER 22, 2022

For example, she mentioned Penguin is also exploring other platforms such as Roblox. Penguin didn’t disclose the terms of its new TikTok deal or how much it spends on the platform, but data from the ad-tracker Pathmatics found that the publishing house spent $1.4 million in 2021 during the same period, according to Pathmatics.).

Impressions 76

Impressions Food Media Conversion 76

Digiday

SEPTEMBER 20, 2022

With the US Open activation, “this is our first fully interactive digital world we’ve built” and Grey Goose is looking to “continue exploring Web3 capabilities in the months and years to come,” Azqueta said. According to Pathmatics data, Grey Goose spent a little over $4.1

Marketing 75

Marketing Brand Awareness Fashion Communications 75

Digiday

SEPTEMBER 8, 2022

To further amplify these efforts, we are exploring unique ways such as this influencer campaign to highlight the value and importance of not only purchasing and preparing healthy food, but gathering around the dinner table with loved ones,” said Melissa Crowe, ButcherBox’s vp of marketing. In 2021, the company spent $10.7

Food 61

Food Affiliates Brand Awareness Entertainment 61

Digiday

AUGUST 30, 2022

According to Pathmatics data, Paycom spent over $5.3 The relatability she brings to Paycom’s ads makes her the perfect person to explore how its technology is right for employees and their employers alike, Ballard said. million so far this year on advertising efforts.

Audience 66

Audience Media Marketing Advertising 66

Digiday

JULY 21, 2022

Per Pathmatics data, the company has spent $10,800 so far this year on advertising, $24,900 on advertising in 2021 and $101,500 on advertising in 2020. Fresh Sends is also looking to explore ways to meet customers in-person with marketing and advertising tactics going forward to diversify its marketing approach.

Pop-Up 53

Pop-Up Advertising Marketing Agency 53