Media Briefing: How CRO Gillian White is leading Capital B into expansion mode
Digiday
FEBRUARY 22, 2023
By its fifth year, the goal is to make all revenue streams — grants, advertising, memberships, merchandise and events — equal contributors, she added. And then over time, that pie [will] get more diverse, just as it would be for any other organization,” said White. So it’s just more of a holistic picture of all of those things.
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