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Media Briefing: How CRO Gillian White is leading Capital B into expansion mode

Digiday

By its fifth year, the goal is to make all revenue streams — grants, advertising, memberships, merchandise and events — equal contributors, she added. And then over time, that pie [will] get more diverse, just as it would be for any other organization,” said White. So it’s just more of a holistic picture of all of those things.

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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

The basic tier, without Showtime content, will also rise $1 per month to $5.99. AOP Calls for More Agency and Advertisers Engagement Around IP Theft UK publisher association the AOP this week issued a follow up to its open letter earlier in the year calling out theft of publisher data by verification platforms.

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Future of TV Briefing: A Q&A with NBCUniversal’s chief data officer John Lee

Digiday

“After a challenging first half, we believe we’re on a path to reaccelerate growth,” Netflix said in a letter to shareholders published on Oct. Even the company’s subscriber base in the U.S. and Canada grew for the first time this year. The key details: 223.1 million subscribers, up 5% year over year $7.9 and Canada.

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The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. The joint letter warned that the model was likely to be copied by other companies.

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

On an earnings call following the results, the company revealed that its average revenue per user (ARPU) was higher on the ad-supported tier than its basic ad-free plan – and in the US, higher than the standard plan. Read more on VideoWeek. ITVX Reaches One Billion Streams ITVX has hit one billion streams, ITV announced this week.

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How to Create CTAs that Actually Cause Action

Single Grain

Calls to action are the final stage in your sales letter, ad, blog post or landing page. Get membership” could relate to anything. This re-wording achieved a whopping 213.16% increase in CTRs : All four examples above expound upon the basic practice that a CTA should highlight the benefit. that resonate with them.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

In addition, Amazon keeps their email template consistent and regularly sends out cart abandonment reminders, product recommendations or membership upgrades for Prime: Amazon is not afraid to send a lot of emails. Amazon Basics: Why You Need Automatic and Manual Campaigns. which products a customer orders frequently.