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Maximize Your In-App Ad Monetization in 2021

InMobi

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

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Q&A with Pangle: eCommerce Demand Brings Extra Holiday Cheer and Revenue

Digital Turbine

But for app publishers, it’s a critical time of the year that requires preparation and strategy. Some eCommerce advertisers will run ads with a coupon code to incentivize conversions within the ad itself. In 2021, Pangle’s LATAM’s revenue saw an 8x jump on Black Friday alone. Ads diversity matters!

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The Power of Two

Digital Turbine

While the in-app purchase volume continues to grow alongside overall growth in the smartphone market, we also see US smartphone in-app purchase spending trends increasing at a slowing rate. . Consumers holding onto their dollars means apps can no longer rely on IAP alone to stay afloat. . Doubling Down on Ad Optimization .

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InMobi Joins Google's Bidding Program as Ad Source

InMobi

In the last couple of years, the mobile advertising industry has witnessed publishers embracing in-app bidding over traditional ad waterfalls. Adding to this momentum, we are pleased to announce that InMobi is now available as an ad source with bidding on Google. We currently support banners, interstitial and video ads.

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. Why not cash in on the trend by adding video ads to your ad stack in 2022? Let’s take a look at some of the best video ad networks for 2022.

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Linear TV Advertising: Is It Still Worth Your Time?

Brid.tv

How to Get Started With OTT and CTV Monetization Launch an OTT or CTV App With Brid.TV. This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021.

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The App Developer’s Holiday Checklist

Digital Turbine

The holidays are here, and 2022 is winding down — now’s the time to wrap your app and prepare for the increase in holiday spend. App developers like you are hard at work lining up in-app events to capture the seasonal spirit and advertisers have plans to capture eyes and hearts before year’s end. Diversify Your Demand.