Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 24 appeared first on MarTech. That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here. Processing.

MarTech 125

MarTech Communications SEO Conversion 125

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. The post AI-powered martech releases and news: November 21 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 113

MarTech Retail Manufacturing Conversion 113

Martech Series

JUNE 20, 2025

Marketing technology (Martech) has become indispensable to modern corporate operations. Despite its importance, Martech is generally the first to be sacrificed when companies confront budgetary limitations. Traditionally, Martech has been assessed using efficiency-based measures like software utilization and cost reductions.

MarTech 88

MarTech Marketing ROI Conversion Rate 88

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 118

MarTech ROI Marketing 118

Martech Series

JUNE 23, 2025

Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight: _ Marketing and Marketing Tech Quote-of-the-Week! Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality.

MarTech 99

MarTech Affiliates Marketing Audience 99

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( Processing.

MarTech 118

MarTech Food Machine Learning SEO 118

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech. Embracing agentic AI with Christopher Penn, chief data scientist, TrustInsights.ai

MarTech 99

MarTech A/B Testing Retail ROI 99

Martech

JULY 8, 2025

Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why conversion rates aren’t improving and every marketing blog you read assumes you have a team of martech specialists at your disposal. ” The best martech decisions aren’t about having the most sophisticated setup.

MarTech 60

MarTech A/B Testing Conversion Rate Conversion 60

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

Advertising 135

Advertising Non-Profit MarTech SEO 135

Martech

JULY 17, 2024

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “We’ve got a connector framework through which we integrate with the Salesforces and the Adobes of the world,” Moran confirmed, “because they’re the big martech vendors in the space, right?

Machine Learning 144

Machine Learning MarTech Food Agency 144

Martech

AUGUST 15, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post IAB Tech Lab expands Multi-State Privacy Agreement appeared first on MarTech. The list of states covered had comprised California, Virginia, Utah, Colorado, and Connecticut, a list now significantly expanded. Processing.

MarTech 129

MarTech Agency Advertising Marketing 129

Martech

AUGUST 5, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Federal judge rules Google violated antitrust law appeared first on MarTech. Google faces another DOJ trial over its adtech business, starting September 9. Are you getting the most from your stack? Processing.

MarTech 125

MarTech Advertising Marketing 125

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. The post Google rolls out new features for Local Service Ads appeared first on MarTech. Are you getting the most from your stack? Processing.

MarTech 130

MarTech Advertising Marketing 130

Martech

NOVEMBER 1, 2024

Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. appeared first on MarTech. Dig deeper: It’s time to re-think our rejection of third-party cookies Email: Business email address Sign me up! Processing.

Cookies 123

Cookies Conversion MarTech Advertising 123

Martech

AUGUST 5, 2024

Martech practitioners will certainly help with such campaigns. If you were a martech practitioner at an apparel company, how would you optimize your product images and pages to show up in such image search results? The possibility of product placement highlights the importance of having a martech strategy. Processing.

SEO 128

SEO MarTech Entertainment Marketing 128

Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.

Marketing 127

Marketing Conversion MarTech Brand Awareness 127

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. I hear so many stories about how martech stacks are too complex, unintegrated, and underutilized. It’s hard to keep up!

Marketing 136

Marketing eCommerce MarTech Education 136

Martech

AUGUST 12, 2024

Product Discovery It’s no secret that the MarTech landscape contains a huge number of products. I’m currently working through a fascinating exercise within a specific martech category. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The recent MartechMap shows some 14,000. Processing.

MarTech 136

MarTech Marketing Audience Communications 136

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Want to ask your own question of MarTechBot? Give it a try.

Marketing 121

Marketing Conversion Rate MarTech Communications 121

Martech

DECEMBER 2, 2024

Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. The big challenge for the technology remains improving its accuracy and proving that to consumers. Email: Business email address Sign me up!

SEO 140

SEO Marketing ROI MarTech 140

Martech

AUGUST 27, 2024

The post Google adds generative AI insights, shopping ad campaign goals appeared first on MarTech. Google’s new tools may help businesses stay agile and make smarter, data-driven decisions. Email: Business email address Sign me up! Processing.

Retail 130

Retail MarTech Advertising Marketing 130

Martech

JUNE 25, 2025

In this episode of Conversations with MarTech, we sit down with Lisa Cole, an award-winning marketing leader and four-time CMO who’s currently at the helm as CMO of marketing managed services firm 2X. Dig deeper: More Conversations with MarTech Episode highlights 0:52: Meet Lisa Cole, CMO of 2X. Email: See terms.

Marketing 84

Marketing Conversion MarTech 84

Martech

OCTOBER 25, 2024

However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Dig deeper: Weighing the pros and cons of out-of-the-box martech 4. The post A marketer’s guide to implementing generative AI appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 136

MarTech Communications Marketing Media 136

Martech

SEPTEMBER 3, 2024

The post Google Analytics 4 introduces benchmarking data appeared first on MarTech. This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context. Email: Business email address Sign me up! Processing.

MarTech 125

MarTech Advertising Marketing 125

Martech

JULY 23, 2024

“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech.

MarTech 123

MarTech eCommerce Marketing Audience 123

Martech

AUGUST 7, 2024

The post Google phasing out Smart Campaigns in favor of Performance Max appeared first on MarTech. Google plans to provide more information about the transition in the coming months. Email: Business email address Sign me up! Processing.

Machine Learning 129

Machine Learning MarTech Advertising Marketing 129

Martech

JULY 25, 2024

Take our brief 2024 MarTech Replacement Survey For example, while scarcity can drive sales, creating false scarcity is deceptive and can erode trust — often leading to negative repercussions that are impossible to track. The post How behavioral economics can be the marketer’s secret weapon appeared first on MarTech. Processing.

MarTech 127

MarTech Audience Marketing Conversion 127

Martech

OCTOBER 8, 2024

The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Dig deeper: Pipeline360 on “branded demand” Email: Business email address Sign me up! Processing.

Marketing 144

Marketing Display Advertising MarTech Media 144

Martech

MARCH 3, 2025

Dig deeper: Download MarTech’s identity resolution buyer’s guide (registration required) 2. As part of the buying process for an identity resolution platform, marketers must ask vendors important questions about data onboarding and privacy, identity graph, martech and adtech integration, and customer support.

Marketing 121

Marketing Machine Learning MarTech Cookies 121

Martech

OCTOBER 9, 2024

The post Google blasts DOJ’s ‘radical’ proposed breakup plan appeared first on MarTech. As the antitrust battle rages on, Google is framing the DOJ’s approach as overreaching and potentially harmful to multiple stakeholders in the tech ecosystem.

MarTech 125

MarTech Advertising Marketing 125

Martech

NOVEMBER 18, 2024

The post TikTok launches AI video generation tool for marketers appeared first on MarTech. This could help businesses of all sizes compete better. Email: Business email address Sign me up! Processing.

Marketing 127

Marketing MarTech Audience Advertising 127

Martech

SEPTEMBER 26, 2024

Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy VisiCalc’s spreadsheets made PCs essential for business, but AI lacks an equivalent killer app. The post Why AI’s agents and commodification are good news for marketers appeared first on MarTech. Email: Business email address Sign me up! Processing.

Marketing 130

Marketing ROI MarTech Impressions 130

Martech

JULY 9, 2025

The post Ripping up the rulebook: Marketing’s new frontier appeared first on MarTech.

MarTech 72

MarTech Conversion Marketing 72

Martech

SEPTEMBER 26, 2024

That was the topic discussed by marketing leaders at the keynote for Day 2 of The MarTech Conference. The post Overcoming workplace politics: A marketer’s guide to cross-functional partnerships appeared first on MarTech. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?

Communications 109

Communications MarTech Marketing Conversion 109

Martech

OCTOBER 7, 2024

The post Google rolls out new AI-organized search results, AI Overview links appeared first on MarTech. Plus, AI has been added to countless areas of Google Search and other products. Email: Business email address Sign me up! Processing.

Retail 127

Retail MarTech Marketing 127

Martech

JULY 18, 2024

Complexity and variety of martech solutions We’ve all seen diagrams demonstrating the sheer number of martech solutions available today. The post How marketers can break free from decision fatigue appeared first on MarTech. Overwhelming is an understatement. Each tool has its own features, integrations and learning curves.

Marketing 119

Marketing MarTech Communications Conversion 119