Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 118

MarTech ROI Marketing 118

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 24 appeared first on MarTech. That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here. Processing.

MarTech 122

MarTech Communications SEO Conversion 122

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. The post AI-powered martech releases and news: November 21 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 110

MarTech Retail Manufacturing Conversion 110

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( Processing.

MarTech 114

MarTech Food Machine Learning SEO 114

Martech

MARCH 31, 2025

If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Dig deeper: AI is poised to disrupt the world of martech vendors and users The AI rush has also led to an explosion of hastily developed or poorly conceived martech tools.

MarTech 91

MarTech ROI Marketing 91

Martech

APRIL 24, 2025

Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences. The post AI-powered martech releases and news: April 24 appeared first on MarTech. people use it much more than we expected.

MarTech 104

MarTech Conversion Entertainment Marketing 104

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Dig deeper: The impact of martech on company value The people problem no one wants to talk about Your martech certification numbers look great on paper. Reality looks different. Everyone has the badges.

MarTech 110

MarTech Finance Conversion Rate Conversion 110

Martech

APRIL 17, 2025

Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. The post AI-powered martech news and releases: April 17 appeared first on MarTech. At least its for a good cause: Using you to make money for corporations. Email: Business email address Sign me up!

MarTech 102

MarTech Conversion eCommerce Audience 102

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech. Embracing agentic AI with Christopher Penn, chief data scientist, TrustInsights.ai

MarTech 91

MarTech A/B Testing Retail ROI 91

Martech

MAY 7, 2025

Martech is in an unprecedented state of flux. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. Processing.

MarTech 72

MarTech Marketing 72

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

Advertising 132

Advertising Non-Profit MarTech SEO 132

Martech

JULY 17, 2024

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “We’ve got a connector framework through which we integrate with the Salesforces and the Adobes of the world,” Moran confirmed, “because they’re the big martech vendors in the space, right?

Machine Learning 144

Machine Learning MarTech Food Agency 144

Martech

OCTOBER 1, 2024

In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences. I did not excerpt those screenshots below, and I found it notable that this may deter less-technical martech users. Natural language prompting for customer data management.

Marketing 117

Marketing MarTech Agency Banner 117

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. 12:29: AI features in martech applications. 14:00: How to think about the governance of AI in your organization. Processing.

Machine Learning 129

Machine Learning Marketing MarTech 129

Martech

AUGUST 15, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post IAB Tech Lab expands Multi-State Privacy Agreement appeared first on MarTech. The list of states covered had comprised California, Virginia, Utah, Colorado, and Connecticut, a list now significantly expanded. Processing.

MarTech 125

MarTech Agency Advertising Marketing 125

Martech

AUGUST 5, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Federal judge rules Google violated antitrust law appeared first on MarTech. Google faces another DOJ trial over its adtech business, starting September 9. Are you getting the most from your stack? Processing.

MarTech 121

MarTech Advertising Marketing 121

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. The post Google rolls out new features for Local Service Ads appeared first on MarTech. Are you getting the most from your stack? Processing.

MarTech 127

MarTech Advertising Marketing 127

Martech

NOVEMBER 1, 2024

Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. appeared first on MarTech. Dig deeper: It’s time to re-think our rejection of third-party cookies Email: Business email address Sign me up! Processing.

Cookies 119

Cookies Conversion MarTech Advertising 119

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 114

Conversion Rate MarTech Conversion Marketing 114

Martech

AUGUST 5, 2024

Martech practitioners will certainly help with such campaigns. If you were a martech practitioner at an apparel company, how would you optimize your product images and pages to show up in such image search results? The possibility of product placement highlights the importance of having a martech strategy. Processing.

SEO 124

SEO MarTech Entertainment Marketing 124

Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.

Marketing 123

Marketing Conversion MarTech Brand Awareness 123

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. I hear so many stories about how martech stacks are too complex, unintegrated, and underutilized. It’s hard to keep up!

Marketing 134

Marketing eCommerce MarTech Education 134

Martech

AUGUST 12, 2024

Product Discovery It’s no secret that the MarTech landscape contains a huge number of products. I’m currently working through a fascinating exercise within a specific martech category. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The recent MartechMap shows some 14,000. Processing.

MarTech 134

MarTech Marketing Audience Communications 134

Martech

DECEMBER 2, 2024

Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. The big challenge for the technology remains improving its accuracy and proving that to consumers. Email: Business email address Sign me up!

SEO 138

SEO Marketing ROI MarTech 138

Martech

AUGUST 27, 2024

The post Google adds generative AI insights, shopping ad campaign goals appeared first on MarTech. Google’s new tools may help businesses stay agile and make smarter, data-driven decisions. Email: Business email address Sign me up! Processing.

Retail 127

Retail MarTech Advertising Marketing 127

Martech

OCTOBER 25, 2024

However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Dig deeper: Weighing the pros and cons of out-of-the-box martech 4. The post A marketer’s guide to implementing generative AI appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 134

MarTech Communications Marketing Media 134

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Want to ask your own question of MarTechBot? Give it a try.

Marketing 116

Marketing Conversion Rate MarTech Communications 116

Martech

SEPTEMBER 3, 2024

The post Google Analytics 4 introduces benchmarking data appeared first on MarTech. This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context. Email: Business email address Sign me up! Processing.

MarTech 122

MarTech Advertising Marketing 122

Martech

JULY 23, 2024

“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech.

MarTech 120

MarTech eCommerce Marketing Audience 120

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. The post Essential KPIs to measure generative AI’s success in marketing appeared first on MarTech.

Marketing 128

Marketing ROI MarTech Conversion 128

Martech

AUGUST 7, 2024

The post Google phasing out Smart Campaigns in favor of Performance Max appeared first on MarTech. Google plans to provide more information about the transition in the coming months. Email: Business email address Sign me up! Processing.

Machine Learning 125

Machine Learning MarTech Advertising Marketing 125

Martech

JULY 25, 2024

Take our brief 2024 MarTech Replacement Survey For example, while scarcity can drive sales, creating false scarcity is deceptive and can erode trust — often leading to negative repercussions that are impossible to track. The post How behavioral economics can be the marketer’s secret weapon appeared first on MarTech. Processing.

MarTech 123

MarTech Audience Marketing Conversion 123

Martech

OCTOBER 8, 2024

The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Dig deeper: Pipeline360 on “branded demand” Email: Business email address Sign me up! Processing.

Marketing 144

Marketing Display Advertising MarTech Media 144

Martech

MARCH 17, 2025

The expanding martech landscape Martech stacks have exploded over the years. Many companies are now auditing and reducing their martech stack instead of expanding it. Dig deeper: The smart way to handle overlaps in your martech stack 2. Every marketing leader needs to watch this challenge closely.

Marketing 107

Marketing MarTech ROI Media 107

Martech

MAY 13, 2025

In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. ” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.

Marketing 118

Marketing ROI MarTech Conversion 118

Martech

MARCH 3, 2025

Dig deeper: Download MarTech’s identity resolution buyer’s guide (registration required) 2. As part of the buying process for an identity resolution platform, marketers must ask vendors important questions about data onboarding and privacy, identity graph, martech and adtech integration, and customer support.

Marketing 118

Marketing Machine Learning MarTech Cookies 118