Basis

MAY 1, 2024

Every two years, US political campaigns descend upon the advertising landscape, feasting on inventory and bringing with them a host of challenges for nonpolitical advertisers—challenges that only seem to intensify with each election cycle. Inventory Considerations This year’s political ad spend is forecast to land between $10.2

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Basis

OCTOBER 6, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Digital Media Insights in Political Marketing—2022 Elections Edition [:06]. Read on to learn more about the trends and factors shaping this year’s political advertising landscape. Welcome to Scout!

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Adweek

JUNE 23, 2023

After a career that started in political polling and included stops at the White House and Microsoft, Penn now oversees marketing holding company Stagwell. CANNES, France--Mark Penn is taking a victory lap. He learned Wednesday the company has cracked the Fortune 1000.

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Adweek

JANUARY 24, 2023

As marketers scramble to chart their course ahead for yet another uncertain year, Margaret Jobling isn't fixated on obstacles like inflation or political uncertainty. Instead she's laser-focused on the things she can influence, including making sure the value of the marketing function is well and truly seen.

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AdExchanger

MARCH 28, 2024

The US ad market is set to grow this year. And when you add political campaigns and international […] The post Streaming, Politics Star In Magna 2024 US Ad Forecast appeared first on AdExchanger. If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news.

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Ad Monsters

APRIL 23, 2024

However, these updates have the power to elevate these partnerships. “We’ve been accessing that inventory through various methods, whether PMP, PGD, or open market,” Roodman explained. This new capability enables political advertisers to reach potential voters effectively and at the right time.

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Adweek

FEBRUARY 22, 2023

As much as it is a scientific, technological or political problem, climate change is a communications problem--as celebrated broadcast journalist and natural historian David Attenborough has said. And when it comes to business and culture, marketers are the some of most highly trained and influential forces of communication.

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Ad Monsters

APRIL 2, 2024

Some, but not all, of that increase will be due to spending on political ads. Moreover, not all that growth will result from political ads, although that will increase to $15 billion this election season. “My excluding political advertising, and for the full year 2024 I expect 5.6% ex-political growth.

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Adweek

DECEMBER 5, 2022

political advertising, advertising revenue grew by 6.5% market fared better than the global market this year, with 7.1% Excluding U.S. in 2022, according to WPP media investment arm GroupM's 2022 year-end "This Year Next Year" forecast. growth and $305 billion in revenue. In fact,

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Adweek

NOVEMBER 3, 2022

LISBON--Marketers can expect a bumpy ride for at least the next year, as global political turmoil and a potential recession squeezes ad budgets and depresses the advertising economy, according to Martin Sorrell.

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Digiday

APRIL 21, 2024

The Guardian US is making a concerted effort to win some of the political advertising dollars being spent during this election cycle. operation have considered political ads only on a case-by-case basis, according to a company spokesperson, and in the U.S., Until now, The Guardian US and its U.K. Until now, The Guardian US and its U.K.

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Marketing Dive

DECEMBER 16, 2022

The FIFA World Cup, which ends Sunday, has proven challenging for sponsors as the event finds itself surrounded by controversy.

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Digiday

MARCH 28, 2024

What’s even more encouraging is the forecasts raised their growth estimates independent of what’s expected to be the biggest political ad windfall in history. Independent media analyst Brian Wieser has increased his expectations (also ex-political) from 5.2% Finally, Forrester released its 2024 forecast two weeks ago, citing 6.6%

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Digiday

APRIL 8, 2024

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year. At the same time, it’s an election year in a fraught political climate that can make brand safety concerns more top of mind for marketers as they consider influencers now.

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Digiday

APRIL 18, 2024

At least that’s the case according to agency execs, who say B2B marketers are more willing to take a page out of B2C marketers’ playbook over the last year, showing up in consumer-facing spaces like TikTok and streaming ads with emotive and sometimes humorous spots. Today’s marketing landscape is more fragmented than ever.

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Martech

JANUARY 16, 2024

The impact of this is unlikely to be limited to political marketing. The spread of political misinformation will erode trust on other topics as well. Google is requiring political ads using significant AI content to have warning labels like: “This image does not depict real events.” A recent U.K.

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Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. Led by a presidential race at the top of the ticket, the election is forecast to generate a record $12 billion in political ad spend, including $9 billion on down-ballot races. Between its effectiveness and its efficiency, nothing else can even compete.

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Basis

FEBRUARY 8, 2024

Political Advertising and Convergent TV in 2024 Then, of course, there’s the other story that’s shaping the convergent TV landscape in 2024: political advertising. Basis data shows that political programmatic CTV spend grew by 67% from 2020 to 2022, and strong growth is forecast for this year’s election cycle as well.

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Martech Series

NOVEMBER 1, 2022

Study suggests that political advertisers allocate 10-20% of their investment to ad-supported streaming with the remaining investment to traditional TV. Effectv released a new research study highlighting the importance of streaming advertising for political advertisers as a complement to traditional TV. Not for Political Advertisers”.

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Digiday

MARCH 14, 2024

Historically, we have seen an uptick in brands looking to engage with news [and] political oriented content during election years. Brand suitability and the increased polarization of the political landscape are key factors at play here,” said Hilary Ross Shafer, vp of podcast and YouTube influencer at audio agency Veritone One.

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Digiday

APRIL 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. CTV ads made up almost half of direct spending for 2022 political marketers, contributing to the decline in social advertising share over the past elections.

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AdExchanger

OCTOBER 12, 2022

The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle. Almost all marketers love CTV for the granular audience buying it supports, but CTV wouldn’t have the political clout it has today if not for the media’s roots in legacy television.

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OpenX

JANUARY 16, 2024

Today’s political landscape is passionate, divided, and vocal, and some SSPs have stopped taking political dollars — but with a well-developed creative review tool and a sophisticated supply-side targeting strategy, publishers don’t have to miss out on this valuable ad spend. billion during the 2022 midterm elections.

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Digiday

NOVEMBER 23, 2023

This story was first published by Digiday sibling WorkLife Talking about politics at work was once taboo, but now it’s commonplace. Some 60% of workers say they’ve talked politics with colleagues in the past year, a recent survey from Glassdoor found. It comes amid ongoing world conflicts and with an upcoming U.S.

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Digiday

OCTOBER 26, 2023

As political advertising ramps up during the 2024 election cycle, ad-tech firms hope to make money on connected TV as campaigns increasingly look beyond linear channels. Earlier this week, Comscore and The Trade Desk debuted new audience segments for political advertisers to help campaigns reach viewers across CTV platforms.

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Digiday

APRIL 15, 2024

has ever come to a federal law that manages to straddle the line between politics and policy. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. WTF is the APRA?

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Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. Luckily, political advertiser have long been comfortable with uncertainty.

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Exchange Wire

MARCH 26, 2024

On today’s news digest: The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend Under the Digital Markets Act (DMA), the European Commission (EC) has [.]

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Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. This year, refining holiday marketing campaigns to meet the moment is critical. Simply having diversity in marketing and advertising can result in significant positive reactions.

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Basis

DECEMBER 1, 2023

The 2024 US election cycle is poised to be quite the ride for political advertisers. Amidst these complexities and record-setting election ad spend—projected at a whopping $12 billion —political advertisers must have the latest strategies and insights to plan and execute winning campaigns. billion in spending during the 2024 cycle.

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Digiday

APRIL 21, 2024

politics, climate denialism, health care and brand-specific content. “We Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Sensitive categories include AI-generated content and misinformation related to U.S. Continue reading this article on digiday.com.

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Digital Remedy

OCTOBER 19, 2022

Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. Learn more about the benefits podcasts offer to political advertisers. Listeners Trust Their Favorite Podcast Hosts.

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Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. To begin with, the political and advertising landscapes are each reeling in their own ways from the ongoing pandemic, inflation, and Russia’s invasion of Ukraine.

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VideoWeek

JANUARY 2, 2024

The firm has reportedly outsourced ad sales to JumpCrew, a US marketing startup, to target SMEs, which X said it has “underplayed for a long time.” And with the US election cycle this year, X is looking to bring in $100 million from political advertising in 2024, according to CEO Linda Yaccarino.

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MNTN

JULY 8, 2022

With the 2022 midterms fast approaching, many political advertisers are looking to expand the ways they reach prospective voters. One of the channels that has seen the largest rise in interest is Connected TV, which reached $750 million in political ad spend during 2020. The post Political CTV Ad-Spend Will Reach $1.48

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Digiday

DECEMBER 7, 2023

presidential election boosts political spending. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. 2024 will be a major year for advertising as the U.S. Media agencies also anticipate other key drivers to fuel the ad economy, including retail media, digital, sports and connected TV.

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