Single Grain

JUNE 1, 2025

Key Takeaways AI transforms paid advertising through multiple technologies, including machine learning, natural language processing, computer vision, and predictive analytics that work together to analyze data, recognize patterns, and automate decisions across your advertising ecosystem.

ROI

VideoWeek

JUNE 12, 2025

In fact, with video ad spend rising by 24.5 And as these new formats reinvent what a CTV ad can look like, the same transformations are happening behind the scenes. Innovative data strategies As a dynamic, data-centric channel, CTV is also transforming how we can target and measure ad campaigns.

Machine Learning

Monetize More

MAY 7, 2025

Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month. Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

Header Bidding

illumin

APRIL 16, 2025

By tapping into advanced data analytics and machine learning, it delivers content and messages that are truly tailored to each individual. Consider using display or video ads that show a Day in the Life of a Student or TikTok or Meta ads that show Cool things they dont tell you about studying at XYZ.

Education

MNTN

JULY 7, 2025

OTT (over-the-top) advertising delivers video ads via the internet—no cable bundles, no satellite dishes, just premium content streamed directly to viewers on smart TVs, mobile apps, and other connected devices. Types of OTT Ads OTT advertising comes with options. Apply Sequential Messaging : Don’t just drop a one-off ad.

Advertising

MNTN

MARCH 10, 2025

They may have seen video ad campaigns, social media posts, offline ads, or any other marketing messages that resonated with them enough to convince them to learn more about your brand. Creative-as-a-Subscription : Scalable ad production keeps your messaging fresh and aligned with each funnel stage.

Pop-Up

Exchange Wire

JULY 23, 2025

EX.CO, the machine learning video technology platform powering successful video strategies for the world’s leading media groups, today announced the launch of a powerful new agentic AI taxonomy feature, now live across Ziff Davis properties. This breakthrough solution enables publishers [.]

Machine Learning

Basis

FEBRUARY 28, 2025

Key updates include added controls for guiding AI in campaigns, enhanced search reporting, and new segmentation options for asset group reporting. THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight.

Social Advertising

MNTN

MARCH 7, 2025

When launching video ad campaigns or writing social media posts for the top of your funnel, for example, you can slip in some language that might move a person from awareness to consideration. Creative-as-a-Subscription : Scale your video ad production effortlessly with fresh, high-quality creative.

Marketing

VideoWeek

MARCH 14, 2025

Publicis Sapient Announces New Partnership with AWS Publicis’ digital transformation arm Publicis Sapient has announced a five year “global strategic collaboration agreement” with Amazon Web Services (AWS), which will see it use AWS’s AI and machine learning technologies to assist clients in their digital transformation.

Food

VideoWeek

NOVEMBER 1, 2024

The Week in Tech Vibe Launches AI Tools for SMB Advertisers on CTV Vibe, a streaming TV ad platform for small and medium-sized businesses (SMBs), has launched a suite of AI-driven products for SMBs.

Retail

illumin

APRIL 22, 2025

Use More Energy-Efficient Ad Formats Some ad formats consume more energy than others. For instance, video ads , particularly those that auto-play, can drain energy more than static display ads. Measure and Offset Your Carbon Footprint The first step toward reducing emissions is knowing your impact.

Advertising

Adweek

JANUARY 31, 2023

When genealogy website Storied needed content for a series of online video ads, the company decided to tap a state-of-the-art creative partner: research group OpenAI's ChatGPT text generator.

Machine Learning

Ad Tech Daily

JULY 25, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, today announced the next generation of its platform to allow TV and OTT companies to script, produce, and customize videos […].

Machine Learning

AdExchanger

DECEMBER 7, 2023

The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic.

Video Ads

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. As a result, youll find it easier to create more compelling video ads that maximize engagement rates.

Machine Learning

The Ad Tech Blog

JUNE 17, 2024

This can involve changing the visuals, experimenting with different ad formats, and using dynamic content. By doing so, marketers can capture the audience’s attention and prevent ad fatigue. For example, if you have been using static images in your ads, consider switching to video ads or carousel ads.

CPC

PubMatic

SEPTEMBER 23, 2024

This year’s focus was on how we can use Generative AI and Machine Learning to solve business problems, and enable others to be more effective and productive It was great to see that 36% of the projects incorporated AI and ML. Tools to empower publishers to optimize and monetize their inventory, boosting ad value and revenue.

Machine Learning

PubMatic

OCTOBER 23, 2023

During the hackathon, our teams engaged in the conceptualization and execution of innovative solutions including: Improving the serving of ads on CTV/OTT channels. Increasing the yield of online video ads. Software optimizations to scale the delivery of ad impressions on the PubMatic platform.

Header Bidding

Martech

AUGUST 25, 2022

Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. So the advice we have here is not to overthink video ads.

Machine Learning

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Trend #3: Video Ads and PPC. In 2019, 78% of people watched videos online every week.

Machine Learning

Single Grain

DECEMBER 18, 2019

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. How to Produce Paid Facebook Video Ads for Mobile Like a Pro. 8 Tips for Successful Mobile Video Advertising.

Machine Learning

Ad Monsters

SEPTEMBER 14, 2022

Yakira Young: diDNA’s new video solution uses an enhanced custom rules engine with updates that have the power to increase publisher revenue significantly. Deke Hooper: Our video rules engine now uses key video-specific metrics to optimize performance for video ads. What are some of these updates?

Machine Learning

VideoWeek

JUNE 13, 2023

In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech

VideoWeek

MAY 9, 2023

This technology has brought about a significant shift in the way content is created and delivered to consumers, notably in creative, content, and TV/video ad production. Creative It is no secret that the creative process, especially video, has been historically time-consuming and expensive.

Machine Learning

Martech

JUNE 13, 2024

Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI).

Marketing

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Schiele’s team sees success with video ads and carousel ads on LinkedIn.

Media

illumin

DECEMBER 1, 2023

Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases.

Advertising

MNTN

JUNE 3, 2022

Reimagine the Ad Experience – With easy access to streaming content, consumers are deciding when, where and how to watch their favorite content and expect excellence at every point. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

Marketing

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads

Playwire

AUGUST 5, 2024

AI and Machine Learning Are Game-Changers : New technology is impacting everything from CPM pricing to real-time decision-making. It behooves most publishers to partner with specialized ad tech providers to leverage these advanced tools most effectively.

Ad Tech

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Semantic search. Importance.

Advertising

Martech Series

JULY 5, 2022

A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. They’ve pivoted to video, harnessed data and experimentation, and perfected their targeting parameters – ultimately delivering more relevant and personalized experiences.

MarTech

Single Grain

JANUARY 31, 2020

Related Content: How to Produce Paid Facebook Video Ads for Mobile Like a Pro. Top Features of Acquisio: PPC advertisers can use updated Google Ads benchmarks on Acquisio to determine whether or not their PPC performance is good relative to other industry competitors. The tool is suitable for both beginners and PPC experts.

Media

InMobi

SEPTEMBER 10, 2018

The Soirée Ad Lib hosted Sudeep Bansal , AVP - Marketing, Swiggy, Arunava Chatterjee , Associate Director, Head - Performance Marketing and Customer Growth, Myntra and Venkatesh Kamath , Associate Director, Flipkart, and the session was moderated by Nikhil Parachure , Growth Consultant at Measur-ed. Video is King!

Machine Learning

Digiday

MARCH 9, 2023

These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.

Machine Learning

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. ” Meta Shutters Instant Articles.

Video Ads