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EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

Exchange Wire

EX.CO, the machine-learning video platform trusted by the worlds leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and [.] The post EX.CO

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Amazon Advertising Trends for 2025

AdvertiseMint

Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences. Video advertising will rise in prominence, driven by its engaging format and the popularity of streaming platforms.

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What is dynamic ad insertion (DAI)?

AdvertiseMint

DAI is revolutionizing the ad industry, its benefits, and its applications. Key Takeaways Dynamic Ad Insertion (DAI) delivers personalized video ads in real-time. This innovative approach not only enhances viewer engagement but also boosts the return on investment for advertisers.

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AI-powered martech news and releases: July 25

Martech

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning.

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2025 Programmatic Advertising Trends to Know

Basis

Trend #4: Leveraging AI to Maximize Programmatic Video In 2025, programmatic non-video ad spending is projected to reach $65.21 Programmatic video ad spending, on the other hand, will surpass $110 billion, accounting for nearly 75% of new programmatic ad dollars from 2024 through 2026. billion in the US.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. For instance, video ads , particularly those that auto-play, can drain energy more than static display ads. Measure and Offset Your Carbon Footprint: The first step toward reducing emissions is knowing your impact.

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CTV Ad Playbook: High-Converting Streaming Campaigns

Single Grain

Key Highlights: CTV ad spending is projected to reach $33.35 Interactive CTV ads drive 3.5x higher engagement than standard video ads. Frequency capping at 2-3 weekly exposures maximizes brand recall while preventing ad fatigue. billion in 2025, a 15.8% year-over-year increase. Here are ways to use this technology.