Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Balancing the trifecta Mastering the balance of ROAS, brand safety and brand suitability requires advanced technology.

Media 127

Media Advertising Conversion Rate Machine Learning 127

Basis

DECEMBER 20, 2024

How Advertisers Can Harness AI While Navigating its Risks Though AI has long been a cornerstone of the digital advertising world, powering programmatic capabilities and allowing for machine learning-driven optimizations, generative AI tools offer new and exciting opportunities for industry professionals.

Machine Learning 96

Machine Learning Agency Advertising Media 96

Martech

OCTOBER 21, 2021

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. Native social analytics integration. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads. make an appointment).

Machine Learning 115

Machine Learning Marketing Conversion SEO 115

Single Grain

JANUARY 31, 2020

Get access to tools for social advertising and implement effective, streamlined campaigns on Facebook with minimal effort, thanks to prescriptive workflows and suggestions that align your business goals with other advertising campaigns online. The tool is suitable for both beginners and PPC experts.

Media 127

Media Marketing Machine Learning SEO 127

Martech Series

OCTOBER 18, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. customers an advancement in creative optimization capabilities with AI and machine learning for digital advertising.

Machine Learning 75

Machine Learning Social Advertising MarTech Advertising 75

Martech

MARCH 30, 2023

Thus, emails, SMS messages, mobile app push notifications, website landing pages and social advertising can be hyper-targeted. AI-based machine learning algorithms help you glean audience insights, turning formerly static audience segments into more dynamic ones. CJO was built for multi-channel communication.

Marketing 122

Marketing Machine Learning Communications Audience 122

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122