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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 117
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How AI and ML bridge the attribution disconnect across marketing channels

Martech

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. Processing.

Marketing 124
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What Does Retail Media Have in Store for 2025?

Ad Monsters

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 102
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Where to deploy AI for maximum martech impact

Martech

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Predictive AI and machine learning will help identify the best audiences and optimize your segmentation.

MarTech 128
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How AI is winning digital shoppers through personalization

Martech

The digital retail landscape is undergoing a fundamental shift. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions. Every click, scroll, hover and abandonment becomes a data point for machine learning systems. Geographical location.

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AI-powered martech releases and news: July 11

Martech

Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue.

MarTech 105
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Why Retail Media is Booming: How First-Party Data is Changing the Game for Media Buying Agencies

Advendio

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. What’s driving the Retail Media Boom? What’s driving the Retail Media Boom? Retail Media!

Retail 52