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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 115
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What Does Retail Media Have in Store for 2025?

Ad Monsters

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 102
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Machine Learning Leader, Moloco, Announces Expansion of Flagship Retail Media Platform to Southeast Asia

Martech Series

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia.

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The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers

AdExchanger

The online adult retailer Adam and Eve is tapping into machine learning to help. The post The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers appeared first on AdExchanger. Finding new customers is hard work.

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How AI and ML bridge the attribution disconnect across marketing channels

Martech

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. Processing.

Marketing 122
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Demand Forecasting and Machine Learning Platforms: How Machine Learning-based SaaS Tools and Solutions Can Help Brands Estimate Future Demand Based on Varied Demand Signals

Martech Series

Retail companies rely heavily on demand and sales forecasting to maintain a healthy inventory balance. The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns.

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mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Martech Series

mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board. mPhase Technologies, Inc.(“mPhase”