InMobi

JULY 13, 2016

The last two years have seen digital spray-and-pray campaigns based on impressions pave the way to sophisticated audience-based campaigns that are enabled through data-science based targeting and ad-serving capabilities driven through machine learning. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

VideoWeek

AUGUST 4, 2023

The retail giant credited its investment in machine learning models designed to help advertisers reach previously un-addressable audiences via Amazon Ads. “Performance improvements include an increase in click-through rate, an increase in return on ad spend, and a decrease in cost per impression,” the company said.

Media 52

Media Ad Tech Retail Agency 52

Digiday

SEPTEMBER 23, 2022

Some of the CPM yield then gets invested into projects through Carbon Direct, so it’s a small cost to the advertiser. But those that are using it have seen their ads perform with a 22% higher click through rate, according to Sharethrough. “I As mentioned above, retail media is exploding as a major part of commerce media.

Agency 43

Agency Media Click Through Rate Retail 43

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. Key findings. That’s where we want to get to.”

Machine Learning 63

Machine Learning Audience Ad Targeting Media 63

Martech

JULY 25, 2023

Take a pet supply retailer as an example. Measuring success: Beyond open rates and click-through rates The “blast and pray” days of email marketing were all about open and click-through rates (CTRs). This lets you deliver the right content to the right people.

Conversion 94

Conversion Marketing Click Through Rate Conversion Rate 94

illumin

JANUARY 22, 2024

Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. Retail taking priority Retail has been the largest ad spending vertical in 2023, accounting for 27.9% Keep a close eye on key metrics like ad engagement, click-through rates, and conversions.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. How Machine Learning Is Transforming Content Marketing. As per Bonnie D.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. How Machine Learning Is Transforming Content Marketing. As per Bonnie D.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

OCTOBER 20, 2020

You can include interactive elements in your email, such as embedding videos, polls, charts, games and more to drive better open rates and engagement. Campaign Monitor reports that: Interactive email content boosts the click-to-open rate by up to 73%, and adding videos can increase click-through rates by as much as 300%.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 26) Big Data and Deep Learning. As Bonnie D.

Marketing 145

Marketing SEO Conversion Audience 145