Brand Lift, Click Through Rate, Machine Learning and Retail

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Brand Lift

Click Through Rate

Machine Learning

Retail

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

Brand Lift

Brand Lift Advertising Marketing Viewability

Why active attention is critical for unlocking the value of interactive video

Digiday

MARCH 9, 2023

For example, in 2022, KERV client data showed that CTR increased by more than 30% year-over-year on holiday retail ads using interactive video technology. Across KERV retail clients, CTR averaged 1.5%. Users who completed or scanned the creative were then sequentially driven to convert through KERV’s shoppable video, Wolff explained.

Machine Learning

Machine Learning Click Through Rate Retail Brand Lift

AdTech Trends

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Why active attention is critical for unlocking the value of interactive video

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