Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

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Martech

MARCH 6, 2023

This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? It’s also immensely popular, reaching 204.1

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Monetize More

FEBRUARY 8, 2023

Tired of poor Ad RPMs? Even though you’re super smart and are keeping up with the top adtech industry news, I bet most of the time you still feel like there is so much you are missing. Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Happy reading!

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Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? The 300×250 ad unit.

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

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Ad Monsters

JUNE 16, 2022

So, you missed AdMonsters Ops 2022 in New York? While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. RMNs can help close the gap between consumers seeing ads and actually buying a product.

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Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

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Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

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InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

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Martech

MAY 18, 2022

In fact, digital video ad spending in the U.S. Clearly, having a video ad strategy is highly beneficial. However, comparing and analyzing video ad performance across platforms isn’t as easy as it may seem. In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads.

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RevX

MAY 5, 2022

This article discusses advertisers’ need for transparency and the best ways to navigate the advertising ecosystem. Why do we need transparency in mobile advertising? The world of mobile programmatic moves quickly and has numerous moving parts. But what is holding them back from demanding transparency? is assessed.

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InMobi

SEPTEMBER 11, 2019

Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Let’s dive into what these terms mean. So which option is right for you? What is a DSP Anyway? That all depends.

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Digital Turbine

OCTOBER 20, 2022

App developers like you are hard at work lining up in-app events to capture the seasonal spirit and advertisers have plans to capture eyes and hearts before year’s end. Waterfall networks who have been reliable workhorses in the mobile ad delivery space provide strong demand operating on performance models to deliver ads optimized to convert.

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Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

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Automatad Inc.

NOVEMBER 23, 2023

We all know that SSPs help with yield optimization. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy.

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InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? No worries, because we have you covered here! Interested in learning more about the current state of mobile programmatic? With open exchanges or open marketplaces, available ad inventory (i.e.

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Monetize More

OCTOBER 4, 2022

I know you’re probably not poppin’ open champagne whilst reading this, but in all seriousness, we are at an ideal time to maximize revenue for your site. With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Audience Segmentation.

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Digiday

SEPTEMBER 22, 2022

The discussions were conducted under Chatham House rules, meaning Digiday can share what was said while maintaining the executives’ anonymity. But it’s always, who knows?”. One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media.

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

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Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

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InMobi

JULY 21, 2016

InMobi and MMA recently hosted an Industry roundtable titled “Programmatic on Mobile: Ready, Wait or Rethink” in Singapore where a select group of 40 leaders across different sections of the advertising ecosystem were invited. Don’t bring your desktop mindset to mobile programmatic: be truly mobile capable Mobile is different.

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InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. While mobile in-app advertising is growing, not everyone is cashing in. There are a few.

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Lemonads

DECEMBER 2, 2020

If you want to drive results by achieving traffic , move consumers from awareness to action, or control and monetize your content on the open web , the Nativo advertising platform might be the right fit you’ve been looking for! So, let’s check out some of Nativo’s Ads and see what they’re talking about!

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Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Automatad Inc.

FEBRUARY 1, 2024

If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that, ad load speed is also interlocked with your ad revenue. Above that, ad load speed is also interlocked with your ad revenue.

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Brid.tv

APRIL 19, 2024

That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. However, it’s up to publishers to know how to utilize these metrics to best optimize their strategies. most optimal placements, most favorable ad formats , relevancy, etc.).

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Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? By the end of the day, you may find yourself investigating to determine the root cause of the irregularity. So, we have decided to assist you in navigating through these uncertain waters. What Is Page RPM?

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Monetize More

DECEMBER 21, 2022

With the final quarter coming in, most publishers know that this is the time where they can earn the most or reach the maximum earning potential for their sites. An essential factor in all of this is the publisher Ad Stack. If you haven’t checked your page speed, now is the time to do so. 1 – Look at last year’s data.

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Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.

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Monetize More

MAY 19, 2023

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. The exact location where their ad will be served is not revealed.

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VideoWeek

MAY 10, 2023

While both businesses measure attention, TVision’s technology specialises in TV and CTV advertising, whereas Lumen focuses on desktop and mobile. But this throws up a big question – is attention paid to a TV ad worth the same as attention paid to a YouTube ad? TVision does a similar thing, but for TV.

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InMobi

DECEMBER 18, 2018

For many app publishers and mobile marketers, we have exciting news. Back in April, we began working closely with the IAB to develop a single SDK to cover all in-app viewability and verification needs. GET SDK So far, OM SDK reaches more than 2 billion mobile devices across the globe. ” What is the OM SDK?

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Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. Table of Contents.

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Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. In cases where a user doesn’t scroll down, ads that are below-the-fold will never load, and there will be fewer ad requests. As a user navigates from one page to another, the leaderboard will have higher viewability.

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Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? Example 1: you pay a well-known Instagram blogger for a post promoting your product. This is not programmatic.

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InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. for display ads and 89% for video.

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