InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Automatad Inc.

DECEMBER 1, 2023

To make the most out of video ads, one should know the type of video ads because they greatly impact revenue and demand. So, to get you started, this article will directly highlight different types of video ads, best practices, and the importance of using different ad formats. The video types are also known as video ad formats.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Mobile Ads Click Through Rate Rich Media Ad network 52

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 67

Marketing Rich Media Audience Education 67

Monetize More

OCTOBER 4, 2022

Here’s how publishers can maximize their Q4 revenue. This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. Publishers can deploy a variety of programmatic advertising solutions in their ad stack.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Also included are the considerations you may need when selecting a third-party rich media ad server.

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Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. MonetizeMore has identified 10 million dollar generating publisher business models used by online publishers today. Database Marketing.

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Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? Defining Direct Response Marketing. The key here (as with all marketing, really!)

Marketing 61

Marketing Rich Media Audience Education 61

InMobi

FEBRUARY 13, 2013

Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. This data can be used to add context, fresh, relevant information, or allow for crowd participation. That means more than 1 in every 3 persons who clicked on the ad, downloaded the app!

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Conversion Rate Conversion Rich Media Finance 40

InMobi

OCTOBER 10, 2012

It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. check prices and product details).Having

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

Brid.tv

DECEMBER 21, 2022

Are you an app developer looking to turn your latest mobile game into a source of income? Or perhaps you’re building an OTT app and want to monetize video content? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks.

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Ad network Mobile Ads Header Bidding CPM 66

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. Supports iOS, Android, Unity, and Cocos2d-x.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Let’s learn what page RPM is and how to maintain it at its best value to achieve revenue heights. Impression RPM: This is the revenue generated per thousand ad impressions. How Is Page RPM Calculated? What Is Page RPM?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

OCTOBER 18, 2022

In 2021 alone, revenue from video marketing reached over $27 billion. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

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Ad network Video Ads Ad Server Header Bidding 52

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. But how do you choose an OTT advertising platform? With so many good options on the market, it can be difficult to make the final decision. Ideally, real-time video analytics should also be available.

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Header Bidding Advertising Ad Exchange Video Ads 82

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MobileAds

JANUARY 24, 2021

Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers? To ensure efficiency in ad operations, advertisers use a third-party ad server to manage their campaigns. How do ad servers work?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. As per eMarketer, by 2021, 88% of all U.S.

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Demand Side Platform Ad Exchange Pop-Up Audience 97

Brid.tv

NOVEMBER 25, 2022

If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. So today, we’re here to tell you more about what ad monetization platforms are, how they work, and which features to look for in one. Features to Look for in an Ad Monetization Platform. Variety of Ad Units.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JULY 9, 2023

So, an OTT advertising platform should have the following: Targeting Options — The better targeted an ad is, the better it will perform. This is why your chosen advertising platform should have multiple targeting options. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this article, we will go over the definition of an affiliate and the different types of independent marketers that exist today.

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Single Grain

AUGUST 1, 2023

By the end of this article, you will be equipped to make well-informed decisions and implement a native advertising campaign that supports your marketing goals. Work With Us What Is Native Advertising? Social media native ads appear on both the desktop and app versions of the website, staying responsive to the platform users are on.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. Why Should Businesses Use Programmatic Advertising? How to Choose the Best Programmatic Advertising Company. How to Implement Programmatic Advertising. Top 6 Programmatic Advertising Agencies.

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Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads. of mobile users in the U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video.

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