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Maximizing ROI on Programmatic Advertising Spend

Basis

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. What is Programmatic ROI?

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What every marketer needs to know about programmatic advertising

Martech

Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Access to a large pool of publishers means advertisers can get a better ROI. Where it ran?

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Guaranteed Mobile Happiness This Holiday Season

InMobi

However, up until now most mobile media networks only guaranteed set brand impression levels, leaving brands guessing as to whether those impressions would translate into a tangible ROI. Mobile advertising is set to be a $50 billion industry within the next decade according to Gartner and other research firms. How Does It Work?

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The ultimate guide to contextual targeting in digital advertising

illumin

Lastly, contextual targeting improves return on investment (ROI) for advertisers. This leads to higher ROI compared to generic or irrelevant placements. Instead, it leverages techniques such as natural language processing and machine learning to analyze content in real-time, ensuring a balance between personalization and user privacy.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

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Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond

Digiday

We have a handful of travel clients, retail clients, entertainment, those have been significantly up. Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. It’s hard to say.

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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

However widely-used programmatic tools use machine learning to inform media buying strategies. The system deploys deep learning algorithms to score every ad impression based on relevance to the advertiser, and help traders make bids at the optimal level.

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