Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Digiday

NOVEMBER 17, 2022

Contentgine & Quarry – Driving Smarter Campaigns and ROI. Lasso – Omnichannel Campaign Measurement for Healthcare. Best Sustainable Ad Tech Platform. Best Video Ad Server. How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform. Best Content Management System. SIDEARM Sports.

A/B Testing 72

A/B Testing Ad Server Native Advertising Data Management Platform 72

Digiday

OCTOBER 4, 2022

Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. The study also showed that TV has an average full profit ROI of £5.61 Within this, linear TV accounts for 46.6

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. Demand Sage ) LinkedIn recommends having 300 followers before running an ad campaign. billion USD in ad revenue. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 30, 2022

Programmatic advertising utilizes algorithms to get your ads in front of your audience. You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52