Brid.tv

APRIL 3, 2023

Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. Most Prebid SSPs have their own analytics, so in order to calculate the best price floors, publishers need to consider the performance of each SSP that participates in their header bidding auctions.

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Monetize More

OCTOBER 13, 2022

Compared to static price floors, this bad boy fuses multiple advantages: Uses historical data (demand bid data) of demand partners while automatically adjusting the price floors every minute. Publishers ensure that the SSPs bid a base price depending on the earlier offers. Balances out bid shading. Better content and ad quality.

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YieldBird

AUGUST 23, 2023

reduced spending on the part of Ad Exchange, Open Bidding, Header Bidding] or even a particular SSP – are not responsible for the sudden drop in revenue. Be aware of whether you expect high occupancy with direct campaigns, Header Bidding involving multiple SSP platforms, or a video player with an ad block option.

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Digital Turbine

SEPTEMBER 28, 2023

Learn how header bidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. The shift to bidding would be the first on the list.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

PubMatic

JULY 17, 2023

Talent Development and Training: We invest in growth and development through training programs such as our architecture bootcamp, mentorship opportunities, and the opportunity to take advantage of professional development resources.

Header Bidding 79

Header Bidding Ad Tech Advertising 79

Martech Series

JANUARY 17, 2023

Through combined demand of Yahoo and Taboola, publishers, including Yahoo’s owned and operated properties will get more premium advertisers bidding on the Taboola network, increasing quality and yields automatically. This partnership offers immense benefit for publishers working with Taboola in terms of revenue, engagement and audiences.

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MediaFuse

MARCH 21, 2017

In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. If the concept of header bidding is unfamiliar to you, we suggest you view this article to learn more. Features of Header Bidding Wrappers.

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MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. Cons of Header Bidding.

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Automatad Inc.

MAY 9, 2023

Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions. Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. Sometimes, your manager header bidding provider will also be a Google AdX partner.

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Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Digital Turbine

DECEMBER 14, 2022

In Q1 of 2022, Mintegral launched bidding on the DT FairBid platform, adding even greater control and flexibility for ad buyers. One approach to increasing profitability is through resource management. What’s the bottom line for app developers looking to grow globally?

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Automatad Inc.

NOVEMBER 8, 2023

Any publishers and advertisers can participate in real-time bidding. Advertisers can bid for ad slot that matches their line items. These main components work together to facilitate real-time bidding that involves the following steps: As a publisher, you use an SSP to list your inventory and connect with ad exchange.

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MediaFuse

NOVEMBER 14, 2016

With the seemingly endless amount of header bidders, ad exchanges, SSPs, RTBs, and ad network’s out there, all of which promise publishers “the world,” it takes a very savvy ad ops team to efficiently manage these various revenue streams. Response Time (header bidding only). Step 5: Implement Header Bidding Demand.

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YieldBird

JANUARY 12, 2022

In an ideal world, every time you as a Publisher consider implementing new technology, whether it is a new Header Bidding system, an automated pricing management solution, or merely a new ad format that you are looking to compare to either its predecessor or an alternative, you should be able to make an informed decision about what actually works.

A/B Testing 52

A/B Testing Header Bidding Click Through Rate CPM 52

Clearcode

MARCH 1, 2022

Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy. The results of SPO include improving business processes by replacing unprofitable bids with the most optimal ones, while also allowing supply partners (e.g. Bid shading. resellers).

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Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

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Monetize More

MARCH 22, 2023

Chatbots and virtual assistants powered by ChatGPT can provide 24/7 support, answer common questions, and handle routine tasks, freeing up human resources for more complex and strategic activities. So many publishers are using bad ad layouts, outdated ad optimization techniques, not implementing header bidding, and leaving money at the table.

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InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. Interestingly enough the biggest challenge we see across the board that publishers face is resourcing. And yet, all is not rosy on the monetization front.

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Clearcode

DECEMBER 6, 2022

The Transparency Center supports the Data Transparency Standard by enabling the posting of these data labels to a centralized resource that IAB Tech Lab members can review before purchasing a given SDA. The DSPs examine the segment IDs and decide whether to bid on the impression or not. Why Were Seller Defined Audiences Created?

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Monetize More

JUNE 13, 2023

While publishers can independently focus on improving user engagement, optimizing site speed, and exploring alternative revenue streams such as native advertising or sponsored content, an adtech partner can bring specialized expertise, resources, and technologies to the table.

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Automatad Inc.

FEBRUARY 22, 2022

The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Texas Monthly makes a shift to video in a bid to attract visitors and potential subscribers. Related Read: All You Need to Know about Google’s Open Bidding. Data Privacy Updates.

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

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Monetize More

OCTOBER 27, 2022

They can be published in less than 5 days as they require fewer resources & development lead time. Compared to other rewarded ad networks, MonetizeMore’s Pubguru Header Bidding technology gets you the highest RPMs and video ad fill rates. H5 games are bite-sized and not feature-heavy when compared to dedicated gaming apps.

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InMobi

NOVEMBER 23, 2021

You can find all of these resources on our IDFA Resource Center ). These included blog pieces and newsletters, bite-sized video courses on InMobi University , and multiple in-depth guides and playbooks for our partners and customers on both the buy and sell sides.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for?

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Automatad Inc.

FEBRUARY 22, 2024

Share Tweet Share Are you facing increased page loading time with your header bidding setup? Implementing header bidding has several benefits for publishers, but it also has its own set of drawbacks. What Is Header Bidding Script? Configuring the header bidding code is a highly complex process.

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Automatad Inc.

NOVEMBER 30, 2023

and you can show ads on your website using any adtech means such as ad networks, SSP, ad exchange, header bidding, and direct deals. Niche website : The website gives informational content and resources to users in different content formats like blogs, e-books, product reviews, etc.

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Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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Automatad Inc.

NOVEMBER 9, 2023

Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. It is said to improve revenue more efficiently than header bidding. Its arrival induced many questions, like how a unified auction is different from header bidding and which is optimal to use.

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Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

Header Bidding 52

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Automatad Inc.

OCTOBER 27, 2023

You must find talent, resources, and tools to create video content. Putting video ads on your website through real-time bidding takes a lot of technical work. Video header bidding Since you are displaying video ads on the website, you will have a partnership with programmatic service providers.

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Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. The most popular one, though, is through real-time bidding (RTB) auctions.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Measuring data from bidding processes can be evaluated for potential adjustments. In addition, it means fewer operational processes and human resources savings. Great reporting.

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InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. KEEP READING The Growing Global Data Monetization Market In 2017, The Economist now famously proclaimed that the “world’s most valuable resource is no longer oil, but data.”

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Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

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Brid.tv

MARCH 23, 2023

Similarly, putting ads on pages that don’t have a lot of traffic or pages where ads would overlap with your content due to the page layout is a waste of resources. Poorly Optimized Header Bidding CPM drops are often a result of poorly optimized header bidding.

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PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. With the evolution of header bidding, effective web monetization does not simply stop at flattening the waterfall or increasing the number of bidders. This doesn’t need to be the case. Optimize your Prebid setup.

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