Martech Series

JANUARY 5, 2023

Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

illumin

APRIL 30, 2024

This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. It also reduces acquisition costs – reducing the average cost-per-click (CPC) as well as wasted impressions and clicks. This is the essence of geotargeting.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Single Grain

NOVEMBER 27, 2023

For many companies, creating local landing pages can satisfy advertising and organic SEO tactics. This article explores local landing pages, focusing on Local Services Ads (LSAs), local SEO tactics, and potential expansion into international markets like Europe. Optimize On-page SEO: Optimize each local landing page for on-page SEO.

SEO 52

SEO Geo targeting Real Estate CPC 52

InMobi

APRIL 18, 2013

Creating original content with a clearly defined keyword strategy can help boost SEO rankings. Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings. Content is the key to prospective engagement.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

Single Grain

JULY 31, 2023

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Conversion Optimization Local PPC campaigns can be optimized for conversions by targeting the right audience, using effective ad copy and optimizing landing pages.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Brid.tv

SEPTEMBER 5, 2022

It launched in 2008 and has amassed an impressive client base since. Audience restrictions, SEO metadata, auto-play, captions and subtitles, and offline viewing enablement are just some of the perks you can count on. YouTube (Free). Starts at $33/month (Free Trial Available). Features Overview.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Single Grain

JUNE 6, 2023

Accessible performance data: It provides insights on impressions, clicks and conversions, enabling data-driven decision-making to evaluate campaign impact. Full campaign control: Advertisers have precise targeting, budget, and bid control, scaling or pausing campaigns based on real-time performance and budgets.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52