Advendio

APRIL 14, 2025

The Retail Media Boom and Its Challenges Retail media is experiencing explosive growth, transforming how brands connect with consumers. retail media ad spend is projected to reach $109.4 The Unstoppable Growth of Retail Media Networks Retail media has evolved from a niche strategy into a mainstream advertising powerhouse.

Retail

illumin

AUGUST 9, 2024

Data on social media and online retailers is constantly updated and accurate. These walled gardens have gained more prominence since the enactment of the General Data Protection Regulation (GDPR) in the European Union. These platforms provide access to extensive data, inventory, and centralized audience management.

GDPR

Single Grain

JUNE 13, 2025

Zero-party data collection methods must comply with privacy laws, such as the GDPR and CCPA. A clothing retailer might showcase winter coats to subscribers who have indicated a preference for cold weather, while featuring summer dresses to customers in warm climates — all within the same email campaign.

Click Through Rate

Martech Series

AUGUST 12, 2025

A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect , has launched Optivo, its new audience retargeting tool, Optivo. This is the first GDPR-compliant service to launch in the UK.

Retargeting

Single Grain

JUNE 30, 2025

Privacy-compliant audience expansion becomes possible without third-party data as synthetic data advertising generates GDPR-compliant audience segments that mirror real-user attributes within 10% accuracy, delivering double-digit lifts in return on ad spend. billion saved in 2023 through improved invalid traffic detection.

Advertising

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing

Single Grain

JULY 6, 2025

A mid-market eCommerce retailer that implemented RPA for their Google Ads campaigns experienced a 90% reduction in manual effort, from 8-10 hours per week to less than 30 minutes. eCommerce: Surge Capacity During Peak Seasons An online eyewear retailer faced the challenge of scaling PPC efficiency during back-to-school promotions.

CPA

VideoWeek

JULY 18, 2025

. “We found that major brands as well as public and financial institutions engaged in targeted online advertising based on what appear to be special categories of personal data, protected by Article 9 of the GDPR, such as political opinions, sexual orientation, religious beliefs and health conditions,” said the organisations.

Ad Tech

Single Grain

JULY 29, 2025

Key Features: Product recommendations, e-commerce analytics, customer journey mapping, revenue attribution Best For: E-commerce businesses, retail companies, organizations prioritizing revenue attribution 11.

Conversion Rate

VideoWeek

JANUARY 24, 2025

The use of consent or pay, whereby a website asks users to either accept data collection or pay to access the site, has arisen across Europe in response to GDPR and related data laws. But its legality has been questioned, and remains an open issue in Europe. This Week on VideoWeek Kantar Media Agrees $1 Billion Sale to H.I.G.

Non-Profit

Single Grain

APRIL 29, 2025

Better compliance : With regulations like GDPR and CCPA becoming stricter, zero-party data provides a consent-based approach to personalization. Greater relevance : Customers tell you exactly what they want, removing the need for algorithmic guesswork.

Conversion Rate

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Retail

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail

Martech Series

FEBRUARY 19, 2023

This is especially appealing for businesses in retail, healthcare and utility companies. Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire The post Barsatie Enterprise Reveals Two New Best In-Class, GDPR-Compliant Cloud Solutions For International Business appeared first on MarTech Series.

GDPR

TechCrunch Ads

AUGUST 8, 2022

” The so-called “hopeless” cases include a mix of (smaller) media sites, popular retailers and local pages, per noyb’s spokeswoman. Noyb says the latest batch of 226 complaints have been lodged with 18 data protection authorities (DPAs) around the bloc. de ; and streaming giant hbo.com.

GDPR

Digiday

AUGUST 8, 2022

Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation. The post Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head appeared first on Digiday.

GDPR

Exchange Wire

OCTOBER 31, 2024

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [.] The post Scaling Retail Media’s Walled Gardens appeared first on ExchangeWire.com.

Retail

The Ad Tech Blog

JANUARY 31, 2024

Imagine the early days of theft prevention in retail. As theft techniques evolved, retail stores had to adapt by introducing advanced security systems. Ethical Considerations in Ad Fraud Detection GDPR While innovations in ad fraud detection are essential, they must be balanced against the need to respect user privacy.

GDPR

Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1%

Retail

Ad Monsters

JULY 3, 2024

From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. Last year, the focus was perhaps more on pure retail media, but this year’s Cannes showed that commerce media offers distinct advantages.

Retail

Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

Header Bidding

Martech Series

JUNE 27, 2022

It will also automate compliance validation and reporting for key standards like ISO, NIST, GDPR, SWIFT and PCI, amongst others. Schwarz Group is the fourth largest retailer in the world and a growing force in cloud computing. Continuous compliance validation with standards like ISO, NIST, PCI, SWIFT, GDPR and others.

GDPR

Martech

OCTOBER 25, 2021

For CPGs, this means retailers, especially those with a solid e-commerce presence. CPG companies specifically are facing quite a few challenges because they are less consumer-facing on the digital front than other retail companies,” Silhol explained. When this data is centralized, it can be merged with second-party data partners.

MarTech

Ad Monsters

MAY 13, 2024

GDPR, CCPA, et al are a direct result of consumer blowback against constant online tracking. Rather than learn the lessons of the consumer rebellion that led to GDPR, CCPA, and countless other regulations, we are embarking on a new style of consumer spying based on a new set of private signals.

Advertising

Ad Monsters

MAY 29, 2024

A recent study by Deloitte Digital forecasts a striking $300 million annual loss for major sectors like CPG, Retail, and Financial Services, while the broader impact on long-tail SME advertisers suggests potential losses far exceeding $2 billion in Return on Ad Spend (ROAS).

Cookies

Martech Series

OCTOBER 25, 2022

It is designed to scale as a business grows its app user base and helps to generate loyalty and new potential revenue in a GDPR compliant way; driving customer engagement and great customer service experiences, even during a downturn. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Marketing

The Ad Tech Blog

JULY 15, 2024

FL is particularly useful in scenarios where data privacy regulations, such as GDPR and CCPA, restrict the sharing of personal data. This has led to stricter data privacy regulations, such as GDPR and CCPA, which impose stringent requirements on how companies collect, store, and use personal data.

Machine Learning

Martech

DECEMBER 7, 2021

Moving in on telcos and retail. ” The second industry InMobi is looking to disrupt is retail. “The only difference between Inmobi Marketing Cloud and the other two — Telco Cloud and Retail Cloud,” Singal explained, “is that in Telco Cloud and Retail Cloud we’re also creating consumer experiences.

Advertising

Martech Series

JULY 8, 2022

All data is collected in a user-consented manner and is fully GDPR- and CCPA-compliant, with data sources frequently evaluated to ensure quality and accuracy. Better understand foot traffic in and around retail locations to determine attribution. Nikhil Gupta, Co-Founder and CTO, Irys.

GDPR

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. This enables cross-partner deduplication, and makes it easier to activate retail data across these partnered channels according to OMG.

GDPR

Martech Series

JUNE 15, 2022

With global brands adopting Adobe Analytics, Adobe also introduced a new service to seamlessly transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). In the retail sector, nine of the top 10 U.S.

Media

Automatad Inc.

MARCH 2, 2022

Retail sales for the holiday season in 2021 grew by 16.1% The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Holiday Retail Spending in 2021. Cookieless Advertising. signinlocker].

Retail

Digiday

OCTOBER 10, 2022

I saw the latest IAB trends report showing how first-party data was a top priority among advertisers in 2021 when it comes to audience targeting, but I think there may have been a misinterpretation because you’ve got the impact of GDPR… people are only just starting to get their sh*t together.

GDPR

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. The advent of privacy regulations such as GDPR and CCPA has encouraged companies to increase data collection transparency, building more trust among customers.

Marketing

Martech

APRIL 18, 2022

“It’s not the same kind of ecosystem or community that used to be around them when brands were launched on retail, where they would trust the retailer selection process to help them determine what products would be good for them and their families.” Get the daily newsletter digital marketers rely on.

Communications

Martech Series

NOVEMBER 28, 2022

Users also tend to be more comfortable in sharing their data with enterprises, such as their banks, telecom service providers and go-to retailers in exchange for enjoying highly personalized experiences and services.

Cookies

Martech

OCTOBER 15, 2021

states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Companies in industries such as retail or food have become subject to global scrutiny as consumer demand for supply chain transparency,” said Debar. Privacy laws in Europe and in some U.S. Be transparent.

Marketing